Andrew Haussegger

Andrew Haussegger

Melbourne, Victoria, Australia
5K followers 500+ connections

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About

As the Co-Founder and CEO of Green Hat, I lead a marketing consulting agency that specialises in B2B considered purchases. With over 20 years of experience in the field, I am passionate about optimizing customer experience and revenue outcomes by integrating brand, content, digital, data and technology into measurable growth strategy. I have had the privilege to work with some global B2B leaders and with many blue-chip B2B clients, such as IBM, Nestle, Telstra, and Deloitte, amongst others.

I am a co-author of the annual B2B Marketing Outlook Research Report, which provides insights and trends on the strategies, activities and intentions of B2B marketers. As the Chairman of the B2B CMO Advisory Council for B2B Research, I facilitate peer-to-peer learning and collaboration among senior B2B marketing leaders. Additionally, I am a speaker and commentator on the B2B marketing circuit, sharing my expertise and best practices on topics such as ABM/ABX, customer lifecycle marketing, buyer journeys, branding, sales and marketing alignment, revtech automation and inbound marketing.

I am also the Australian CEO for BBN International, the world's largest network of B2B agencies.

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Experience

Education

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Volunteer Experience

  • Green Hat Graphic

    Chair - Green Hat / AMI B2B CMO Advisory Council

    Green Hat

    - Present 13 years

    Education

    Chairing the B2B CMO ADVISORY COUNCIL, a group of 'esteemed' B2B marketing leaders.

    The council provides direction for the annual development of the Green Hat / Australian Marketing Institute B2B Marketing Research report. This is an industry initiative to research the latest usage, trends and direction for B2B marketing in Australia. The first research study launched in 2011 and it is the most comprehensive annual research study in the APAC region.

    The major themes covered…

    Chairing the B2B CMO ADVISORY COUNCIL, a group of 'esteemed' B2B marketing leaders.

    The council provides direction for the annual development of the Green Hat / Australian Marketing Institute B2B Marketing Research report. This is an industry initiative to research the latest usage, trends and direction for B2B marketing in Australia. The first research study launched in 2011 and it is the most comprehensive annual research study in the APAC region.

    The major themes covered include:
    Marketing strategy
    Branding
    Content marketing
    Digital and channel marketing
    Measurement, analytics and data
    Marketing technology
    Sales and Marketing alignment
    Account-based marketing

    More information is found at www.green-hat.com.au/b2b-report.

Publications

  • Green Hat/AMI B2B Marketing Research Report 2020

    Green Hat and Australian Marketing Institute

    Australia's most comprehensive report on the state of the B2B marketing sector, addressing key themes:
    Best-in-class marketing strategy
    Role of CMO and marketing
    Digital trends
    Content and inbound marketing
    Investment priorities
    Measurement and metrics
    Sales and Marketing alignment
    ... and more

    Other authors
    See publication

  • Green Hat/AMI B2B Marketing Research Report 2019

    Green Hat and Australian Marketing Institute

    Australia's most comprehensive report on the state of the B2B marketing sector, addressing key themes:
    Best-in-class marketing strategy
    Role of CMO and marketing
    Digital trends
    Content and inbound marketing
    Investment priorities
    Measurement and metrics
    Sales and Marketing alignment
    ... and more

    Other authors
    See publication

  • Green Hat/AMI B2B Marketing Research Report 2018

    Green Hat and ADMA

    Australia's most comprehensive report on the state of the B2B marketing sector, addressing key themes:
    Best-in-class marketing strategy
    Role of CMO and marketing
    Digital trends
    Content and inbound marketing
    Investment priorities
    Measurement and metrics
    Sales and Marketing alignment
    ... and more

    Other authors
    See publication

  • B2B Marketing Research Report 2018 (Australia)

    Green Hat/ADMA

    2018 edition of the Australian B2B Marketing Research Report reporting on the strategies, activities and intentions of Australian B2B Marketers

    Other authors
    See publication

  • B2B Marketing Outlook Report (annual publication)

    Australia

    This report is developed annually in conjunction with Australia's leading marketing association, ADMA, and media partners, Marketing Magazine and B2B Marketing UK. We address trends in B2B digital marketing, content marketing, social media, inbound as well as traditional marketing and budget trends.

    Other authors
    • Caroline Leslie
    See publication

Organizations

  • Association Data-driven Marketing & Advertising (ADMA)

    B2B Expert Group

    - Present

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