MCoBeauty

Meet Georgie Phillips, our vibrant Social Media Executive at MCoBeauty! With a passion for all things beauty, Georgie brings creativity and innovative ideas to everything she does. Her dedication has been a key factor behind the success of our social media presence, most notably in the MCoBeauties Facebook community group, which has nearly reached 30,000 members in just four short months, as well as our Woolworths sale campaign in March which has around 2 million impressions across our social channels. Georgie’s ongoing drive and ambition have been essential in advancing our brand’s growth across all social platforms. How long have you worked at MCoBeauty? 6 months. Describe MCoBeauty in one word. Transformative. What’s your favourite MCoBeauty product? I absolutely adore our Peptide Lip treatments! My favourite shades are Buttercream & Vanilla Brulee. When you’re not at MCoBeauty what do you love doing? When I’m not at MCoBeauty, I love going to watch the AFL, trying out new restaurants and attending Pilates classes. What is your number 1 beauty tip? Sunscreen every day. #MeetTheTeam #MCoBeauty

Today, MCoBeauty & DBG Health are celebrating Daffodil Day! 🌼 By supporting this cause, we contribute to vital cancer research and help improve lives ✨   Let’s shine a light on this important day and honour those affected by cancer. Wear your daffodil proudly and join us in making a difference! 💛🌟   #DaffodilDay VidaCorp Shelley Sullivan

Did you catch Shelley Sullivan on Sunrise this morning with Natalie Barr and Matt Doran? She shared insightful stories about MCoBeauty and her passion behind the brand. Watch the full interview here! Seven Network Sarah Stinson

Last week, our VidaCorp family gathered for an inspiring Town Hall, celebrating the recent successes across the different brands and looking forward to what’s on the horizon for both MCoBeauty and VidaCorp. Hearing from our leaders, including Alexandra Latimer and Beci Mamo, provided valuable insights into the impressive results we've achieved over the past few months. Their reflections highlighted not only our current achievements but also the exciting potential of our future as a market leader in the beauty industry. It was truly insightful to come together with the broader VidaCorp family, share our milestones, and gain a deeper understanding of the broader business landscape and upcoming opportunities. Here’s to continued growth and success together!

We were thrilled to hear Evie’s feedback after her 1:1 mentoring session with CEO Shelley Sullivan for International Women’s Day! 🎉 It’s moments like these that remind us why supporting women in business is so important. Seeing how much this experience meant to Evie only strengthens our commitment to helping more women on their entrepreneurial journey. Let’s continue to empower and uplift each other! 💪 #MCoBeauty #LuxeforLess

We’re still buzzing from our Marketing Off-Site in NYC last week! 🌟   Our US team had a day packed with unique experiences. We received customised MCoBeauty merch, created personal charms for our Glow Lip Balms, and even had full-colour analyses done for each team member.   The event was a pivotal moment for reflection and planning. We reviewed our recent US launch, set goals for the next 6-12 months and beyond, and gained deeper insights into our US customers. We also discussed strategies for working with new talent, collaborations, and activations to better connect with our audience in upcoming projects.   We capped it all off with a fantastic dinner, celebrating our achievements and strengthening team bonds. A huge thank you to everyone who made this event memorable. We’re excited for the journey ahead! 🙌

Meet Clara Nguyen, our exceptional Retail Executive at MCoBeauty! With an unwavering commitment to excellence, Clara brings unparalleled expertise and enthusiasm to her role. As a pivotal member of the team, she excels in cultivating strong relationships with the Chemist Warehouse and The Iconic team, driving MCoBeauty's visibility and success within the retail landscape. How long have you worked at MCoBeauty? 7 months. Describe MCoBeauty in one word. Dynamic. What’s your favourite MCoBeauty product? My favourite MCoBeauty product would have to be the Hyaluronic Tinted Serum. When you’re not at MCoBeauty, what do you love doing? Trying new restaurants and bars around town or some old favourites. What is your number 1 beauty tip? Putting an eye primer on my nose (or any spot of my face that is extra oily) before I put on foundation to make it last longer. #MeetTheTeam #MCoBeauty

Meet Alexandra Latimer, our enthusiastic Social Media Lead at MCoBeauty! With a deep passion for marketing, Alex is a vibrant leader who plays a pivotal role in shaping our social media campaigns. Her relentless drive and ambition to make an impact in the beauty industry have been instrumental in propelling our growth across all social platforms. How long have you worked at MCoBeauty? 5 months! Describe MCoBeauty in one word. Disruptor. What’s your favourite MCoBeauty product? It’s hard to pick just one, but XtendLash is definitely a favourite—it’s our best-selling product for a reason. The new Peptide Lip Treatment is also a must-have; it's a game changer! When you’re not at MCoBeauty what do you love doing? I enjoy spending time with my two girls, whether we’re at the beach, at a park, or enjoying long lunches with friends. What is your number 1 beauty tip? I’ve got two beauty tips for you—hope that’s alright! First, always extend your skincare routine to your neck and décolletage. And don’t forget to apply sunscreen daily. You’ll definitely regret it later if you don’t! #MeetTheTeam #MCoBeauty

MCoBeauty and CEO Shelley Sullivan were featured in the Daily Telegraph article written by Briana Domjen "Former MCoBeauty ambassador Celeste Barber starts own beauty line". “For MCoBeauty’s best-selling product to be duped, we take it as a huge compliment, it means we are doing our job right and we’ve been ahead of the game in giving people what they want!” Read more here: https://lnkd.in/gkqbZT4d

Meet Sally Briggs, our dedicated Influencer Marketing Executive at MCoBeauty! With a profound interest in beauty, Sally is a dynamic team member who makes significant contributions to various influencer campaigns. Her vibrant energy and proactive attitude have played a crucial role in shaping our Marketing Team, whilst amplifying MCoBeauty's presence within the influencer community and worldwide. How long have you worked at MCoBeauty? 7 months. Describe MCoBeauty in one word. Exciting. What’s your favourite MCoBeauty product? My favourite MCoBeauty product would have to be the Flawless Glow. When you’re not at MCoBeauty what do you love doing? Trying out new restaurants in Sydney! What is your number 1 beauty tip? Apply setting spray after your base makeup and after you complete your makeup to slay all day! #MeetTheTeam #MCoBeauty