About
George is an experienced leader in the Australian market and social research industry, having held leadership positions as both a client and agency researcher. His unique experience delivers a high-level capability to design research that delivers insight to drive strategic and tactical actions and influence behaviour change.
With thirty years' experience George is an active participant in the industry. In 2019 he was elected as the President of AMSRO (now ADIA - Australian Data & Insights Association). George has spoken on research, behaviour change, customer experience and industry-related topics at a number of Australian and international conferences.
As CEO of Enhance Research he leads an enthusiastic team of research professionals focused on understanding human experiences, delivering actionable insights and driving behaviour change for some of Australia’s leading commercial, government and not for profit client organisations.
Articles by George
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Pivot: Highlights from AMSRO Leaders Forum
Pivot: Highlights from AMSRO Leaders Forum
By George Zdanowicz
Activity
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We're in Sydney this week at The Research Society Human Insights Conference and we are ready for a packed schedule of discussions and ideas. We've…
We're in Sydney this week at The Research Society Human Insights Conference and we are ready for a packed schedule of discussions and ideas. We've…
Liked by George Zdanowicz
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Winners are grinners! Big congratulations Richard Frost - thanks for joining the RG Party 🍾🥂 #celebrateWithUsRG #HIC2024 #TheResearchSociety
Winners are grinners! Big congratulations Richard Frost - thanks for joining the RG Party 🍾🥂 #celebrateWithUsRG #HIC2024 #TheResearchSociety
Liked by George Zdanowicz
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I’m going to be more than a little cheeky here and assume the role of spokesperson for the digital community of Brisbane - someone had to do it. To…
I’m going to be more than a little cheeky here and assume the role of spokesperson for the digital community of Brisbane - someone had to do it. To…
Liked by George Zdanowicz
Experience
Education
Publications
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Learning what our target audiences think and do: extending segmentation to all four bases
BMC Public Health
See publicationConclusions: This study investigated young people aged 15–29 in Queensland, Australia to examine group differences drawing from four bases. This study revealed three distinct segments in a sexual health context and highlighted the importance of behavioural variables in segment formation, insight and understanding
Projects
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Agents of Change Summit 2016 (San Diego) - speakerAgents
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See projectPresented a case study on our research with Queensland Health entitled "Factors Determining Condom Use, STI Testing and Pill Misattribution for Queensland Adolescents and Young Adults"
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Confirmit Insights Summit 2019: The Journey to Insight Rock Stardom
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See projectGeorge presented a paper entitled "The Evolution of Research Down Under & A Look Into The Future".
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QLD Evaluation and Social Research Symposium (Brisbane) - speaker
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See projectGeorge presented with Alison Bock from Queensland Health on our research into sexual health with young Queenslanders. "From formative research to functional messages: Consumer insight informing the development of a sexual health campaign"
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Change Conference 2018 (Brisbane) - speaker
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See projectChange 2018 is a 2 day conference presented by Social Marketing @ Griffith. George presented on the "Finding the hook on which to hang a social marketing campaign".
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Agents of Change Summit 2016 (San Diego) - speaker
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See projectPresented a case study on our research with Queensland Health entitled "Here’s Why YOU Should Quit Smoking: Leveraging Insights to Tailor Campaign Messaging and Activation" in the "Building a Foundation for Change with Formative Research" stream
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AMSRS National Conference 2015 (Sydney) - panel discussion
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Panel discussion on sports fan insights "Why you need to listen to your fans"
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AMSRS National Conference 2015 (Sydney) - speaker
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See projectPresented a paper based on our research with Queensland Health entitled "Here’s why you should quit: Levering insights to tailor campaign messaging"
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Insight Innovation Exchange Asia Pacific
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Presented a paper entitled "The Evolution of Research Downunder and a Look Into the Future"
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AMSRS National Conference 2014 (Melbourne) - Conference co-chair
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See projectCo-chaired AMSRS National Conference 2014.
