Zitcha

“𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝘆 𝗶𝗻 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴." One-size-fits-all JBP is obsolete. Is your JBP approach flexible enough for today's dynamic retail landscape? The future lies in customization: ✨Tailored strategies: Adapt plans to each retailer's unique ecosystem and audience. ✨Adaptive planning: Build flexibility into timelines and budgets to pivot as needed. ✨Agile execution: Implement rapid testing and learning cycles. ✨Cross-functional input: Incorporate insights from all stakeholders, particularly trade and merchandise teams, for truly customized strategies. Customization in JBP means: -Personalized KPIs for each partnership -Flexible budget allocation across channels -Customized content for different retailer platforms -Adaptive promotional calendars -Tailored data-sharing agreements The most successful retailers and brands are already revolutionizing their JBP processes. Are you keeping up? Get in touch to find out how Zitcha can help you streamline your processes. #flexibleplanning #retailmediainnovation #adaptivejbp #zitcha #jbpseries

Zitcha is proud to be joining SMG & Path to Purchase Institute as the official lunch sponsor for the upcoming Retail Media Summit UK! We look forward to connecting with the UK Retail Media community over a delicious meal and chatting through the day's sessions. Will you be joining us? Let us know in the comments. Retails & Brands, don't forget to grab your free tickets here: https://hubs.ly/Q02MG6cR0 See you on 📆 Wednesday 16th of October at 📍Battersea Art Centre, London.

During our recent course 'Decoding Retail Media: Strategies, Data, and Emerging Trends', host Colin Lewis shared his insights on the growing disconnect between planning and execution in retail media. Here is why it's a growing concern: ◽Rapid market changes: The retail landscape is evolving faster than ever, making static plans quickly obsolete. ◽Stakeholder alignment: Ensuring all teams, especially merchandise teams, are in sync is crucial for successful execution. ◽Data complexity: The volume and variety of data available are expanding, making it challenging to translate insights into action. ◽Channel proliferation: With the rise of omnichannel retail, coordinating efforts across multiple touchpoints is increasingly complex. ◽Rising customer expectations: Shoppers demand seamless, personalized experiences, leaving little room for execution gaps. ◽Competitive pressure: As more retailers launch media networks, the need for efficient execution to stay competitive intensifies. Key issues include: -Misaligned strategies -Wasted resources -Missed opportunities Bridging this gap is crucial for maximizing the potential of Joint Business Planning in the evolving retail media landscape. How is your RMN solving for it? Don’t know where to start? We do. Get in touch to find out more. #retailmediaexecution #jbpstrategy #retailinnovation #zitcha #jbpseries

Less than a month until the Zitcha team is off to Cologne for Europe's top digital marketing & tech even DMEXCO - Digital Marketing Expo & Conference! 🇩🇪✈️ With an agenda covering everything from Web3 to the Metaverse and diving deep into our favorite topic - the growth of Retail Media Networks. There's something for all media and tech enthusiasts. We look forward to connecting with our European colleagues to delve into the future of the digital economy. Attending? Drop us a note in the comments! ⬇️

Global Retail Media Network Profiles: Spotlight on Australia's Coles 360 🇦🇺 As part of his weekly feature on InternetRetailing, leading retail media expert Colin Lewis this week has highlighted Coles 360 - a major player in Australia's retail media landscape. Discover how this retail media arm of the Coles Group is shaping the billion-dollar industry in Australia, forecast to reach $3bn by 2027. Learn about their full-funnel, omnichannel suite of media assets and innovative measurement solutions. Coles 360 continues to drive innovation in the retail media space, from comprehensive campaign performance measurement to pioneering partnerships 😉 that enhance their capabilities in social commerce and beyond. Read more about Coles 360's retail media journey: 📰➡️https://bit.ly/46SKTzy Interested in creating your own world-class retail media network? Book a demo today - https://bit.ly/4dx1485 #zitcha #retailmedia #retailmedianews #meta #metampa #coles #coles360

𝗦𝗮𝗹𝗲𝘀 𝗟𝗲𝗮𝗱 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗮𝘁 𝗭𝗶𝘁𝗰𝗵𝗮 🚀 We're seeking an experienced Sales Lead to join Zitcha in Singapore. In this role, you'll be at the forefront of revolutionising #retailmedia in SEA, driving new business and fostering key client relationships. 🟪 Key Responsibilities: -Develop and own the sales strategy -Engage with C-suite and senior stakeholders -Identify and prioritize key prospects -Demonstrate our platform's value in improving client monetization -Consistently achieve and exceed revenue targets -Collaborate with Marketing, Solutions, and Customer Success teams 🟪 Required Skills: -Previous experience in New Business Sales / Account Executive roles -Strong background in SaaS/AdTech/MarTech -Proven track record of meeting and exceeding revenue targets -Excellent relationship building and consultative sales skills -Ability to thrive in flexible environments 🟪 Preferred Qualifications: -Enterprise sales experience within retail and advertising verticals -Experience in an early stage venture with rapid growth -Demonstrated ability to show initiative and drive results This is a full-time, permanent position in Singapore. Join us in shaping the future of retail media in a dynamic, innovative environment! 🔗 https://bit.ly/4dozXvU #jobs #salesleadership #retailmedia #techjobs #zitcha #jobssingapore #singapore

