In a live interactive session at #MumbrellaMSIX this week, Ideally’s head of marketing, Maura Halpin; Telstra’s head of creative excellence, Anna Jackson; cummins&partners’ global CEO, Michael McConville; and jnr. founder, Ryan O’Connell put marketing intuition to the test using real-life examples. The panel examined three major campaigns that gained significant traction, including Burger King’s The Mouldy Whopper advert. "It got billions of impressions as earned for a brand that has a third of the size of marketing budget wise of Maccas."
Mumbrella
Book and Periodical Publishing
North Sydney, New South Wales 52,137 followers
Everything under Australia's media and marketing umbrella.
About us
Mumbrella, which launched in December 2008, is a discussion of everything under Australia’s media and marketing umbrella.
- Website
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http://www.mumbrella.com.au
External link for Mumbrella
- Industry
- Book and Periodical Publishing
- Company size
- 11-50 employees
- Headquarters
- North Sydney, New South Wales
- Type
- Privately Held
- Founded
- 2008
- Specialties
- journalism, events, digital publishing, marketing, advertising, and media
Locations
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Primary
Level 2, 346 Kent Street
North Sydney, New South Wales 2060, AU
Employees at Mumbrella
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Alan Grossbard OAM, JP, FPRIA
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Adam Lang
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Chris J Reed
🇸🇬 🇵🇸 The Only CEO with a Mohawk @ Black Marketing - Personal Branding for Entrepreneurs Since 2013 - 2,100+ LinkedIn Recommendations are not…
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Stephen Howard
Group Director of Marketing Ovolo Hotels | Marketing Communications Professional
Updates
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As the digital age continues to evolve, the CEO of JCDecaux Australia believes it won’t ever completely take over the out of home (OOH) sector. Appearing on a new episode of Mumbrella’s one-on-one podcast series, Steve O'Connor said like most industries, digital has hugely impacted OOH, but it is at a “tipping point”. “Transit will become the only campaign or static medium down the track..."
'That's where we'll cap out': JCDecaux Australia CEO weighs in on future of out of home sector
mumbrella.com.au
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Sally McMullen believes the success of the Two Broke Chicks podcast comes down to how they treat their audiences – they aren’t experts, and this isn’t a lecture. “When we created this show, we were like, there’s so many podcasts out there, but sometimes when we listen to things, we feel like we’re being lectured to, or it is coming from somebody with that background who has a lot of expertise, but sometimes it’s hard not to be like, ‘oh, well, of course you know all this’, or it feels so easy for you. Or on the other end of the spectrum, you know, it’s people who are professional sh*t talkers." #MumbrellaMSIX
MSIX: 'We want them to be rich in life': Sally McMullen says Two Broke Chicks isn't a lecture
mumbrella.com.au
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US rapper Megan Thee Stallion and NFL stars, Travis Kelce, Josh Allen, Justin Jefferson and Derrick Henry take a trip to ancient Rome in PepsiCo’s latest campaign, ‘Make Your Gameday Epic’.
Megan Thee Stallion, Travis Kelce and more help Pepsi remix its legendary Roman Empire ad
mumbrella.com.au
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The Seven West Media news boss has been the target of criticism for some big changes he’s made to the nightly bulletins, which includes the recent addition of controversial retired rugby league star, Willie Mason. "And that’s exactly what we were hoping would happen – just fire up conversation and get people talking.” Anthony DeCeglie
'Let's be honest, it's a battle for Western Sydney': Seven boss talks play for NRL's Willie Mason joining news team
mumbrella.com.au
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This week on Dynamic Duos, BMF Australia creative directors, Casey Schweikert and Rees Steel, delve into their undeniable work connection, the time a pack of border collies knocked Casey's soul from her body, and Rees' passion for the unusual.
Dynamic Duos: BMF's 'masters of vibe'
mumbrella.com.au
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Pip Edwards has announced she will return to fashion brand ksubi as creative director – a move she called “a true full-circle moment”.
'A true full-circle moment': Pip Edwards announces her next move after P.E Nation exit
mumbrella.com.au
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Omnicom Media Group Australia has locked in the newly-created role of chief marketing officer. "I’m incredibly excited about this new opportunity and feel privileged to work across OMG’s diverse portfolio of brands." Kim Hamilton Peter Horgan
OMG Australia appoints chief marketing officer: 'The ideal leader to drive this elevated function'
mumbrella.com.au
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Presenting to a packed room of industry leaders at MSIX on Wednesday, gamification and behaviour change specialist, Dr Kerstin Oberprieler, explored how brands can tap into the psychology of their consumers through the power of fun.
MSIX: 'Play is here to stay' - How game mechanics can transform customer engagement
mumbrella.com.au
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Australia’s general insurance industry’s representative organisation, the Insurance Council of Australia (ICA), has rolled out a first-of-its-kind platform with the aim of recruiting more people to the industry, via M&C Saatchi Group. Michael McEwan
The Insurance Council of Australia fights industry talent shortage, via new M&C Saatchi Group campaign
mumbrella.com.au