Hunter Leonard

The Silver & Wise Business Ownership Program was launched in late 2017. It is an 8 module practical development program for mature age business owners wanting to start their own thing in their 40's, 50's and beyond. They will usually be first time business owners and the program teaches the key 'general management' skills they'll need to be successful. These include leadership and strategy, sales, marketing, managing people, managing money, client service, managing quality and public relations.… Show more

The Silver & Wise Business Ownership Program was launched in late 2017. It is an 8 module practical development program for mature age business owners wanting to start their own thing in their 40's, 50's and beyond. They will usually be first time business owners and the program teaches the key 'general management' skills they'll need to be successful. These include leadership and strategy, sales, marketing, managing people, managing money, client service, managing quality and public relations. The program will be available in both a DIY mode(online tools and resources) and a COACHED mode(where the individual is assigned a coach and mentor to help them through the program and get their first business started. Since launch, our methodology has been used to help thousands of aspiring mature business owners around Australia. Show less

Nicole and I were fortunate to be referred to Matt by Cameron McLean - who we had met at Smorgon Steel. Matt has now been a client for over 20 years. And we are very proud of the marketing work we've done on this brand. Melbourne Brick is the leader in its category and with Matt's enthusiasm and our marketing work, we've created and implemented some enormously successful marketing campaigns including the 'More pavers than you can poke a brick at' campaign which won us 2 Victorian and 2 National… Show more

Nicole and I were fortunate to be referred to Matt by Cameron McLean - who we had met at Smorgon Steel. Matt has now been a client for over 20 years. And we are very proud of the marketing work we've done on this brand. Melbourne Brick is the leader in its category and with Matt's enthusiasm and our marketing work, we've created and implemented some enormously successful marketing campaigns including the 'More pavers than you can poke a brick at' campaign which won us 2 Victorian and 2 National AMI awards. Show less

This was an exciting project to introduce strategic marketing skills to the entire AR group at Resilium and Resilium Insurance Broking. With over 200 CAR's, we're working with Principals and Business Owners to help them develop strategies that work for each individual business. Includes a whole array of materials, processes, tools and support from DIY to DIFM programs.

In 2015 we developed a small to medium enterprise version of the RAPID Marketing Centre. This subscription only service will be available as a DIY tool for businesses who can't afford to have a marketing consultant or staff member trained in marketing. In addition, if the business owner wishes, they can purchase one of two mentoring packages which give them access to a qualified marketing coach to help them with their marketing planning. The concept is they access all the tools to plan… Show more

In 2015 we developed a small to medium enterprise version of the RAPID Marketing Centre. This subscription only service will be available as a DIY tool for businesses who can't afford to have a marketing consultant or staff member trained in marketing. In addition, if the business owner wishes, they can purchase one of two mentoring packages which give them access to a qualified marketing coach to help them with their marketing planning. The concept is they access all the tools to plan, implement and measure their own strategic marketing plan online, and then if required get a coach to review or assist them if they run into barriers or challenges in any part of the strategic planning process. In addition, subscribers will get access to our preferred supplier network for any implementation of marketing projects once their plan is complete. This is part of our strategy to make high quality marketing strategy accessible to any business owner - small or large. Show less

We developed a new product/service for several clients. This began with an audit of the existing marketing department, an assessment of the key gaps and then the development of comprehensive marketing templates, tools and tips based on our RAPID Marketing Model. It includes checklists on running research projects, mentoring on key analytical tools, checklists on running marketing programs and reviews of metrics. This became a complete online system to support the management of effective… Show more

We developed a new product/service for several clients. This began with an audit of the existing marketing department, an assessment of the key gaps and then the development of comprehensive marketing templates, tools and tips based on our RAPID Marketing Model. It includes checklists on running research projects, mentoring on key analytical tools, checklists on running marketing programs and reviews of metrics. This became a complete online system to support the management of effective marketing departments and teams. Show less

I've was very fortunate in 2015 and 2016 to be a mentor and leader to the marketing department of bioRevive. Owned by Will Crothers, bioRevive has a range of own brands and agency lines in the natural health space. I helped launch the company in 2002, and enjoyed being connected back up with the company. bioRevive is entering an exciting phase with many opportunities for growth and I've helped bring in a new marketing manager and brand managers as well as setting up systems, manuals and… Show more

I've was very fortunate in 2015 and 2016 to be a mentor and leader to the marketing department of bioRevive. Owned by Will Crothers, bioRevive has a range of own brands and agency lines in the natural health space. I helped launch the company in 2002, and enjoyed being connected back up with the company. bioRevive is entering an exciting phase with many opportunities for growth and I've helped bring in a new marketing manager and brand managers as well as setting up systems, manuals and strategic models for the business to use in the future. Show less

We've worked on the strategic marketing for ALTUS for a few years now, and it is an awesome brand to work on. Starting with customer surveys and market assessments, we've worked on a number of projects to assist in the outbound communication for this brand. The founder, David Lundberg is an inspiring client who is constantly seeking to challenge himself and the business to grow and to deliver an ethical and customer focussed service. ALTUS is a market leading business that is truly unique… Show more

We've worked on the strategic marketing for ALTUS for a few years now, and it is an awesome brand to work on. Starting with customer surveys and market assessments, we've worked on a number of projects to assist in the outbound communication for this brand. The founder, David Lundberg is an inspiring client who is constantly seeking to challenge himself and the business to grow and to deliver an ethical and customer focussed service. ALTUS is a market leading business that is truly unique compared to the competition. Show less

We were referred to IAA by a friend who worked there as a regional manager. We were fortunate to work on some exciting marketing plans over a 5 year period with IAA. Including developing our first RAPID MARKETING CENTRE - a DIY tool for local and small business marketing. IAA was an awesome client who valued the marketing process as part of their business and we were proud to work for them on their strategic marketing.

