About
I am a seasoned leader in marketing, innovation, and digital solutions, with a 30-year journey transforming businesses across the Asia Pacific. My specialty lies in blending creativity with technology to drive growth and innovation. As the Chief Innovation & Growth Officer at DDB Group Asia Pacific, I spearhead the development of groundbreaking digital and tech solutions, unlocking long-term growth for our clients.
Previously, as Group CEO of Marketing and Innovation at Sample Central, I revolutionized the retail industry by introducing the 'try-before-you-buy' model globally, leveraging big data to support franchises worldwide. At Creata, my leadership as Executive Vice-President of Global Sales & Marketing led to the creation of Creata Digital and a landmark digital partnership with McDonald's.
My tenure at Fujitsu Consulting was marked by the establishment of a unified brand message and innovative solutions, while at ZIVO Pty Limited, I directed sales, marketing, and communications strategies that strengthened our market presence. As an IBM Global Services Managing Consultant, I played a crucial role in launching the e-business Solutions team, and at CSC, I developed a global multimedia capability as the Internet Sales & Marketing Manager.
My career began in creative roles, including Interactive Designer and Programmer for IBM and Graphic Designer / Computer Animator for Optical & Graphic Services. This diverse experience has honed my ability to lead organizations through innovation and growth in the digital age, making me a visionary leader poised to drive business excellence in this rapidly evolving landscape.
Articles by Anthony J
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The Fragility of Our Tech-Dependent World
The Fragility of Our Tech-Dependent World
By Anthony J James
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What the Olympics Can Teach Us About Innovation
What the Olympics Can Teach Us About Innovation
By Anthony J James
Contributions
Activity
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That’s smart! Now you know how it’s done…
That’s smart! Now you know how it’s done…
Shared by Anthony J James
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Is this the worlds largest tech outage? Have you been affected by the outage? This is really a great wake up call for the world that we’re so…
Is this the worlds largest tech outage? Have you been affected by the outage? This is really a great wake up call for the world that we’re so…
Shared by Anthony J James
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"Understanding AI is crucial in today's world. By demystifying AI, we can foster informed discussions and decisions, leading to a more innovative and…
"Understanding AI is crucial in today's world. By demystifying AI, we can foster informed discussions and decisions, leading to a more innovative and…
Shared by Anthony J James
Experience
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Education
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Activities and Societies: UTS Basketball
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Newington is a Boys K-12 Day and Boarding School located in Stanmore in the heart of Sydney’s Inner West. It is one of the six founding members of the GPS, an alliance of independent boys’ schools in New South Wales.
Five key ‘Pillars of Distinction’ set Newington’s priorities and goals into the future: Learning and Teaching for excellence and discovery, Well-being, Character and Service; Spirituality, Values and Ethics; Co-curricular Engagement; and Community in Partnership. -
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Licenses & Certifications
Volunteer Experience
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Judge eCommerce Lotus and Media
ADFEST (Official)
- Present 5 years 5 months
Science and Technology
ADFEST is Asia’s most celebrated regional creative festival.
Founded in 1998, ADFEST is the ideal place for the creative industry to gather, network, exchange ideas, and meet new friends.
With less than 200 delegates its 1st year, ADFEST now welcomes over 1,200 delegates from all over the world each year.
ADFEST is included in the WARC Rankings, successor to The Gunn Report. The WARC Rankings combine the winners' lists from the world's most important awards to establish the…ADFEST is Asia’s most celebrated regional creative festival.
Founded in 1998, ADFEST is the ideal place for the creative industry to gather, network, exchange ideas, and meet new friends.
With less than 200 delegates its 1st year, ADFEST now welcomes over 1,200 delegates from all over the world each year.
ADFEST is included in the WARC Rankings, successor to The Gunn Report. The WARC Rankings combine the winners' lists from the world's most important awards to establish the annual worldwide league tables for the global advertising industry.
It is the annual creative festival not to be missed to stay at the forefront of the rapidly changing creative, marketing and production industries.
