“James (Griff!) is a big talent - great concepter, greater designer, great production skills. Incredibly driven and a great collaborator... He makes things happen!”
About
Executive Creative Director in Sydney. Passionate about how brands can best connect with culture to create innovative experiences that people want to get involved in.
Look to push the boundaries in everything I create. If it doesn't innovate, if it doesn't get people talking, it doesn't make the cut. Simple.
I build relationships with clients and truly get under the skin of their business to better understand their problems and how creative thinking and cultural relevance can work hand-in-hand to generate results that deliver on their business objectives whilst connecting with the consumer in meaningful ways.
I like to inspire those around me, constantly pushing to get the best out of a team, and educate those that seek it, breathing new skills and techniques into their repertoire to consistently achieve highly polished, well crafted, innovative and idea driven work.
I have created globally recognised, often awarded work for global clients including adidas, Wrigley’s, Chang Beer, Shell, KFC, American Express & more.
When I'm not obsessing over my work, I share my views on the industry through thought leadership, I talk at industry events including a recent keynote at the Adobe Symposium alongside dance legends The Presets. I also love to get outside and run; both for fun and in events all while juggling dad duties to an ambitious and independent daughter.
Activity
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Grand Effie, Agency of the Year, Marketer of the year, Brand of the Year. Ten shiny pieces of metal to haul back from Singapore in total. So proud…
Grand Effie, Agency of the Year, Marketer of the year, Brand of the Year. Ten shiny pieces of metal to haul back from Singapore in total. So proud…
Liked by James Griffiths
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That was fun! I was on The Today Show this morning, speaking about mental health and how to support others beyond just checking in. It can be…
That was fun! I was on The Today Show this morning, speaking about mental health and how to support others beyond just checking in. It can be…
Liked by James Griffiths
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We are thrilled to share that Yakusan has been announced as a finalist for Experiential Agency of the Year at this year’s B&T Awards. So proud of…
We are thrilled to share that Yakusan has been announced as a finalist for Experiential Agency of the Year at this year’s B&T Awards. So proud of…
Liked by James Griffiths
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Congrats to VANDAL ▼ for their win at the BETTER FUTURE Awards. Their vision to bring to life our (rather crazy) idea for Intel Corporation has…
Congrats to VANDAL ▼ for their win at the BETTER FUTURE Awards. Their vision to bring to life our (rather crazy) idea for Intel Corporation has…
Shared by James Griffiths
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