Danielle (Elle) Galipienzo

Danielle (Elle) Galipienzo

Australia
2K followers 500+ connections

About

I am an advertising professional with a passion for purpose-led work. Always looking to acquire new skills, I have worked across a variety of clients such as Pernod Ricard, KPMG, Officeworks, Revlon, LEGO, Princess Cruises, Under Armour, Woolworths and ING Direct, and supported charities such as Gotcha4Life, HeartKids and Batyr.

I have experience in multiple facets of the media planning process including communications planning, client management, pitching, trading and partner relationships. I am passionate about consumer-first planning and creating multi touch-point campaigns. However, my true purpose lies in doing what I do best for people who need it the most.

Activity

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Experience

  • Initiative Graphic

    Initiative

    Australia

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    Australia

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    Sydney, New South Wales, Australia

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    Sydney, Australia

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    Sydney, Australia

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    Sydney, Australia

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    Sydney, Australia

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    Sydney, Australia

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    Sydney, Australia

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    Sydney, Australia

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    Sydney, Australia

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    Sydney, Australia

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    Antibes, Provence-Alpes-Côte d’Azur, France

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    Sydney, Australia

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    Cannes Area, France

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    Mougins, Provence-Alpes-Côte d’Azur, France

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    Valbonne, France

Education

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    Activities and Societies: Dance Team, Choir, Performing Arts

Licenses & Certifications

Publications

  • Facebook Page Content, Does It Really Matter? : consumer's responses to luxury hotel posts with emotional and informational content

    Journal of Travel Tourism & Marketing

    This paper examines clients’ responses to luxury hotel posts with either an informational or an emotional appeal. The luxury hotel industry is selected for its hedonic characteristics and its use of Facebook as a branding tool. An experiment with repeated measurement was conducted involving 45 young adults, clients of luxury hotels, and users of Facebook.

    Other authors

Honors & Awards

  • B&T Women In Media Social Change Maker Finalist

    B&T

    Celebrating those who have dedicated significant time and effort to the community.

  • Women Leading Change ESG Champion 2023

    Campaign Asia-Pacific

    This award recognises the woman who has made a lasting and positive impact on the business, demonstrated commitment to developing environmental, social and governance policies, practises and initiatives.

  • B&T Women In Media Media Planner Buyer Finalist

    B&T

  • B&T 30 Under 30 Grand Prix Winner 2022

    B&T

  • B&T 30 Under 30 Media Planner/Buyer Winner 2022

    B&T

  • B&T 30 Under 30 Shortlist 2021

    B&T

  • B&T 30 Under 30 Shortlist 2020

    B&T

  • B&T 30 Under 30 Shortlist 2019

    B&T

  • Magna Cum Laude Dean's Honor

    Dean, International University of Monaco

    Dean's Honors List

Languages

  • Spanish

    Professional working proficiency

  • Slovak

    Limited working proficiency

  • English

    Native or bilingual proficiency

  • French

    Native or bilingual proficiency

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