Shopper Intelligence ANZ

** HERO CATEGORIES ** These are the top 4 categories in the store that are both highly intentional *and* highly differentiated for shoppers. And they're the categories that, if done well, give the shopper a reason to visit a particular store. Read Andrew Arnold's August update to discover New Zealand's: 1/ Top 10 Hero categories What shoppers want: "Give me a reason to choose this store" 2/ Top 10 categories that Drive the trip What shoppers want: "Give me the best value on basics & make it easy" 3/ Top 10 categories that Drive the basket What shoppers want: "Give me an irresistible deal" 4/ Top 10 categories for Instore inspiration What shoppers want: "Inspire me with something new and different" The CONTEXT of your category in the wider store is a vital piece of the puzzle when you're going into those supplier-retailer conversations. If you're not getting this monthly New Zealand update, sign up in the comments 👇

🎙️Latest webinar replay: Insights from the Aisles 🎙️ If you missed last week's session, you can now jump on and watch the replay. David Shukri and Andrew Arnold shared some excellent instore examples of ANZ suppliers and retailers putting the shopper at the heart of their decisions. And how you can better deliver for your categories and brands. ...Enjoy!

Final reminder to grab a coffee and join the shopper experts tomorrow for another insights from the aisles session! Link in comments 👇

Watch the experts dissect some stand-out instore executions across ANZ and beyond... Not a session to be missed for those of you in category management and shopper marketing. Next Tuesday's an analysis of David Shukri and Andrew Arnold's most interesting instore observations in the last 8 weeks - and how shoppers are likely to respond to them. Sign up now 👇

Some key trends being leveraged instore right now. Which you can see for free, from the comfort of your arm chair, at next week's webinar! Join shopper experts David Shukri and Andrew Arnold, as they review the best instore executions they've seen across ANZ and beyond... Not one to miss if you're responsible for instore activations or category management for your business. Sign up in the comments 👇 #shopperinsights #categorymanagement #shoppermarketing #brandmarketing

Your July New Zealand Shopper Update is here! 👇 To get this free monthly update your inbox, click the link in the comments. #shopperinsights #categorymanagement #newzealandgrocery

📣 The Australian #Liquor 2024 State of the Nation is here! 📣 Some highlights to note this year: 1/ Importance of price and EDLP down Importance of authenticity and enjoyment up 2/ Big increase in demand for at shelf improvements 3/ Pre-store planning down Buying for occasions up (<34s now more likely to buy for a specific meal than for general stock up) Reach out now to get your 2024 State of the Nation booked in with a member of the team: David Shukri, Hannah Jukes, Kevin Vo, Natalie Kupferman, Ming Lianto #stateofthenation #liquorindustry #australianliquor #offpremise

"Retailers need to take a step back." Are shoppers really demanding promotions, or are they just behaving how the grocery industry's trained them to behave? Australia and New Zealand have the highest levels of buying on promotions of any region. But we know shoppers still want quality/premium. We know they care about environmental credentials. We know they will pay more for something better. And "better" is different for each category. So, if you want to get off the price merry-go-round in F25, the answer is simple. Bring your story - and proof points - to the table. Find the value beyond price. For your shoppers, for your category, and for your retail partners. #jointbusinessplanning #categorymanagement #shopperinsights #shopperfirst

Did you miss last month's webinar? With the stress of EOFY, more of you than usual have reached out asking for the recording, so we thought we'd post it again here. Catch up on the "How to avoid brand commoditization" session here 👇 PS. Don't forget to save your seat for the next webinar in August! (registration link on our website) #shopperinsights #australianretail #nzgrocery #grocerytrends

SHOPPERS' PRICE KNOWLEDGE Are you aware of how well shoppers know prices in your category? You should be, because this is a fundamental factor to consider when planning promotional activity. With ever-rising promos and plummeting grocery shopper satisfaction across ANZ, brands must know: 1/ What your shoppers care about! Are promotions really going to drive the category? And what other triggers - e.g. sustainability, provenance, the occasion - could you leverage instead? 2/ What promotional mechanism would work best. In some categories (e.g. milk), shoppers know the price. In others, they don't. And in those they don't, using the price tag alone might not be the best way to promote. Start F25 off on the right foot! Make sure you're getting these things right for your categories and brands. #promotions #shoppermarketing #shopperinsights #categorymanagement