Emma Roborgh - Founder B2B Marketing Leaders Forum
Sydney, New South Wales, Australia
8K followers
500+ connections
About
Upcoming events:
》7th Annual B2B Marketing Leaders Forum ASIA 2024 | 21-22 August 2024 | Singapore
https://b2bmarketingleaders.com.au/singapore
》5th Annual B2B Marketing Leaders Forum Melbourne 2024 | 24 October 2024 | Melbourne
https://b2bmarketingleaders.com.au/melbourne/
》10th Annual B2B Marketing Leaders Forum APAC 2025 | 21-22 May 2025 | Sydney
https://b2bmarketingleaders.com.au/sydney/
After 13 years as a head of marketing within the B2B events and publishing industries in Australia, Europe and the Middle East, I was desperately waiting for someone else to launch a B2B focused marketing conference in Australia. At the time I was struggling to keep up with the many changes in marketing such as digital transformation, content marketing, social media, navigating martech, driving and leading change and much more. I was struggling to keep up as a modern marketer and was feeling my career was getting impacted.
Nine years ago I decided to create my own B2B focused marketing conference, for my own personal learning and career development, and I wanted the focus to be "Where B2B marketers turn their departments into revenue generating machines, secure larger budgets and a firm seat at the leadership table".
Luckily I wasn't the only one desperately wanting this yearly gathering which has today become APAC's largest conference for B2B marketers.
Twitter @emma_roborgh #B2BMktgAPAC
Articles by Emma
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14 sessions not to miss at the B2B Marketing Leaders Forum APAC 2019
14 sessions not to miss at the B2B Marketing Leaders Forum APAC 2019
By Emma Roborgh - Founder B2B Marketing Leaders Forum
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11 B2B CMOs share their 2018 marketing predictions
11 B2B CMOs share their 2018 marketing predictions
By Emma Roborgh - Founder B2B Marketing Leaders Forum
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7 TOP TAKEAWAYS FROM THE 2017 B2B MARKETING LEADERS FORUM APAC
7 TOP TAKEAWAYS FROM THE 2017 B2B MARKETING LEADERS FORUM APAC
By Emma Roborgh - Founder B2B Marketing Leaders Forum
Activity
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🌟 Reflecting on an Inspiring B2B Marketing Leaders Forum in Singapore! 🌟 I had the privilege of attending the B2B Marketing Leaders Forum in…
🌟 Reflecting on an Inspiring B2B Marketing Leaders Forum in Singapore! 🌟 I had the privilege of attending the B2B Marketing Leaders Forum in…
Liked by Emma Roborgh - Founder B2B Marketing Leaders Forum
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Not at the B2B Marketing Leaders Forum | Singapore 21-22 August 2024? Got FOMO? You should..... our session have been jam packed with insights! We're…
Not at the B2B Marketing Leaders Forum | Singapore 21-22 August 2024? Got FOMO? You should..... our session have been jam packed with insights! We're…
Liked by Emma Roborgh - Founder B2B Marketing Leaders Forum
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What a first day! We can't wait to see what day 2 holds
What a first day! We can't wait to see what day 2 holds
Liked by Emma Roborgh - Founder B2B Marketing Leaders Forum
Experience
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Education
Volunteer Experience
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Fundraiser, supporter and swimmer!
Can Too Foundation
Health
Learn to ocean swim and run!
Transforming lives through improving health & wellbeing, supporting the research, prevention, care & control of cancer.
Publications
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Why the C-suite needs to start paying attention to content marketing
Marketing Magazine
See publicationEmma Roborgh quotes Content Marketing Institute co-founder Robert Rose, who points out why content marketing needs to be viewed from top down as a business strategy rather than merely a marketing tactic.
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Epic Split: how Volvo’s marketing team got Van Damme and management on board
Marketing Magazine
See publicationVolvo marketing and communications director Ingela Nordenhav tells Emma Roborgh how she and her team got one of the world’s best-known B2B video content play ideas across the line.
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Five B2B CMOs share their marketing predictions for 2017
Marketing Magazine
See publicationEmma Roborgh asks the CMOs of Cisco, MYOB, Arup, Salesforce and SAI Global what they see happening in B2B marketing this year.
Customer, customer, customer. For 2017, the key marketing challenges all revolve around the customer. From shifting expectations of B2B and B2C marketing, to the need for marketing departments to be aligned to customer, rather than business segments, five of Australia’s top marketers identify the key challenges facing them right now. -
“Sponsorship and Congruity Theory: A Theoretical Framework for Explaining Consumer Attitude and Recall of Event Sponsorship”
Advances in Consumer Research Vol 28, 2001 (USA)
See publicationABSTRACT - Sponsorship as a marketing communication tool has increased remarkably over the past two decades. Drawing from research in social psychology, a conceptual framework which affords a clearer understanding of the appropriate sponsoring of events when objectives are to improve consumer attitudes and increase recall is developed. The framework suggests that companies sponsoring events that provide a moderately inconsistent Afit@ to their company will be viewed more favorably by consumers.
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Join now to viewMore activity by Emma
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We're loving hearing all your feedback from day 1! Day 2 is about to kick off and we have such an amazing line up of speakers to come..... notepads…
We're loving hearing all your feedback from day 1! Day 2 is about to kick off and we have such an amazing line up of speakers to come..... notepads…
Liked by Emma Roborgh - Founder B2B Marketing Leaders Forum
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🚀 Day 2 has begun, and Liz Fendt, Global Group Chief Marketing & Sales Officer at TÜV SÜD kicking it off - sharing her journey from CMO Asia to…
🚀 Day 2 has begun, and Liz Fendt, Global Group Chief Marketing & Sales Officer at TÜV SÜD kicking it off - sharing her journey from CMO Asia to…
Liked by Emma Roborgh - Founder B2B Marketing Leaders Forum
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We loved having you back on stage Joyce Moy! https://lnkd.in/gE4KWQu #b2bmktgapac #b2bmarketing #marketingleadership #marketingleaders
We loved having you back on stage Joyce Moy! https://lnkd.in/gE4KWQu #b2bmktgapac #b2bmarketing #marketingleadership #marketingleaders
Liked by Emma Roborgh - Founder B2B Marketing Leaders Forum
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I had the privilege of attending the B2B Marketing Leaders Forum | Singapore 21-22 August 2024 over the last two days, and I can honestly say it was…
I had the privilege of attending the B2B Marketing Leaders Forum | Singapore 21-22 August 2024 over the last two days, and I can honestly say it was…
Liked by Emma Roborgh - Founder B2B Marketing Leaders Forum
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