Hexis Quadrant reposted this
💰Price Isn’t Everything, Service is the Game Changer💡 If price is your only lever, what happens when someone else comes along who offers more? In the world of foodservice and most business sectors, price is often the focal point of discussions. But what happens when price is the only strategy a supplier can offer? It becomes the weakest link. While working with the fantastic team at Whitsunday Foodservice, I was reminded that service, reliability, and innovative solutions often outweigh the lure of a lower price. In remote regions like Far North Queensland, where businesses rely on tourism and consistent supply is critical, a supplier’s ability to deliver exceptional service is what truly sets them apart. Price might be an easy lever to pull, but it’s also the shallowest. If that’s your only play, you’re not unique… you’re just cheap! And there’s always someone cheaper around the corner. My challenge to suppliers: Focus on what truly matters. Invest in service, build relationships, and offer value beyond price. A customer relationship built on price is not a sustainable business relationship for long term success. Hexis Quadrant The Commercial Academy #ValueOverPrice #ServiceExcellence #CustomerExperience #FoodserviceIndustry #StrategicThinking