“My first opportunity to brainstorm with Abbey was for a pitch to win Tourism Tasmania as a client, so it's an epic full circle moment to see this PR gal's outstanding success spearheading the Tourism Tasmania account to an internationally recognised first-of-its-kind PR & social campaign, “Odd Jobs”. It's a point of pride (lion pun) that in the 2023 TikTok Young Lions awards, our Finalist campaign idea united Abbey's earned media genius with my lived experience of cancer as a child, blending unique insight with a killer rollout strategy for youth cancer charity Redkite. Abbey leads with heart, integrity, no-bullshit intellectual honesty and sharp creative instinct, and it's led her all the way into the ranks of the B&T 30 Under 30. You can't put a price on authenticity; however, it's worth a bloody lot, so Abbey is a priceless role model for the future leaders of this industry. Basically, she does shit hot PR and she's a star!”
About
Shit hot PR with an eye for detail, nose for news and finger on the pulse. 2023 Cannes Young Lions Shortlist and B&T 30 under 30 winner with a passion for earned creative and making brands famous.
Activity
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"When an artist starts repeating themselves because they think that’s what people want, it’s all over. All I’ve done with the band is try to create…
"When an artist starts repeating themselves because they think that’s what people want, it’s all over. All I’ve done with the band is try to create…
Liked by Abbey Farlow
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It’s not too late to apply 💫 Got any questions? Shoot me a message! Deets below 👇
It’s not too late to apply 💫 Got any questions? Shoot me a message! Deets below 👇
Liked by Abbey Farlow
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A handful of people from across the country were lucky enough to swap their day jobs for an ‘Odd Job’ in Tasmania over the past few weeks, with the…
A handful of people from across the country were lucky enough to swap their day jobs for an ‘Odd Job’ in Tasmania over the past few weeks, with the…
Liked by Abbey Farlow
Experience
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Education
Licenses & Certifications
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Fundamentals of Digital Marketing
Google Digital Garage
IssuedCredential ID UHL RN3 3YH
Honors & Awards
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B&T 30 Under 30 Winner
B&T
Winner of B&T's 30 under 30 PR Category 2024
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Cannes Young Lions - PR Category - Shortlist
Cannes Young Lions
Languages
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English
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Recommendations received
1 person has recommended Abbey
Join now to viewMore activity by Abbey
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--- MICROBAT FIELDWORK OPPORTUNITY --- I’m seeking keen volunteers to assist with my PhD research on large-eared pied bat and eastern cave bat…
--- MICROBAT FIELDWORK OPPORTUNITY --- I’m seeking keen volunteers to assist with my PhD research on large-eared pied bat and eastern cave bat…
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This might be my favourite example of the impact brand and experience can have. Exit Here is a funeral parlour. Under the guidance of their founder…
This might be my favourite example of the impact brand and experience can have. Exit Here is a funeral parlour. Under the guidance of their founder…
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The Calile Hotel announces a collaboration with Los Angeles-based Film Director Scottie Cameron. The Australian-born director has created a short…
The Calile Hotel announces a collaboration with Los Angeles-based Film Director Scottie Cameron. The Australian-born director has created a short…
Liked by Abbey Farlow
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Ladies, if I told you that you needed to work an extra 50 days to earn the same as the average man, you would tell me to f*ck off and quite rightly…
Ladies, if I told you that you needed to work an extra 50 days to earn the same as the average man, you would tell me to f*ck off and quite rightly…
Liked by Abbey Farlow
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Wow, I am blown away. I'm incredibly honoured to be nominated for Editor of the Year at the 2024 Mumbrella Publish Awards, along with so many amazing…
Wow, I am blown away. I'm incredibly honoured to be nominated for Editor of the Year at the 2024 Mumbrella Publish Awards, along with so many amazing…
Liked by Abbey Farlow
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Dad’s first poem since he left hospital almost a year ago. He was a copywriter and partner at Leo Burnett London, amongst other roles of note, but I…
Dad’s first poem since he left hospital almost a year ago. He was a copywriter and partner at Leo Burnett London, amongst other roles of note, but I…
Liked by Abbey Farlow
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“All PR is good PR.” This is a statement one of my earlier PR bosses used to scream across the office, and even back then as a bright-eyed optimistic…
“All PR is good PR.” This is a statement one of my earlier PR bosses used to scream across the office, and even back then as a bright-eyed optimistic…
Liked by Abbey Farlow
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I had a lil chat about my recruitment and onboarding experience at Hanes Brands Australasia as an AuDHDer 🌻
I had a lil chat about my recruitment and onboarding experience at Hanes Brands Australasia as an AuDHDer 🌻
Liked by Abbey Farlow
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It’s been a busy few weeks. 10 year annniversary Special Australia. 1 year anniversary Special PR AU. Last night a few of Mumbrella 🏆Shift 20…
It’s been a busy few weeks. 10 year annniversary Special Australia. 1 year anniversary Special PR AU. Last night a few of Mumbrella 🏆Shift 20…
Liked by Abbey Farlow
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A juicy role for someone with strong marketing research and insights experience and a love for Tasmania…
A juicy role for someone with strong marketing research and insights experience and a love for Tasmania…
Liked by Abbey Farlow
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Supermassive is Mumbrella’s Emerging Agency of the Year! 🤘⚡️🍾 You can tell from Laura and Sim’s expressions that this was the best kind of…
Supermassive is Mumbrella’s Emerging Agency of the Year! 🤘⚡️🍾 You can tell from Laura and Sim’s expressions that this was the best kind of…
Liked by Abbey Farlow
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It's not the best picture, but this is me and Robbie Purcell in a state of shock, having picked up x 3 awards for Poem at the Mumbrella Awards;…
It's not the best picture, but this is me and Robbie Purcell in a state of shock, having picked up x 3 awards for Poem at the Mumbrella Awards;…
Liked by Abbey Farlow
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