The Growth Distillery

🎙 Real Growth Happens on The B-Side. Our vodcast series, recorded at Cannes in Cairns, has officially wrapped up, but the stories and insights that drive real growth are just getting started. Throughout the series, we peeled back the layers to reveal the untold stories of Australia’s most influential marketing, advertising, and creative minds. From leadership lessons to brand strategy secrets, each episode offers a behind-the-scenes look at the challenges, triumphs, and moments that shaped their journeys. Binge watch the entire series on YouTube and see how real growth happens 👉 https://lnkd.in/dUja93-b #Vodcast #Marketing #Leadership #BrandStrategy #CannesInCairns #TheGrowthDistillery

Want to know how to truly connect with luxury consumers? Our ‘Reframe: Luxury’ research which we completed earlier this year revealed something fascinating: 44% of Aussies crave 'Relaxed Exploration'—a unique blend of calm and adventure in their luxury experiences. But here’s the kicker—brands are only meeting 10% of that demand. This gap is your golden opportunity to step up, tailor your offerings, and resonate with what the modern Aussie luxury customer really wants. 👉 Download the full report for free and start bridging the gap today: https://lnkd.in/g3P-j5ZZ #TheGrowthDistillery #MarketingResearch #LuxuryConsumers #Insights #MarketingReport

In today's challenging market, how do you win back hesitant consumers in the home retail sector? Consumer confidence is at a low, with big-ticket purchases taking a hit. But within this challenge lies an opportunity for savvy marketers. We spoke to over 2,000 Australians and uncovered three key insights that can help you turn hesitation into action. From alleviating the burdens of home life to reimagining the sanctuary and showcasing personal success, the path forward is clear: it’s time to reframe your approach to home retail. 💡 Want to know how? Dive into our full report to unlock actionable strategies that will fuel your growth - https://lnkd.in/grS7JpGe #HomeRetail #TheGrowthDistillery #ReframeHome #Marketing #MarketingResearch

🍽️ Food: It’s at the heart of our daily lives, but what does it mean to Aussies on their journey towards ‘betterment’? 🌱 Back in April, we released our 'Reframe: Food' research, diving into how Australians view food in the context of health, wellness, and lifestyle goals. We’ve distilled these insights to help you understand the evolving relationship between Aussies and what they eat. Want to know more? Download our full report and discover how you can tap into these trends to connect with your audience on a deeper level. 🚀 👉 https://lnkd.in/gREKkTJz

✨ Back in May, we launched a game-changing piece of research on influence, and it's time to revisit it! When it comes to influence, most of the marketing world is getting it wrong. But you don’t have to. Discover how to harness the true power of influence and elevate your marketing strategies. Our report is packed with insights that will help you get it right and stand out in a crowded market. 👉 Download our research for free and start transforming your strategy today! https://lnkd.in/g-b5e6py #TheGrowthDistillery #MarketingInfluence #InfluenceCodes #MarketingStrategy

We’re thrilled that The Growth Distillery is going to be the 2024 presenting partner of The Dome, an all-new stage at SXSW Sydney! Located at the heart of Tumbalong Park, The Dome will be buzzing with a variety of experiences – from talks and meet & greets to book signings, demos, surprise performances, and more. It's the place to be for anyone looking to engage with groundbreaking ideas and thought leaders. "We're incredibly excited to be sponsoring The Dome at SXSW Sydney. This partnership underscores our commitment to fostering innovation and creativity. The Dome will provide a unique platform for marketers, creatives, and the public to engage with ideas and thought leaders that challenge convention, right in the heart of Tumbalong Park." Dan Krigstein, Director, The Growth Distillery & Growth Intelligence Centre, News Corp Australia. Stay tuned for more updates, and see you at The Dome!

🎙️ Season Finale: Crafting Distinctive Brands - Thinkerbell’s Adam Ferrier on Standing Out in a Crowded Market! We’ve reached the final episode of our vodcast series, and it’s a thought-provoking discussion you won’t want to miss! In Episode 8, Dan Krigstein sits down with Adam Ferrier from Thinkerbell to explore the crucial role of fitting in to build influence. Adam emphasizes that “fit in more to stand out later” and challenges conventional marketing wisdom with his unique approach. Discover: 🔍 The importance of viewing brands as the entire business, not just communication tools 🌟 Why Adam advocates for a brand-focused approach over mere consumer-centricity 🎯 How being interesting and authentic can set your brand apart in a crowded market Join us as we wrap up this insightful series with Adam’s valuable perspectives on personal branding, brand strategy, and staying true to your path. EP 8 OUT NOW: https://lnkd.in/gBpk8xEh Don’t miss the season finale that offers a deep dive into crafting distinctive brands and standing out with authenticity. #BrandStrategy #Marketing #PersonalBranding #AdamFerrier #Thinkerbell #BrandAuthenticity

Back in March, we unveiled a fresh take on luxury with our 'Reframe: Luxury' research, and it's still making waves! We explored the evolving tastes of Australian luxury buyers, revealing that luxury isn't just about high price tags and exclusivity anymore. Instead, it's about quality, craftsmanship, and the freedom of choice. One of the standout findings? There are 10 unique "codes" that define Australian luxury today. These codes highlight what truly resonates with modern consumers, from traditional elegance to innovative expressions. Brands can harness these insights to connect more deeply with their audience and stay ahead in the competitive market. Missed the report the first time around? Now's your chance to dive in and discover these invaluable insights. Download the full report for free and see how these "codes" can fuel your growth! 👉 https://lnkd.in/g3P-j5ZZ #TheGrowthDistillery #Luxury #MarketingStrategy #ConsumerResearch

🎙️ New Episode Alert: Boody's Secret to Success: Ruth Haffenden on Building a Passionate Community In Episode 7 of our latest series, Dan Krigstein sits down with Ruth Haffenden, Chief Marketing Officer at Boody. Ruth candidly shares her biggest leadership misfire and the invaluable lesson she learned about delivering tough feedback with empathy. Discover: 🔍 Ruth's journey to trusting her gut and understanding the balance between resilience and self-worth 🌟 The secret behind Boody's phenomenal growth, driven by an amazing product and a passionate community 🎯 How Ruth navigates leadership challenges with empathy, authenticity, and ruthless prioritisation Join us as Ruth offers insightful career advice for aspiring leaders, including her reflections on the importance of communication and trust in building successful teams. EP 7 OUT NOW: https://lnkd.in/g_wfiwug Don't miss this opportunity to learn from one of the industry's most inspiring leaders. Also available on Spotify, Apple Podcasts, and Google Podcasts. #Vodcast #Leadership #CareerAdvice #Marketing #Inspiration #SuccessStories #Boody

85% of Aussies see their home as a sanctuary from the outside world and the challenges of life. How do marketers open the door to consumers seeing the value of products in overcoming the burdens of what they're feeling? Download our latest research now to find out - https://lnkd.in/grS7JpGe #HomeRetail #MarketingResearch #ReframeHome #TheGrowthDistillery