About
Drawn to the creative side of business, believing as many do, it can change the world.
Throughout my career, I have been fortunate to collaborate with some amazing colleagues and companies, building relationships across all communications disciplines, within all business sectors.
From my Brand and Graphic Design educated background, I have aligned this with 10 years’ experience working within the Corporate Communications and Investor Relations landscape. By understanding how businesses work and seeing first-hand how technology is accelerating, aligning brand and business strategy is now, more important than ever.
Although the science behind how brands grow hasn’t changed, technology is now providing us with the platforms to engage and develop human insight on a personal level. More importantly than ever, brands need to understand their audiences and with today's technology, businesses have no excuses not to.
My next goal is to understand more about how we as humans behave and how brands and businesses, by using data can become more aligned. Whether that be customers or employees, both now and more importantly in the future.
Since 2011 I have also run MND Charity Events, an organisation to help spread the idea of a world free of Motor Neuron Disease. Using my love of adventure and by testing my limits, with the help of friends and family, we continue to set challenges, create stories and develop memories.
Articles by Carl
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Carl’s little insights: What I hope to see in 2018.
Carl’s little insights: What I hope to see in 2018.
By Carl Wilson
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Carl's little insights: Bridging the gap with Purpose.
Carl's little insights: Bridging the gap with Purpose.
By Carl Wilson
Activity
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Make Climate Comms Fun Again. Talking about the climate and change making doesn't have to be a dry affair. It's time we brought more creativity…
Make Climate Comms Fun Again. Talking about the climate and change making doesn't have to be a dry affair. It's time we brought more creativity…
Liked by Carl Wilson
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12 Sep 2024: A Day Well Spent. The first half was total mental stimulation, viewing and listening to great case studies from New Zealand, India and…
12 Sep 2024: A Day Well Spent. The first half was total mental stimulation, viewing and listening to great case studies from New Zealand, India and…
Liked by Carl Wilson
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Canvas8, a global strategic insights agency working with companies ranging from Molson Coors Beverage Company, adidas to Google, just released its…
Canvas8, a global strategic insights agency working with companies ranging from Molson Coors Beverage Company, adidas to Google, just released its…
Liked by Carl Wilson
Experience
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Education
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The MW Mini MBA in Marketing is a CPD accredited, MBA level course. Covering the same content and theories as the marketing core class taught on MBA programmes at the top business schools.
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The Certificate in Investor Relations (CIR®) & International Certificate in IR (ICIR) are internationally recognised qualifications for the investor relations profession.
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Licenses & Certifications
Courses
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Certificate in Investor Relations (CIR)
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Languages
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Spanish (Intermediate)
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Recommendations received
1 person has recommended Carl
Join now to viewMore activity by Carl
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This week I once again dived into the Cambridge tech ecosystem and as before was humbled to join such a high calibre of people as we talked through…
This week I once again dived into the Cambridge tech ecosystem and as before was humbled to join such a high calibre of people as we talked through…
Liked by Carl Wilson
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So honored to have won my first personal award at the Effies 2024! A huge thank you to BBH Asia Pacific (Singapore) for giving me the space to grow…
So honored to have won my first personal award at the Effies 2024! A huge thank you to BBH Asia Pacific (Singapore) for giving me the space to grow…
Liked by Carl Wilson
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A crew of us hit Congwong Beach yesterday to volunteer for the Foundation for National Parks & Wildlife and help them with the amazing work they do…
A crew of us hit Congwong Beach yesterday to volunteer for the Foundation for National Parks & Wildlife and help them with the amazing work they do…
Liked by Carl Wilson
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This morning, our Campaigns Team handed in letter signed by 40 MPs to the Treasury urging action to prevent people living with MND from facing…
This morning, our Campaigns Team handed in letter signed by 40 MPs to the Treasury urging action to prevent people living with MND from facing…
Liked by Carl Wilson
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Creativity is a journey. It's bloody hard to create something great. But you have to do it. Because it matters. It changes the way people experience…
Creativity is a journey. It's bloody hard to create something great. But you have to do it. Because it matters. It changes the way people experience…
Liked by Carl Wilson
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Face the [insert intrusive thought here] date, with makeup from E.L.F. BEAUTY and Tinder.
Face the [insert intrusive thought here] date, with makeup from E.L.F. BEAUTY and Tinder.
Liked by Carl Wilson
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