ADFEST not only raises the standard of creative excellence in the region, it also celebrates the uniqueness of local culture. It is a learning hub for those in the communication industry through showcasing of the region’s best creative work. -
Judge
Edison Awards and Edison Universe
- Present 5 years 6 months
Science and Technology
The Edison Awards honor excellence in new product and service development, marketing, human-centered design, and innovation.
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Judge - Emerging Technology, 23rd Annual AMY Awards
AIMIA - The Digital Industry Association of Australia
- Present 7 years 4 months
The Amy Awards are the most prestigious Awards in Australia's Digital Industry, celebrating digital brilliance and honouring the work and the people in digital. The 23rd annual AMY Awards will reward Australia's best work in digital creative, content, services and applications
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Mumberlla Asia - Awards Judge: Innovation
Mumbrella
- Present 8 years 6 months
The Mumbrella Asia Awards recognise the best, bravest, most innovative and most creative players in the media, marketing and advertising industries.
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Innovation Judge
Spikes Asia Festival of Creativity
- Present 9 years
Science and Technology
The Spikes Asia Festival and Awards provide the region’s creative communications industry with a platform to network and exchange ideas, bringing together the finest creative thinkers from around the world.
Spikes Asia - a collaboration between Lions Festivals & Haymarket -
Young Spikes Innovation Judge
Spikes Asia Festival of Creativity
- Present 9 years
The Spikes Asia Festival and Awards provide the region’s creative communications industry with a platform to network and exchange ideas, bringing together the finest creative thinkers from around the world.
Publications
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Anthony James on Tackling Digital Transformation
Branding in Asia Magazine
See publicationAnthony James offers up six tips for keeping pace with innovation.
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What Makes A Loyal Customer?
Innovation Enterprise | Chief Strategy Officer
See publicationThe notion of the ‘loyal customer’ has been described as a ‘threatened species’. Commitment to a brand is considered anachronistic, and programs to support loyalty are regarded by some critics as doomed ventures. But I would argue that customer loyalty has been getting a bad rap. And part of the reason for this is that marketers have approached customer loyalty the wrong way, and have focused on locking customers in, rather than attracting new markets.
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The Maker Movement delivering cutting-edge marketing tech
WARC: Admap
See publicationThis article describes how marketers should not focus on future technological developments but instead take full advantage of the current Maker Movement subculture.
* Marketers can have a tendency to focus on the future of technology and miss opportunities, tools and behaviours that are already prevalent.
* The Maker Movement is a futuristic open-source technology-centred DIY subculture that is interested in electronics, robotics, virtual reality, 3D printing, drones and…This article describes how marketers should not focus on future technological developments but instead take full advantage of the current Maker Movement subculture.
* Marketers can have a tendency to focus on the future of technology and miss opportunities, tools and behaviours that are already prevalent.
* The Maker Movement is a futuristic open-source technology-centred DIY subculture that is interested in electronics, robotics, virtual reality, 3D printing, drones and more.
* This movement's focus on new technology means marketers have a range of tools and resources to engage with consumers in new ways.
* The potential for smart marketers to tap into the Maker Movement is illustrated by the mobile-app-driven Sphero toy - based on a character from the film 'Star Wars: The Force Awakens' - was extremely popular and sold out in hours. -
Innovation Locked Up or Blocked?
Innovation Enterprise | Chief Innovaiton Officer
See publicationMuch has been written and presented in the technology and business press lately about the notion of 'unlocking' innovation in organizations.
From research organizations to financial news commentators, to Harvard bloggers, the emphasis has always been on finding a means of opening up traditional industries to the benefits of innovation, and to let the natural innovative tendencies of staff be tapped - a kind of innovation bloodletting. -
Innovation Invigorates Agency Growth
Little Black Book
See publicationDDB APAC’s chief innovation officer, Anthony James, lets LBB in on the five key elements that contribute to transforming a stagnant agency into a thriving one...