Over several years we developed a strong service in our outbound lead generation. We were originally asked by Bluescope Steel to do some telemarketing and calls in 2010 and it started with 1 person. The lead generation centre morphed into a 12 booth outbound call team doing lead generation for Bluescope, IAA and a range of other clients. We built the capacity to deliver more than 1500 hours a month of calls for clients and we ran over 100 successful campaigns both small and large. Some… Show more

Over several years we developed a strong service in our outbound lead generation. We were originally asked by Bluescope Steel to do some telemarketing and calls in 2010 and it started with 1 person. The lead generation centre morphed into a 12 booth outbound call team doing lead generation for Bluescope, IAA and a range of other clients. We built the capacity to deliver more than 1500 hours a month of calls for clients and we ran over 100 successful campaigns both small and large. Some generating ROI of up to $22:1. Show less

This was our first client for Blue Frog Marketing. Awesome opportunity to work on a brand that had been in the Australian Market since the late 1800's. We created a brand new strategic plan that saw growth of over $9m in fencing sales in the first 12 months, winning a national award for marketing excellence along the way. Also during this collaborated with Tim Curtis - a genius advertiser who created the 'Better farms Start with Cyclone' ad campaign that contributed to the success of our… Show more

This was our first client for Blue Frog Marketing. Awesome opportunity to work on a brand that had been in the Australian Market since the late 1800's. We created a brand new strategic plan that saw growth of over $9m in fencing sales in the first 12 months, winning a national award for marketing excellence along the way. Also during this collaborated with Tim Curtis - a genius advertiser who created the 'Better farms Start with Cyclone' ad campaign that contributed to the success of our strategic marketing program. Working with Paul Taylor on this program was a dream start to running my own consultancy. Show less

We produced two stop motion videos with Luke Ayers - these promoted our lead generation services and were a lot of fun to conceive and produce. I think they really communicated the benefits of lead generation whilst having some fun at the same time.

Whilst working on the marketing at Smorgon Steel, I was very fortunate to meet with and work together with Lige Donald - the new GM - for several years. I worked on certain aspects of the Great Scrap Roundup from my role in the rural team. The program was created by Lige and it was an honour to play a small part in some of the programs associated with it. The program ended up resulting in more than $1m in donations to the CFA and it was a remarkably successful program in returning old steel to… Show more

Whilst working on the marketing at Smorgon Steel, I was very fortunate to meet with and work together with Lige Donald - the new GM - for several years. I worked on certain aspects of the Great Scrap Roundup from my role in the rural team. The program was created by Lige and it was an honour to play a small part in some of the programs associated with it. The program ended up resulting in more than $1m in donations to the CFA and it was a remarkably successful program in returning old steel to the mill for recycling as well. Show less

After having run Blue Frog for about 6 months on my own, we had enough business for Nicole to join full time and one of our first projects we worked on together was taking over and then managing the Smith & Nephew woundcare business from a friend who was closing his consultancy. We worked on various products in this category for a couple of years - mostly in the pharmacy channel. It was our first professional pharmaceutical client after starting the business and it was a great experience in… Show more

After having run Blue Frog for about 6 months on my own, we had enough business for Nicole to join full time and one of our first projects we worked on together was taking over and then managing the Smith & Nephew woundcare business from a friend who was closing his consultancy. We worked on various products in this category for a couple of years - mostly in the pharmacy channel. It was our first professional pharmaceutical client after starting the business and it was a great experience in marketing communications - We created a fantastic wound care flip chart for them at the time which was loved by pharmacy as it contained descriptions of every product and a real 3d sample on each page. Show less

Our second big client was Biorevive - a business owned by Will Crothers. I was engaged to research the potential markets for a new amino acid Hangover Preventative. Eventually chose pharmacy as the right channel for launch and then worked with Stuart Berrybrown - one of the best salespeople in the industry to take ALCODOL to the 3rd largest natural product launched in pharmacy that year. Also helped launch ORUL - an amino acid for mouth ulcers, but it will be the launch of ALCODOL and the fun… Show more

Our second big client was Biorevive - a business owned by Will Crothers. I was engaged to research the potential markets for a new amino acid Hangover Preventative. Eventually chose pharmacy as the right channel for launch and then worked with Stuart Berrybrown - one of the best salespeople in the industry to take ALCODOL to the 3rd largest natural product launched in pharmacy that year. Also helped launch ORUL - an amino acid for mouth ulcers, but it will be the launch of ALCODOL and the fun around sponsoring the world's longest lunch, getting national news airtime and establishing a strong sales and marketing team that I will remember most from this project Show less