Honors & Awards
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Forsta AIR Awards 2021: Achievement In Insight & Research (MR Professional of the Year)
Forsta
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Confirmit AIR Awards 2020: Achievement In Insight & Research (Project & Innovation) for Enhance Research
Confirmit
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Confirmit AIR Awards 2019: Achievement In Insight & Research (Agency) for Enhance Research
Confirmit
Enhance Research was awarded a Confirmit AIR Award in 2019.
https://www.confirmit.com/Company/News/press-release-mr-2019-air-award-winners-j9a/
Languages
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Russian
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More activity by George
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Lifelong learners are a growing, and increasingly interesting and important part of the education sector. They can be a commercial advantage to…
Lifelong learners are a growing, and increasingly interesting and important part of the education sector. They can be a commercial advantage to…
Liked by George Zdanowicz
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Yesterday's Fashion Panel event at the Thomas Dixon Centre was a very stylish affair. 💃 With live fashion illustrations, flowing champagne and…
Yesterday's Fashion Panel event at the Thomas Dixon Centre was a very stylish affair. 💃 With live fashion illustrations, flowing champagne and…
Liked by George Zdanowicz
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Fiftyfive5, part of Accenture Song was thrilled to host our annual Head of Insights Community event with over 50 clients attending in Melbourne! We…
Fiftyfive5, part of Accenture Song was thrilled to host our annual Head of Insights Community event with over 50 clients attending in Melbourne! We…
Liked by George Zdanowicz
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2024 is the year I committed to living authentically, pursuing my dreams, and embracing new opportunities. 🌟 I'm incredibly proud to continue my…
2024 is the year I committed to living authentically, pursuing my dreams, and embracing new opportunities. 🌟 I'm incredibly proud to continue my…
Liked by George Zdanowicz
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Moxie. Spark. Verve. This is what I like to bring to events. I want to make everyone feel like they are SUPER GLAD they didn't miss out and that…
Moxie. Spark. Verve. This is what I like to bring to events. I want to make everyone feel like they are SUPER GLAD they didn't miss out and that…
Liked by George Zdanowicz
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The below original post (*see edit. ‘Below original post’ is actually now linked in comments as it didn’t share) so thoroughly explains #dsrd, which…
The below original post (*see edit. ‘Below original post’ is actually now linked in comments as it didn’t share) so thoroughly explains #dsrd, which…
Liked by George Zdanowicz
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Brisbane Festival is about to open and yesterday I had the great privilege of speaking about Brisbane’s night of nights with Nine our broadcast…
Brisbane Festival is about to open and yesterday I had the great privilege of speaking about Brisbane’s night of nights with Nine our broadcast…
Liked by George Zdanowicz
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BIG news today. Super exciting to see a significant investment in our media analytics business. Looking forward to welcoming some new colleagues to…
BIG news today. Super exciting to see a significant investment in our media analytics business. Looking forward to welcoming some new colleagues to…
Liked by George Zdanowicz
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Looking forward to chairing this session (alongside Emma Gillingham) at The Research Society’s Human Insights Conference in a couple of days. If…
Looking forward to chairing this session (alongside Emma Gillingham) at The Research Society’s Human Insights Conference in a couple of days. If…
Liked by George Zdanowicz
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The Benevap is a big step forward in the management of landfill leachate and taking the pressure off the sewerage treatment facilities that have…
The Benevap is a big step forward in the management of landfill leachate and taking the pressure off the sewerage treatment facilities that have…
Liked by George Zdanowicz
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Pick of the Crop has expanded into primary schools in Far North Queensland! I’m thrilled to announce Health and Wellbeing Queensland’s whole school…
Pick of the Crop has expanded into primary schools in Far North Queensland! I’m thrilled to announce Health and Wellbeing Queensland’s whole school…
Liked by George Zdanowicz
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On this International Dog Day, another sneak peak at my Human Insights Conference presentation, what could this possibly mean in relation to Data…
On this International Dog Day, another sneak peak at my Human Insights Conference presentation, what could this possibly mean in relation to Data…
Shared by George Zdanowicz
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🕛 ✈ How time flies! In August 2022, Queensland’s first whole-of-government Workforce Strategy was launched, underpinned by the principle that…
🕛 ✈ How time flies! In August 2022, Queensland’s first whole-of-government Workforce Strategy was launched, underpinned by the principle that…
Liked by George Zdanowicz
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It's conference week! 🎉 I'm sat in the office looking longingly at the 3 cases of bubbles we'll be giving away! A bottle every hour on the hour…
It's conference week! 🎉 I'm sat in the office looking longingly at the 3 cases of bubbles we'll be giving away! A bottle every hour on the hour…
Liked by George Zdanowicz
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