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The Yawn Known as HR Gamification
Wired Magazine
See publicationIS IT JUST me or have we all been talking for a long time now about how gamification is going to revolutionize HR functions? While much of the research indicates that more businesses and brands are using gamification to drive greater engagement with consumers than ever before, most folks in HR are just scratching the surface when it comes to applying gaming techniques and methodologies to traditional HR functions.
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Anthony James: The shopaholic who wants to reinvent retail
The National UAE | thenational.ae
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Sampling is central to product promotion
Retail Middle East: Marketing
Tryvertising (try-before-you-buy) is a new concept that facilitates free shopping and sampling for consumers while allowing FMCG manufacturers/distributors to promote/test a vast range or products, services and innovations.
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Young Consumers: Insights and Ideas for Responsible Marketers
World Advertising Research Centre
Unlocking the secret world of kid's imagination - Anthony J James, then Chief Creative Officer at Creata, reminds us of the power of children's imagination, and explains two secrets a designer must uncover in order to create successful licensed products for kids.
Patents
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Wine Cube
Filed US 12/730,517
A Sample Pack and Method of Providing Product Samples
Courses
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Advanced Presentation Skills
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Cross-Cultural Contract Negotation
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International Business Management & Contract Negotiation
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Projects
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Sample Central
- Present
Global franchise development, roll-out of network and partners across international marketing, multi-language SaaS big-data engine processing millions of consumer insights - driving business decision making for MNCs, opening and operating Sample Central stores. Large global B2B Sales.
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Honors & Awards
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2018 LinkedIn Power Profile - Marketing & Advertising
LinkedIn
LinkedIn recognise the most viewed professionals on LinkedIn in 2018. Power Profiles have invested in building their professional brand by sharing their insights and perspectives on topics that they are passionate about with others. This year, they showcase 34 professionals across 5 categories – Social Impact, Small & Medium Business, Marketing & Advertising, Founder & CEO and Human Resources.
The Power Profiles remind us that we all have our own definition of success and we need to…LinkedIn recognise the most viewed professionals on LinkedIn in 2018. Power Profiles have invested in building their professional brand by sharing their insights and perspectives on topics that they are passionate about with others. This year, they showcase 34 professionals across 5 categories – Social Impact, Small & Medium Business, Marketing & Advertising, Founder & CEO and Human Resources.
The Power Profiles remind us that we all have our own definition of success and we need to chart our own path. This is what makes us stand out from the rest. I hope these professionals will inspire you to pursue what you are in it for. It could be your family, to retire early, to make your parents proud or build your own business. I am in to challenge myself every day. Whatever you are in it for, there is a community of professionals who are in it together with you – to support you, guide you and connect you with the right people.
Read the full post and list here: https://www.linkedin.com/feed/update/urn:li:activity:6466095159795904512 -
2018 LinkedIn Top Voice - Australia
LinkedIn
Top marketing and advertising voice on LinkedIn in Australia
#marketing #advertising #innovation -
Top 1% - Industry Social Selling Index
LinkedIn
The LInkedIn Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships. It is updated daily.
Top 1% Industry Social Selling Index Rank
Top 2% Network Social Selling Index Rank
TOTAL: 84 out of 100
Establishing a professional brand: 23.03 / 25.00
Finding the right people: 19.16 / 25.00
Engaging with insights: 16.52 / 25.00
Building relationships:…The LInkedIn Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships. It is updated daily.
