The Woolmark Company

Experience the exceptional quality of the Traceable Superfine Merino Wool collection crafted in partnership with Chinese eco-fashion brand ICICLE with custom yarns exclusively commissioned for ICICLE by Südwolle Group's flat knitting collection Biella Yarn. Featuring a fibre fineness of just 13.75 microns, the knitwear follows the wool’s journey from the rolling hills of Mulgowan Farm in Queensland’s Traprock region to the expert craftsmanship at ICICLE. “This project perfectly illustrates our unending search for the finest raw materials produced in the most responsible way,” explains ICICLE’s CEO Mr. Ye Shouzeng. The collection features a QR code with every garment, for easy verification of the wool’s authenticity and origin. Explore the collection: https://lnkd.in/gqmigDZk

Design to inspire versatile, trans-seasonal styling with Merino wool’s unrivalled softness, temperature regulation and breathability with #TheWoolLab AW 25/26 theme: The Eternal Summer. Transition from sunlit days to crisp evenings, all while maintaining unparalleled comfort and sophistication with more than 80 wool-rich swatches to explore, from wool/silk shirting to lightweight knits and more. Browse the swatches: https://ow.ly/rBNs50SYbIT

If you or someone you know is graduating soon, why not apply to Australian Wool Innovation’s graduate program? With one week to go until applications close, make sure you don’t miss out. The AWI Graduate Training Program provides successful applicants with global exposure to the wool supply chain. The 18-month program will begin in March 2025 and is based primarily at the AWI office in Sydney with international rotations at global offices. For graduates from a broad cross section of disciplines and a background or connection to the Australian Wool Industry, this graduate program opens professional training and development opportunities across research, education, marketing, business services and more. Applications close August 31st 2024. Apply now: https://lnkd.in/gKMBapTV

The Final Preliminary Regatta of the 37th America’s Cup kicks off in Barcelona today and we are proud to be supporting the Luna Rossa Prada Pirelli team as Technical Partner, continuing a relationship first established in 2019. We have worked closely with the Luna Rossa Prada Pirelli team to push the boundaries of wool, developing a ground-breaking technical team kit which the sailors have been wearing throughout training. Designed to meet the challenging conditions that the Luna Rossa Prada Pirelli team faces, the kit includes wool-rich T-shirts, hoodies, shorts, leggings, a cycling suit, a waterproof jacket and an ultralight windbreaker. Don’t miss the Luna Rossa Prada Pirelli team in action against the other five competitors at the Final Preliminary Regatta in Barcelona, from August 22nd to 25th. Following this, the Louis Vuitton Cup (August 29th – October 7th) will determine which team advances to the grand showdown at the Louis Vuitton 37th America’s Cup Match (October 12th-27th). Discover the Luna Rossa Prada Pirelli uniforms, fuelled by the natural excellence of Merino wool: https://lnkd.in/gTyRXW99

Elevate your outerwear designs with brushed wool from #TheWoolLab AW 25/26 theme: Outerwear. Explore premium fabrics for a sophisticated blend of elegance, depth, and texture, perfect for crafting luxurious coats that stand out for contemporary design. Discover a selection of curated swatches inspired by upcoming trends, for outerwear that remains ahead of the curve while maintaining a classic touch. Start sourcing: https://ow.ly/8Zf850SXljn

Crafted in collaboration with Chinese eco-fashion brand ICICLE, the DEW Collection highlights exceptional craftsmanship. This collection features 17.5-micron wool, traceable to picturesque Old Ripphonhurst in Victoria’s Warrabkook region. The outerwear uses the exclusive “Dew” fabric (also known as Optim) developed by Dino Filarte, the brand under Nanshan Fashion. This world first technology combines Australian Merino wool and silk with a patented chemical-free process to create a fabric that is both water- and wind-resistant. Each garment in the collection includes a QR code, enabling wearers to easily verify the authenticity and origin of their wool, connecting the dedication of woolgrowers to the meticulous craftsmanship of design. Discover the collection: https://lnkd.in/gqmigDZk

Are you a retailer or a brand looking to develop or quality assure your wool products? Let our iconic Woolmark certification process reassure your customers about the quality of your wool products and receive exclusive licensee benefits from product testing to expert support and more. Learn more, here: https://ow.ly/W90j50SXl2w

Looking for ways to expand your knowledge of the textile industry? The Woolmark Learning Centre is the ultimate online educational platform for all things wool, housing a comprehensive collection of free, self-paced courses. Encompassing introductory fundamentals to advanced courses for technical specialists, there is learning for all levels. Upskill and track your progress throughout, and on completion of each course, receive a Credly certified digital badge for display on digital portfolios. Learn more: https://ow.ly/O74e50SXkY2

Explore market insights and sourcing opportunities in our newest sourcing guide tailored for South Korea. Since 1970, our deep-rooted partnerships with South Korean spinners, weavers, knitters and garment makers have been influential in shaping substantial growth for wool processing in the region. Discover our established and trusted networks built over decades, and connect with suppliers and manufacturers who share our vision for advancing Merino wool’s potential in South Korea. Download now: https://ow.ly/jzSY50SXkQA

Design functional and stylish coats and jackets with the latest theme on #TheWoolLab: Outerwear. Get inspired for Autumn/Winter design with 90 new swatches inspired by the versatility of wool. Explore timeless patterns, soft and weightless options and durable wool-rich fabrics for contemporary pieces influenced by the realm of sport. Begin sourcing, here: https://ow.ly/P3B150SWpB5