Dan Shaw

Notable achievements

★ Honorable mention for Best Leadership in an Experience Transformation at the 2023 Global Sitecore Ultimate Experience Awards. (article - https://bit.ly/3Of2KbP)

★ Presenter at the 2023 Sitecore DX Sydney conference on Re-defining personalisation with first-party data in a cookie-less world. (LinkedIn Post - https://bit.ly/3SfVEFg)

★ 2021 Global Sitecore Ultimate Experience Award Winner: Leading the Way for the 'Phy-gital' Future (press release - https://bit.ly/3DfSYhg)

★ Honorable Mention at the Sitecore 2020 global Experience Awards – (news article https://bit.ly/3UeVHno)

★ Delivered multiple million dollar website and digital projects on budget and to scope.

★ Delivered double-digit year on year visitation growth for the group of 12 UnitingCare Queensland brand websites for over 7 years.

★ Delivered double-digit year on year enquiry growth for the group of 12 UnitingCare Queensland brand websites for over 2 years.


With over seventeen years experience in digital and marketing, I have held multiple roles where I have been responsible for all strategy and execution of large budget multi-channel digital marketing activities. I am passionate about delivering exceptional customer experiences through the use of digital solutions, and I really enjoy being part of a team that delivers growth for a business.

I have lad large multi disciplined teams that have covered areas of search marketing (SEO and SEM), social media, digital content, UX design, web design, web analytics and email marketing. I have delivered and managed projects such as mobile websites, full site redesigns and integrated online marketing campaigns.

The digital marketing industry is a fast-paced, ever-evolving environment, and in order to be ahead of the game, I’m always looking for ways to further my knowledge on industry trends and insights.

My areas of specialisation include: digital marketing strategies (inc digital media planning and social media strategies); team management and mentoring; digital marketing presentations and public speaking; budget and goal setting; search engine marketing; search engine optimisation; google analytics; project management; EDM (electronic direct marketing); and conversion optimisation.

I have extensive experience in: customer acquisition and retention techniques; lead generation techniques; social media campaigns and competitions; Google Analytics; website redesigns and upgrades; and data analysis.