Top 1% Industry Social Selling Index Rank
Top 2% Network Social Selling Index Rank
TOTAL: 84 out of 100
Establishing a professional brand: 23.03 / 25.00
Finding the right people: 19.16 / 25.00
Engaging with insights: 16.52 / 25.00
Building relationships: 25.00 / 25.00 -
2016 LinkedIn Agency Publisher of the Year - Asia Pacific
LinkedIn
Anthony J James wins the APAC Agency Publisher of the Year Award
By: Nancy Willis | Director, Global Agency and Strategic Partnerships, Asia at LinkedIn
Our search for the most influential voice among APAC media agencies is over – and it gives me great pleasure to announce Anthony J James - Chief Innovation & Growth Officer, DDB Group Asia Pacific as LinkedIn’s first ever Agency Publisher of the Year. What’s even better news for our industry is that he earned the title amidst such…Anthony J James wins the APAC Agency Publisher of the Year Award
By: Nancy Willis | Director, Global Agency and Strategic Partnerships, Asia at LinkedIn
Our search for the most influential voice among APAC media agencies is over – and it gives me great pleasure to announce Anthony J James - Chief Innovation & Growth Officer, DDB Group Asia Pacific as LinkedIn’s first ever Agency Publisher of the Year. What’s even better news for our industry is that he earned the title amidst such healthy competition.
After more than 87,600 views on Agency Publisher of the Year posts, and over 7,500 likes and comments, I think we’ve shown that the state of fresh, original thinking among media agencies is very healthy indeed.
Our formula for Agency Publisher of the Year
We asked anybody interested in participating to include the tag #agencypublisher in the headline of content that they posted on LinkedIn Pulse, and we then kept track of the influence that those posts generated in terms of views, likes and comments. We weighted the importance that we attached to each of these metrics, to reflect the level of engagement involved – and the level of influence that resulted. And when all of the calculations were complete, Anthony came out top.
Anthony was one of the most prolific of all Agency Publishers on LinkedIn in APAC, publishing 22 posts during a 6-month period, almost one per week on average. And this frequency of thought-leadership content was rewarded with increasing engagement levels. Of his 22 posts, 9 received more than 1,000 views, with three receiving more than 2,000 views. As he mentioned, Anthony achieved his engagement levels by writing on a broad range of subjects – but he also returned to core areas of expertise on a regular basis.
Read the full announcement here: https://www.linkedin.com/pulse/anthony-j-james-wins-apac-agency-publisher-year-award-nancy-willis?trk=prof-post -
LinkedIn Global Goodwill Ambassador
Richard DiPilla, Founder LinkedIn Global Goodwill Ambassadors
Honoured as Australian LinkedIn Global Goodwill Ambassador
December 2015
Evangelizing responsible and kind interaction between all people everywhere. -
Innovation Judge: Spikes Asia Festival of Creativity
Spikes Asia - a collaboration between Lions Festivals & Haymarket
The Festival and Awards provide the region’s creative communications industry with a platform to network and exchange ideas, bringing together the finest creative thinkers from around the world.
Test Scores
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Cognitive Ability Assessment
Score: 99.6%
These assessments measure a different aspect of abilities. The four different tests in the Global Cognitive Index are:
Abstract Reasoning - result 99%
Deductive Reasoning - result 98%
Quantitative Ability - result 96%
Verbal Ability - results 99%
Languages
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English
Native or bilingual proficiency
Organizations
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BlueSteps Executives
Member
- PresentOver 6,000 AESC executive search consultants at 300 search firms worldwide have access to the BlueSteps database to source senior executive talent.
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Asia-Pacific Economic Cooperation - APEC
Member
- PresentAPEC is the premier Asia-Pacific economic forum. The primary goal is to support sustainable economic growth and prosperity in the Asia-Pacific region. APEC is united in the drive to build a dynamic and harmonious Asia-Pacific community by championing free and open trade and investment, promoting and accelerating regional economic integration, encouraging economic and technical cooperation, enhancing human security, and facilitating a favorable and sustainable business environment. The…
APEC is the premier Asia-Pacific economic forum. The primary goal is to support sustainable economic growth and prosperity in the Asia-Pacific region. APEC is united in the drive to build a dynamic and harmonious Asia-Pacific community by championing free and open trade and investment, promoting and accelerating regional economic integration, encouraging economic and technical cooperation, enhancing human security, and facilitating a favorable and sustainable business environment. The initiatives turn policy goals into concrete results and agreements into tangible benefits.
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