Chandu Konakanchi

Panel discussion at the AGSM including guests:
* Ms. Sanghamitra Bose (CEO - Sshrishti, Delhi, India)
* Mr. Ranjit Singh (Disadvantaged Youth Mentor, EFM Logistics)

Panel discussion at the AGSM including guests:
* Ms. Sanghamitra Bose (CEO - Sshrishti, Delhi, India)
* Mr. Ranjit Singh (Disadvantaged Youth Mentor, EFM Logistics)

Panel discussion at the AGSM including guests:
* Ms. Sanghamitra Bose (CEO - Sshrishti, Delhi, India)
* Mr. Ranjit Singh (Disadvantaged Youth Mentor, EFM Logistics)

-->Presented the entry strategy for Henry Schein's animal health care unit-Provet's into Chinese market by leveraging its traditional expansion model.
-->Strategy included detailed analysis of the value chain and where Provet needs to play to maximize returns and hedge risk
-->Focused on the distribution channel partnerships, geographies of interest, product lines and specific timelines to measure the progress of the strategy
-->Suggestions well appreciated by the Provet… Show more

-->Presented the entry strategy for Henry Schein's animal health care unit-Provet's into Chinese market by leveraging its traditional expansion model.
-->Strategy included detailed analysis of the value chain and where Provet needs to play to maximize returns and hedge risk
-->Focused on the distribution channel partnerships, geographies of interest, product lines and specific timelines to measure the progress of the strategy
-->Suggestions well appreciated by the Provet CEO, Nigel Nicholas
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-->Project was aimed at coming up with a growth strategy for nib's OSHC business
-->nib has been in the Overseas Student Health Care (OSHC) market since 2010 with the business yielding lower than expected returns and losses to the tune of $2.4 million
-->Market commoditized and heavily influenced by government policies, university relations
-->High fixed costs and intense price competition increases the complication to sustain
-->Our recommendation was to bypass the… Show more

-->Project was aimed at coming up with a growth strategy for nib's OSHC business
-->nib has been in the Overseas Student Health Care (OSHC) market since 2010 with the business yielding lower than expected returns and losses to the tune of $2.4 million
-->Market commoditized and heavily influenced by government policies, university relations
-->High fixed costs and intense price competition increases the complication to sustain
-->Our recommendation was to bypass the institutions and directly deal with the educational agents in emerging economies, strengthen the marketing and improve sponsor relations
-->The business manager for the group, JP, confirmed that most of our recommendations were right on the money and some of them were already being pursued by nib this financial year. Show less

Conducted a thorough Market Audit / Research for Qantas Airways, Australia with recommendations on how to improve their marketing strategy.

- Analysis involved SWOT, Current vs Future organizational goals, Customer segmentation/targeting/positioning
- In addition we analyzed the Marketing Mix element for Qantas and developed a report with recommendations and assumptions for New product development, Pricing and Marketing Communications strategy.

Tranby Aboriginal college is an educational institution offering vocational program for indigenous students. As they are a not-for-profit organization their primary source of funding comes from Sponsors and Government. The challenge for the team was to address the problem that Tranby faces
- Creating awareness among indigenous student
- Limited funding and security for funding
- Resource management and indigenous staff availability
This competition helped us develop the 3 stage… Show more

Tranby Aboriginal college is an educational institution offering vocational program for indigenous students. As they are a not-for-profit organization their primary source of funding comes from Sponsors and Government. The challenge for the team was to address the problem that Tranby faces
- Creating awareness among indigenous student
- Limited funding and security for funding
- Resource management and indigenous staff availability
This competition helped us develop the 3 stage technique: Problem definition, Problem analysis and Problem solving and the SCQ (Situation, Complication and Questions) structure. Further we had an opportunity to practice the Hypothesis tree analysis framework to solve the problem that Tranby - Aboriginal college was facing at the moment. Show less

Tranby Aboriginal college is an educational institution offering vocational program for indigenous students. As they are a not-for-profit organization their primary source of funding comes from Sponsors and Government. The challenge for the team was to address the problem that Tranby faces
- Creating awareness among indigenous student
- Limited funding and security for funding
- Resource management and indigenous staff availability
This competition helped us develop the 3 stage… Show more

Tranby Aboriginal college is an educational institution offering vocational program for indigenous students. As they are a not-for-profit organization their primary source of funding comes from Sponsors and Government. The challenge for the team was to address the problem that Tranby faces
- Creating awareness among indigenous student
- Limited funding and security for funding
- Resource management and indigenous staff availability
This competition helped us develop the 3 stage technique: Problem definition, Problem analysis and Problem solving and the SCQ (Situation, Complication and Questions) structure. Further we had an opportunity to practice the Hypothesis tree analysis framework to solve the problem that Tranby - Aboriginal college was facing at the moment. Show less

