About
I’m passionate about helping people to be an authentic, credible voice in the media for their industry and themselves.
Our clients have appeared in The Australian Financial Review, the Today show, Sunrise, commercial news bulletins across the country, The West Australian, the Daily Telegraph and ABC Radio, just to name a few.
There’s never been a client we couldn’t get publicity for. Everyone’s got a great story to tell. We’re just particularly good at finding those stories and packaging them up in a way that suits the current media landscape and how it continues to evolve.
Personally, my particular skill is to be able to understand almost any topic, from biochemistry to optometry to the global shipping industry to the finer points of asphalting (all topics I’ve got media for) and communicating them to not just any audience, but the audience you are specifically trying to reach.
On the journey, I can coach you to do exactly the same thing, communicating your message clearly and effectively, growing your reputation to the point where the media comes to you for your expertise as the leading voice in your industry.
Finally, a promise: With me (and Profile Media in general) no meeting goes longer that it needs to (or you want it to). We’ll jump in, we’ll get what we need, and let you get on with your day.
When I’m not at work, you can hear me on 6PR radio talking about film & television, and otherwise I’m usually trying to find some sort of quiz to participate in (I have won The Chase Australia and was the 2021 Mastermind Australia runner-up) or playing with Fiadh, our delightful sheepadoodle.
Contributions
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How can you write an engaging thought leadership piece?
Establish your 'headline'. Can you boil down what you're trying to say into one sentence? If you start by establishing that core idea, the rest of the piece will flow from that - and likely be more structured, readable, and have more impact. Most crucially of all, though, it will be more appealing to mainstream and industry media - boosting your chances of reaching a whole new audience.
Activity
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Aged Care Funding Reforms Announced! After much anticipation, the government has responded to the Aged Care Taskforce's recommendations. Key…
Aged Care Funding Reforms Announced! After much anticipation, the government has responded to the Aged Care Taskforce's recommendations. Key…
Liked by Andrew Williams
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Introducing little Bentley, 6 months old and a resident of Biloela, QLD. He has become a regular flyer with Little Wings, taking his first mission…
Introducing little Bentley, 6 months old and a resident of Biloela, QLD. He has become a regular flyer with Little Wings, taking his first mission…
Liked by Andrew Williams
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Partnership Announcement! Liquim is excited to announce our partnership with VISION Safe VisionSafe Pty Ltd, a leading Australian supplier of…
Partnership Announcement! Liquim is excited to announce our partnership with VISION Safe VisionSafe Pty Ltd, a leading Australian supplier of…
Liked by Andrew Williams
Experience
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Education
More activity by Andrew
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Introducing Huxton, this little champion is brave and strong… after turning 2 last week, he had an accident that required specialist care at The…
Introducing Huxton, this little champion is brave and strong… after turning 2 last week, he had an accident that required specialist care at The…
Liked by Andrew Williams
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Keen to get the mind ticking over in the morning? If you enjoy a good quiz game like The New York Times Connections, or LinkedIn's very own…
Keen to get the mind ticking over in the morning? If you enjoy a good quiz game like The New York Times Connections, or LinkedIn's very own…
Shared by Andrew Williams
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This month at Profile Media we had the absolute privilege of sharing the story of Fly2 Health Group’s first charity flight. The flight helped…
This month at Profile Media we had the absolute privilege of sharing the story of Fly2 Health Group’s first charity flight. The flight helped…
Liked by Andrew Williams
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To stand out among hundreds of daily media releases, it's crucial to focus on what matters to the media. In this blog, Andrew details four keys that…
To stand out among hundreds of daily media releases, it's crucial to focus on what matters to the media. In this blog, Andrew details four keys that…
Liked by Andrew Williams
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Where is your favourite place in the world? This week we asked the Profile Media team to share one location that they really love and why. We ended…
Where is your favourite place in the world? This week we asked the Profile Media team to share one location that they really love and why. We ended…
Liked by Andrew Williams
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