Continuing our exploration of Joint Business Planning (JBP) in retail media, we're diving deeper into a crucial evolution: 𝘁𝗵𝗲 𝘀𝗵𝗶𝗳𝘁 𝗳𝗿𝗼𝗺 𝗶𝘀𝗼𝗹𝗮𝘁𝗲𝗱 𝘁𝗼 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗝𝗕𝗣𝘀. Traditionally, retailers and brands developed separate plans for in-store, online, and other marketing activities. However, as consumer behavior becomes more complex, this siloed approach is becoming obsolete. Key points on integrated JBPs: ◾Involve a broader range of stakeholders ◾Offer a holistic view of the customer journey across all touchpoints ◾Enable better resource allocation and data-driven strategies ◾Remove challenges in implementation, including breaking down silos As we navigate this shift, it's crucial to bring together various roles within a retailer. From merchandise teams to e-commerce specialists, each brings invaluable insights that help align online and offline strategies, creating a truly integrated approach. Want to learn more about the advantages, challenges, and best practices for implementing integrated JBPs? Read our full article for in-depth insights and strategies. ➡️ https://lnkd.in/g4T7y4mg What's your experience with integrated JBPs? Have you seen the benefits or faced the challenges? Share your thoughts below. 👇 #jointbusinessplanning #retailmedia #zitcha #strategiccollaboration #futureofretail #jbp

🕵️♀️On the lookout for your next career move? We currently have multiple positions available in our Go-To-Market teams worldwide. Join us in leading the way in transforming the retail media industry, and become a valuable member of the Zitcha team dedicated to making Retail Media better for everyone. ➡️ Apply now: https://bit.ly/4chhCiY #jobs #retailmedia #techjob #zitcha #hiring #commercemedia #marketing #sales #solutions

In the rapidly evolving landscape of #retailmedia, Joint Business Planning (JBP) has emerged as a critical strategy for brands and retailers to drive mutual growth and innovation. As retail media spend continues to soar the importance of strategic collaboration cannot be overstated. JBP is no longer just about aligning on sales targets and promotional activities. 𝗜𝗻 𝘁𝗼𝗱𝗮𝘆'𝘀 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗿𝗲𝘁𝗮𝗶𝗹 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁, 𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝘀𝘆𝗻𝗲𝗿𝗴𝗶𝘀𝘁𝗶𝗰 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗵𝗮𝘁 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀 𝘁𝗵𝗲 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀 𝗼𝗳 𝗯𝗼𝘁𝗵 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀. From sharing first-party data insights to co-creating omnichannel experiences, 𝗝𝗕𝗣 𝗶𝘀 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘁𝗼 𝘂𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗻𝗲𝘄 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺. Over the next few weeks, we'll be diving deep into the world of JBP, exploring its evolution, key components, and future trends. We'll show you how to move beyond siloed planning and embrace an integrated approach that spans both digital and physical retail spaces. Whether you're a brand looking to optimize your retail media investments or a retailer aiming to build stronger partnerships, our upcoming series will provide valuable insights to help you thrive in this dynamic landscape. Stay tuned as we unpack the essentials of JBP, from stakeholder alignment and data collaboration to agile execution and performance measurement. Are you ready to dive into JBP? Share your thoughts or questions in the comments below!👇 #jointbusinessplanning #retailmedia #zitcha #strategiccollaboration #futureofretail #jbp

Global Retail Media Network Profiles: Spotlight on New Zealand's Market Media 🇳🇿 As part of his weekly feature on InternetRetailing, leading retail media expert Colin Lewis this week has highlighted our friends at Market Media - the biggest name in retail media in New Zealand. Find out more about their three-year journey to retail media excellence, their current offering, and the powerful technology that underpins it. 😉 Read more about Market Media's retail media journey: 📰➡️ https://bit.ly/3yk9P6j Interested in creating your own world-class retail media network? Book a demo today - https://bit.ly/3WzMd5E #zitcha #retailmedia #marketmedia #retailmedianews