Alessandra Villacorta

Alessandra Villacorta

Australia
118 followers 86 connections

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Self-employed

  • Contact Alessandra for services

    Social Media Marketing, Digital Marketing, Content Marketing, Advertising, Event Marketing, and Brand Marketing

About

Business - marketing graduate with experience in e-commerce, Digital Marketing Web Analyst and Growth Marketing. Specialising in marketing strategy. Relationship builder and a positive communicator.

Contributions

Activity

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Experience

  • Self-employed

    New South Wales, Australia

Education

  • Graphic

    -

  • -

Licenses & Certifications

Volunteer Experience

  • Member of IAPG-Peru Social Media Committee

    International Association for Promoting Geoethics

    - 1 year 6 months

    Education

    ● Deliver direct marketing campaigns.
    ● Management of social media platforms.
    ● Design and distribution of Flyers and Posters.

Courses

  • Accounting for Decision Making

    BIZ201

  • Digital Marketing Communications

    MKG203

  • Ethics and Sustainability

    MGT301A

  • Facilitate continuous improvement

    BSBMGT516

  • Implement and Monitor Marketing Activities

    -

  • Industry Consulting Project

    IND301A

  • Integrated marketing communication

    MKT103A

  • Lead and manage team effectiveness

    BSBWOR502

  • Manage project cost

    BSBPMG533

  • Manage project governance

    BSBPMG539

  • Manage project human resources

    BSBPMG534

  • Manage project information and communication

    BSBPMG535

  • Manage project integration

    BSBPMG540

  • Manage project quality

    BSBPMG532

  • Manage project risk

    BSBPMG536

  • Manage project scope

    BSBPMG511

  • Manage project stakeholder engagement

    BSBPMG538

  • Manage project time

    BSBPMG531

  • Marketing Fundamentals

    MKT101A

Projects

  • Promoting Scientific Events

    -

    Promoting scientific event by using a social media strategy

    Objective: engage attendees in the events

    Key tasks:
    ● Apply relevant frameworks, theoretical models, and concepts.
    ● Conduct research on the organization and the associated industry.
    ● Identifying the problems and proposing solutions.

    Outcome:

  • Using social media to promote a scientific organization

    -

    Objective: applying a Social Media strategy to promote IAPG initiatives in Peru

    Key tasks:
    ● Create engaging multimedia content using Instagram, Facebook and LinkedIn
    ● Maintaining and updating the social media platforms of IAPG-Peru
    ● Monitoring and analyzing the performance of social media campaigns

    Outcomes:
    ● Increasing awareness and action of the volunteers
    ● Creating campaign for the geoscientific exhibition MinerLima
    ● Increasing interest and research on…

    Objective: applying a Social Media strategy to promote IAPG initiatives in Peru

    Key tasks:
    ● Create engaging multimedia content using Instagram, Facebook and LinkedIn
    ● Maintaining and updating the social media platforms of IAPG-Peru
    ● Monitoring and analyzing the performance of social media campaigns

    Outcomes:
    ● Increasing awareness and action of the volunteers
    ● Creating campaign for the geoscientific exhibition MinerLima
    ● Increasing interest and research on the topics of the IAPG
    ● Increasing of the number of members in 5 % in the current year

  • Industry Consulting Project: Establishing a social media strategy for IAPG-Peru event management and marketing.

    -

    Objective: Developing a social media strategy for IAPG-Peru event management and marketing.

    Key tasks:
    ● Apply relevant frameworks, theoretical models, and concepts.
    ● Conduct research on the organization and the associated industry.
    ● Identifying the problems and proposing solutions.

    Outcome: social media strategy for IAPG-Peru event management and marketing

Languages

  • English

    Full professional proficiency

  • Spanish

    Native or bilingual proficiency

Organizations

  • International Association for Promoting Geoethics

    Member of IAPG-Peru Social Media Committee

    - Present

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