About
🏆 Award-Winning Marketing Leader
🌏 Global Experience in Media & Entertainment
🎨 Passionate about creativity and strategy that is driven by data
An accomplished marketer with experience leading strategy and marketing teams to drive tangible growth across some of the biggest global and local brands; The Walt Disney Company, Amazon Prime Video and Paramount (previously ViacomCBS).
With a passion for media and entertainment, I've had the privilege of spearheading groundbreaking campaigns that have not only garnered industry recognition but also achieved tangible business results across brand, acquisition and retention with consumers.
My journey in marketing has been marked by a relentless pursuit of excellence and innovation. As a firm believer in the power of creativity fueled by data-driven insights, I've consistently pushed the boundaries to deliver impactful strategies with a customer-obsessed lens.
Activity
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It has been an unforgettable experience working on the new season of the Rings of Power. Together with #Dreamteam Jenalyn Perez Sherline Parohinog…
It has been an unforgettable experience working on the new season of the Rings of Power. Together with #Dreamteam Jenalyn Perez Sherline Parohinog…
Liked by Hwei Loke
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Same Day delivery with Amazon Prime launched today in Sydney - can’t beat it.
Same Day delivery with Amazon Prime launched today in Sydney - can’t beat it.
Liked by Hwei Loke
Experience
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Education
Honors & Awards
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Bronze PromaxBDA ANZ Award for Outstanding Social Media Campaign 2013 (World Movies Secret Cinema)
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Gold Promax BDA Global Award for Children's Multi Media Campaign (Star Wars Rebels S2 Launch) 2016
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Gold Promax BDA Global Award for Consumer Tie-In/ Brand Intergrated Campaign using Multiple Media (STUDIO – Mini Paceman)
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Gold PromaxBDA ANZ Award for Outstanding Print Ad 2011 (Camp Orange)
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Gold PromaxBDA ANZ Award for Stunt Promotion using Multiple Media 2014 (World Movies Secret Cinema)
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Gold PromaxBDA Global Award for General Image Campaign (Create STUDIO)
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Judge - 2014 Promax South Africa Awards
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More activity by Hwei
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Simple treats in the office can never be underestimated. Connection & a giggle. Welcome to the INI-tea club on Tuesdays at 2pm. No one was a fan of…
Simple treats in the office can never be underestimated. Connection & a giggle. Welcome to the INI-tea club on Tuesdays at 2pm. No one was a fan of…
Liked by Hwei Loke
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Watching the closing ceremony made me reflect on an incredible Olympics for Australian sport, our women athletes and of course the incredible…
Watching the closing ceremony made me reflect on an incredible Olympics for Australian sport, our women athletes and of course the incredible…
Liked by Hwei Loke
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I know you know this already... advertising works. I'm surprised to learn that 32% of #SMB's aren't advertising at all and my wish (and mission) is…
I know you know this already... advertising works. I'm surprised to learn that 32% of #SMB's aren't advertising at all and my wish (and mission) is…
Liked by Hwei Loke
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Today we’re proud to launch our AR experience to launch LEGO DreamZzz season 2 on Prime Video. LEGO DreamZzz Nightmare Creature…
Today we’re proud to launch our AR experience to launch LEGO DreamZzz season 2 on Prime Video. LEGO DreamZzz Nightmare Creature…
Liked by Hwei Loke
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The Women In Media Australia conference was a star-studded event and I spent the day hearing from the best in the business and left feeling inspired
The Women In Media Australia conference was a star-studded event and I spent the day hearing from the best in the business and left feeling inspired
Liked by Hwei Loke
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Four-part docuseries The Tragically Hip: No Dress Rehearsal announces premiere at TIFF ahead of launch on Prime Video.
Four-part docuseries The Tragically Hip: No Dress Rehearsal announces premiere at TIFF ahead of launch on Prime Video.
Liked by Hwei Loke
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If you’re excited to see the much talked about Tom Cruise stunt at the closing ceremonies of the Paris Olympics, you are not alone. I’m looking…
If you’re excited to see the much talked about Tom Cruise stunt at the closing ceremonies of the Paris Olympics, you are not alone. I’m looking…
Liked by Hwei Loke
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Gabby's Dollhouse S10 is now on Netflix and we're the #1 Kids TV Show on Netflix in Australia, New Zealand and Singapore! So much local activity is…
Gabby's Dollhouse S10 is now on Netflix and we're the #1 Kids TV Show on Netflix in Australia, New Zealand and Singapore! So much local activity is…
Liked by Hwei Loke
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