>Worked on the sourcing activity underpinned by procurement best practices to setup contract (7 years duration) for Clinical Protective Apparel for HealthShare

>Introduced multiple processes in open tender process like industry forums, supplier feedback sessions to actively engage market

>Extracted best value for taxpayer’s money through initiatives like state-wide volume based discounts and consolidating 3 contracts into a single contract to leverage on synergies with… Show more

>Worked on the sourcing activity underpinned by procurement best practices to setup contract (7 years duration) for Clinical Protective Apparel for HealthShare

>Introduced multiple processes in open tender process like industry forums, supplier feedback sessions to actively engage market

>Extracted best value for taxpayer’s money through initiatives like state-wide volume based discounts and consolidating 3 contracts into a single contract to leverage on synergies with common suppliers

>Managed tough and challenging stakeholders from 17 Local Health Districts to influence positive outcomes the led to a successful project

>Built and presented financial model to evaluate the qualitative and quantitative aspects of the tender to executive team led by the CPO of HealthShare

>New contract yielded direct cost savings of 10.4% (~$18 Mn) with potential for further 9.1% (~$34 Mn) savings depending on product selection at LHDs

>Designed Category Management Plan for HealthShare to manage the category, contracts and suppliers through quality data management and supplier engagement

>Received individual and team awards at NSWP staff meetings for my contributions to the project Show less

Worked with Qwilr-an exciting start-up- in analyzing the business verticals and apt marketing channels for the verticals. Qwilr is a cloud based SaaS product that enables businesses to move away from the traditional way of preparing business proposals. It aims to replace the non-evolving tools with beautiful web pages that communicate the business case in a lucid way to customers. My task was to identify the right marketing channels for the company and come up with appropriate marketing… Show more

Worked with Qwilr-an exciting start-up- in analyzing the business verticals and apt marketing channels for the verticals. Qwilr is a cloud based SaaS product that enables businesses to move away from the traditional way of preparing business proposals. It aims to replace the non-evolving tools with beautiful web pages that communicate the business case in a lucid way to customers. My task was to identify the right marketing channels for the company and come up with appropriate marketing channels and strategies to reach out to those verticals. Following the 'Traction' model for marketing, the business verticals were validated and marketing strategies elaborated with right test mechanisms. The conclusion was to focus on Inbound marketing techniques to appeal to the customers. Each business vertical was analyzed for avenues to reach out to the clients and the recommendation was to publish relevant content to drive customers to our website. Show less

With competitors trying to encroach the lower end of the market with predatory pricing, we had to make a move to defend the periphery. Our management has taken a decision to come up with a tool that is 40% cheaper while meeting the quality requirements stipulated by the customers. I have dealt with the design of heat source and rotation scheme for the tool. The solutions delivered for this tool needed to be radically different from the existing tools as it would be very difficult to meet the… Show more

With competitors trying to encroach the lower end of the market with predatory pricing, we had to make a move to defend the periphery. Our management has taken a decision to come up with a tool that is 40% cheaper while meeting the quality requirements stipulated by the customers. I have dealt with the design of heat source and rotation scheme for the tool. The solutions delivered for this tool needed to be radically different from the existing tools as it would be very difficult to meet the cost targets. Also, we wanted to maintain separate tools to avoid cannibalization of the product lines. It required me to think about the problem from a completely fresh perspective, which could be very challenging if the right team was not assembled. While maintaining some members who knew the core process, a new team outside of the traditional Anneal team was formed to develop this tool. Show less

This technology served as a flagship product in a disruptive space defending Applied Material's reputation to innovate and deliver future inflection technologies. Traditional 2-D transistors could no longer be scaled and Moore's law has reached its limits. This tool caters to the un-served market of 3-D transistors which would change the dynamics of industry in the coming 3-5 years.
-->I was assigned the critical laser module design which include packaging the lasers and the complex array… Show more

This technology served as a flagship product in a disruptive space defending Applied Material's reputation to innovate and deliver future inflection technologies. Traditional 2-D transistors could no longer be scaled and Moore's law has reached its limits. This tool caters to the un-served market of 3-D transistors which would change the dynamics of industry in the coming 3-5 years.
-->I was assigned the critical laser module design which include packaging the lasers and the complex array of optics.
-->Leading a team of 3 members, i was responsible from concept level design to the customer shipment of the module
-->Learnt a lot about Opto-Mechanical design for this project and completed the module design in 6 months getting the buy-in from all key stake holders
-->Single point of contact between cross-functional teams like Software, Electrical, Packaging (internally) and Customer Engineers, Suppliers (Externally) to ensure that project was on track
-->Delivered 4 tools to tier-1 customers and won the Team of the Quarter for our contribution Show less