iion

Reaching ideal customers in gaming is exhausting for brands – but iion is transforming what's possible. 💡 immersiion is the world's first all-in-one platform for advertisers to build, test, serve and measure campaigns across all gaming environments. For the first time, advertisers can deliver full-funnel marketing in the game, around the game, and away from the game. The results from immersiion are incredible: 🚀 - 70% recall rate, - Up to 96% viewability - CTR of 0.5% Contact us to learn how immersiion can build memorable experiences for your ideal customer and boost your brand. 💯 https://lnkd.in/dfuHUfBw #immersiion #gameadvertising #adtech

Come join iion's APAC team! We are hiring an Advertiser Sales Manager in Sydney. If you're an ambitious, passionate digital media sales gun, we'd love to hear from you. You will have the opportunity to collaborate with top agencies and brands across Australia and APAC. Most importantly, you will work alongside iion’s Head of Advertiser Sales APAC Rupert Pay and supported by our global Advertiser Success team. It's a great opportunity to get into gaming... after all, it's going to be the 'year of gaming' for the next 5 years. Time to level up your career! Please apply via this link 👉 https://lnkd.in/grBDTABj Sanjaya Pratik Natalia Isabel Ullas (Sorry recruiter friends, we're not engaging external teams for now)

iion is Hiring: Advertiser Sales Manager in Sydney! We’re looking for a passionate and dynamic sales gun, ready to change the game for brands in the game advertising space. You will have the opportunity to collaborate with top agencies and brands across Australia and APAC. Most importantly, you will work alongside iion’s Head of Advertiser Sales APAC Rupert Pay and supported by our global Advertiser Success team. Ready to make an impact? 👉 Advertiser Sales Manager - Australia: https://lnkd.in/grBDTABj Explore all our openings on LinkedIn and be part of something big. #JoinUs #iionCareers #RemoteWork #GamingJobs #SalesJobs #CareerGrowth #CareersinGaming #GameAdvertising #NowHiring #JobOpportunities Sanjaya Molligoda Yun Yip (叶偲蕴）

iion is Hiring: Advertiser Sales Manager in Sydney! We’re looking for a passionate and dynamic sales gun, ready to change the game for brands in the game advertising space. You will have the opportunity to collaborate with top agencies and brands across Australia and APAC. Most importantly, you will work alongside iion’s Head of Advertiser Sales APAC Rupert Pay and supported by our global Advertiser Success team. Ready to make an impact? 👉 Advertiser Sales Manager - Australia: https://lnkd.in/grBDTABj Explore all our openings on LinkedIn and be part of something big. #JoinUs #iionCareers #RemoteWork #GamingJobs #SalesJobs #CareerGrowth #CareersinGaming #GameAdvertising #NowHiring #JobOpportunities Sanjaya Molligoda Yun Yip (叶偲蕴）

A big thank you to 🎮Toni Neidhold for the fantastic write-up on the rising influence of game advertising and for spotlighting iion. Neidhold's insights highlight how strategic game advertising can have a powerful impact, with nearly 45% of game audiences engaging with ads for 15 seconds. This solidifies gaming as an essential media channel for brands, particularly when it comes to capturing and holding audiences' attention. Gaming ads offer brands a unique opportunity to connect with their audiences in a distraction-free, highly immersive environment. We’re excited to keep pushing the boundaries in the gaming world! #GameAdvertising #GamingAds #iion

At the recent IAB Gaming Advertising Summit, experts highlighted the untapped potential of game advertising. Yun Yip, iion’s Chief Commercial Officer, noted that according to industry research, 83% of Australians watch TV, and 81% game. Hence, gaming is a mainstream channel. Here are more key points shared by Yun Yip and Rupert Pay at the event: 💎 The gaming channel has proven to outperform other digital channels in terms of attention and incrementality. 💎 Advertising revenue within the gaming sector is predicted to outpace all other digital advertising sectors. 💎 Integrating creative thinking and collaboration with creative partners who understand the medium will effectively influence outstanding game advertising outcomes. Read more about why game advertising is the next big thing for brands in B&T: https://lnkd.in/gdg8_rG2 Special thanks to Gai Le Roy, Jonas Jaanimagi, and the IAB team for bringing us together for conversations about the future of media and digital brand engagement. #IAB #GameAdvertisingSummit #DigitalAdvertising #GamingIndustry

Rupert Pay, iion’s Head of Advertiser Sales APAC, recently presented at IAB Australia Gaming Advertising Summit and noted in latest AdNews Australia interview that media buyers should see game advertising as an environment for better returns on ad dollars. Rupert urged brands to prioritize game advertising, noting that it held steady with 40% to 45% active attention compared to web and social media over a 15-second duration. He emphasized the need for creative integration and the importance of partnering with those who can support and succeed in this unique and highly effective advertising channel. Read more about why game advertising is the next big thing for brands in AdNews Australia: https://lnkd.in/gvSHrY6V #GameAdvertising #iion #IAB

iion’s CSO, Akshit Desai, will share the Gamesforum London 2024 stage as part of the "Innovation in Ad Monetisation" panel alongside the brilliant minds of Jacki Vause (Dimoso), Or Zilberman (Playtika) and Vincent TESSIER (52 Entertainment). Why attend? 🔹 Uncover why the biggest brands are diving into gaming ads. 🔹 Explore new ways to generate revenue through global brand campaigns. 🔹 Learn how high-quality and contextual ads can boost user retention and long-term growth. 📧 Connect with Akshit to advance to the next level of your game monetisation journey. Make your game number one with premium brands and iion. #GamesforumLondon #AdMonetization #GamingAds #iion #MonetisationSummit #GamingCommunity

🎮 Attention Advertisers and Game Publishers: Elevate Your Game at Gamescom 2024! Gaming is fast becoming the new media powerhouse, and iion is bringing the ultimate cheat code to Gamescom 2024 in Cologne, from 21-22 August! Our platform connects top brands like Lego, KFC, and L'Oréal with premium game publishers like Kwalee, Rovio, and Scopely. Hear from iion's co-founder, Wout, as he shares strategies to boost marketing impact and game revenue through high-engagement brand integrations. Ready to “download” these insider insights? Connect with Wout online or meet us at Gamescom to power up your game ad strategy. See you in Germany! #Gamescom2024 #GameAdvertising #DigitalEntertainment 

Meet iion’s Chief Commercial Officer Yun Yip and Head of Advertiser Sales APAC Rupert Pay at the IAB Australia’s Game Advertising Summit. With game advertising emerging as one of the top three investment growth areas, this summit offers a unique opportunity to: 💡Join the panel discussion and gain insights on "Best Practices & Recommendations for Planning and Buying Game Advertising." Hear from industry leaders Adam De Roma (Scroll Media), James Frith(Howatson+Company), and Yun Yip (iion), moderated by IAB's own Jonas Jaanimagi. 👉 Learn from valuable case studies, including from iion's Rupert Pay, on how brands can achieve measurable marketing and business outcomes with holistic game advertising strategies. 📩 Connect with this region's game advertising experts and level up your marketing strategy. 🔗 To register: https://lnkd.in/gJacahyw #IABAustralia #GameOnforBrands #iion #GameAdvertising #NextMediaFrontier #IAB