“Karen is an innovative and progressive researcher and one of the best in the marketing arena. From her recent work on video to her work on Facebook, Karen has brought a fresh and knowledgeable perspective that has changed the way these important initiatives were viewed and ultimately implemented. Karen's leading-edge thinking cannot be recommended highly enough.”
About
I am super passionate about driving positive change in a broken media ecosystem. We are an attention technology business, who care about the industry. Our deep tech can answer the big questions on human attention, and delivers attention data to planning systems around the world.
Noted in Wall Street Journal, Forbes, Fox Business, Bloomberg Business, AdAge, Mashable, The Drum UK, Financial Review, The Telegraph UK, CNBC (and others).
Winner, 2022 Game Changing Ad Tech of the Year (The Drum)
Finalist, 2022 Mediatel Global Media Leader of the Year Award 'Technology and New Media'
Finalist, 2021 Mediatel Global Media Leader of the Year Award 'Technology and New Media'
Activity
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This break down of the impact of 3rd party cookie deprecation on different parts of the marketing ecosystem, is why the CMA should continue to hold…
This break down of the impact of 3rd party cookie deprecation on different parts of the marketing ecosystem, is why the CMA should continue to hold…
Liked by Karen Nelson-Field PhD
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Advertising: Who Cares? Altogether Now An amazing initiative of Brian Jacobs and Nick Manning designed to improve the ad industry and the path it is…
Advertising: Who Cares? Altogether Now An amazing initiative of Brian Jacobs and Nick Manning designed to improve the ad industry and the path it is…
Shared by Karen Nelson-Field PhD
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Do you have a #CFO you want to convince for more money to execute your bold ideas? We asked James Hurman for his advice on how he would do it…
Do you have a #CFO you want to convince for more money to execute your bold ideas? We asked James Hurman for his advice on how he would do it…
Liked by Karen Nelson-Field PhD
Experience
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Education
Honors & Awards
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Finalist, 2021 Media Leader of the Year. Category - New Media and Technology
Mediatel
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Winner, 2014 NewsCorp 'Women in Innovation' Award
Women in Innovation and Technology SA (WITSA)
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Winner, 2014 SA Telstra Business Women's Awards for Business Innovation
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Winner, 2015 NewsCorp 'Women in Innovation' Award (Engineering)
Women in Innovation and Technology SA
Recommendations received
2 people have recommended Karen
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Loved this one. Awesome stage partner Les Binet . Good questions Justin Lebbon .
Loved this one. Awesome stage partner Les Binet . Good questions Justin Lebbon .
Shared by Karen Nelson-Field PhD
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At Snap, Evan would say "don't ride the highs too high or the lows too low." Best advice for a Founder I've ever heard. 🎢
At Snap, Evan would say "don't ride the highs too high or the lows too low." Best advice for a Founder I've ever heard. 🎢
Liked by Karen Nelson-Field PhD
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