BRAND-ATHLON WINNERS ALERT! 🥇 We have been conducting rolling research over the last two weeks, tracking which brand, advertising, or sponsorships have stood out the most to Australians. Here is a sneak peek of some results! More to come... Congratulations, Woolworths Supermarkets The Coca-Cola Company Toyota Motor Corporation Nike
Sprout Strategy
Market Research
Nundah, Queensland 784 followers
We get culture and people. We know how to use this knowledge to drive change and growth.
About us
At Sprout, we believe the key to transforming business lies with a deep understanding of the human story. We ensure our clients know the full human story, by combining traditional research approaches with leading edge approaches including behavioural economics, neuroscience, artificial intelligence and social listening. Sprout specialises in research, strategy and design thinking. We uncover deep insights to design robust strategies and implement solutions to drive transformative growth to ensure our clients brands and customer experience remain perpetually relevant in a radically changing business ecosystem. Our leading-edge neuroscience tools like MindSight® can’t be found anywhere else in Australia and New Zealand. With over 17 years of research excellence and thought leadership behind us, our vision is to help your business evolve and thrive in the new brand world. We’ve partnered extensively with national and international brands. We’d love to work with you too.
- Website
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https://sproutstrategy.com.au
External link for Sprout Strategy
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Nundah, Queensland
- Type
- Privately Held
- Founded
- 1998
- Specialties
- Behavioural Economics, Branding, Segmentation, Customer Experience, Neuroscience, Analytics, Communications, Tracking, Segmentation, Employee Experience, Strategy, Customer Research, brand management, Insights, and Market research
Locations
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Primary
Get directions
9 Chapel St
Nundah, Queensland 4012, AU
Employees at Sprout Strategy
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Nicole Cox Yeates
Certified Brand Specialist | Creative Thinker, Designer, Explorer, Founder of Design Kind
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Jo Lynn Lee
Senior Consultant @ Sprout Strategy
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Elisa Adams
CEO Sprout Strategy HBS, QPR, AICD, BBus
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Anna Mitchell
Customer Insights | Culture Change | Continuous Improvement | Strategic Thinking
Updates
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The Brand-athlon's mission is to provide Australian marketers with a comprehensive view of brands, sponsorships, and ads that win over Aussies. Sprout will conduct rolling research over two weeks, tracking the number of viewers glued to their screens, the ads that capture their attention, their viewing habits, and the brands that steal the show. Want these insights? Opt-in below: https://lnkd.in/gXATVWWa
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🌟🏅 New Games Event Alert – The Brand-athlon! 🏅🌟 As our athletes head to the City of Love and millions of Aussies gear up to cheer on the team, we have been planning how to keep Australian brand leaders updated on brand involvement and learn from this cultural event. Introducing the latest Games event, the Brand-athlon. With the world watching, Sprout will track every heartbeat. From the number of viewers glued to their screens to the ads that captivate them, from the way Aussies are watching to the brands that steal the show. The goal of the Brand-athlon is to give Australian marketers a full view of the event and the brands/ads performing over the two weeks. Our clients will receive complimentary access. But if you want to follow along with the results, opt in via the link below to qualify! https://lnkd.in/gXATVWWa Stay tuned for the ultimate brand showdown of the year!
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Last week, we immersed ourselves in our mid-year planning day, which was filled with collaboration, creativity, and a lot of fun! 🚀 We brainstormed some exciting plans for the rest of the year and bonded as a team, all while sporting our new Sprout hoodies! 🌱 Being a part of such an incredible team is truly unmatched. Stay tuned for what's coming! #TeamSprout #Collaboration #Planning #Teamwork
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This week marks Men's Mental Health Week, a time to raise awareness about the mental health struggles that men often face. The Wellness Digest serves as an excellent resource, reminding us that it's okay not to be okay and that reaching out for help is a sign of strength. #MensMentalHealth #removethestigma
In this article, we tackle the stigma of men's mental health. Rarely addressed and often brushed aside, it's sometimes not taken as seriously as it should. So next time, make sure to lend a listening ear and a helping hand to anyone who is feeling down, regardless of their gender and how they "should feel". #mensmentalhealth #mensmentalhealthawarenessmonth #mentalhealth #mentalhealthawareness #stress #depression #suicide #men
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Are you one of the 45% of Australians who say they will watch the State of Origin this year? Put a thumbs up below if you are. Sprout's Half Time is dedicated to understanding culture, entertainment content, and tech. We have lots of stats about Australians' intentions to participate in big cultural events. Get in touch if you want to know more.
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Happy International Tea Day, everyone! 🍵 The Sprout Team are most definitely a bunch of tea lovers & enjoy tea time! What’s your go-to tea order? #InternationalTeaDay #SproutStrategy #TeamCulture
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The Olympics are less than three months away. 🏆 🥇 Here at Sprout, we're passionate about sports. Last June, we surveyed 1000+ Australians to gain insights into sports fans—their values, viewing habits, preferred sports, and more. Now, we're gearing up to do it all again! Our upcoming Half-Time Sport Edition report will be released on July 1st, 25 days before the Olympics. Stay tuned so you don't miss any updates! #sportsedition #Olympics #staytuned
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In honour of Earth Day 2024, EARTHDAY.ORG aims to reduce global plastic production by 60% by 2040. The 2024 Sprouts Mind & Mood study reveals that 8 in 10 Australians want to support environmentally responsible brands. This raises the question: What actions do Australian brands need to take to demonstrate their commitment to reducing their environmental impact? If you're interested, please feel free to reach out. #earthday2024 #environmentallyresponsible
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One of our lead Planet 30 Strategists will be attending the #customer360symposium in the Hunter Valley next week! Interested in learning more about Australians under 30? Lily Adams is eager to discuss and share insights on how to better connect with this demographic! 🍷
l am super excited to be attending the #Customer360Symposium Hunter Valley Conference for the first time next week! 👯♀️ If you are interested in discussing Research and Strategies into Australians under 30, please don't hesitate to connect or we can grab a cheeky wine in the Hunter! 🍷 #ashtonmedia #researchandstratgey #under30
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