About
I help business owners, founders and entrepreneurs ignite brand & business growth by aligning their Unique Value Proposition with the motivations of their ideal customers.
This includes clarifying, simplifying and bringing their vision, purpose and competitive edge to life in their offer, brand positioning, message promise and customer experience in a compelling and memorable manner.
Having a 1-Pager umbrella Customer Strategy Blueprint ensures your offer and marketing tell the same story across all the executional elements.
This is the key to building meaningful customer connections, having greater impact, memorability and persuasion power. Ultimately enabling you to convert more sales with ease and joy.
I also offer one-off co-creation sessions to clients including a Marketing Strategy & Market Research soundboard session, an Effective Messaging that Connects session and a Rediscover your Superpower session.
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BIG BUSINESS & BRAND OFFER
I continue to work with large companies and brands, helping them gain rich insights into their target groups and identify deep insights, human-centered strategies and new growth opportunities.
My offer includes start-to-finish 'qualitative in-depth research, strategic insights and recommendations.
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I have 25 years experience as a Customer Strategist & Market Researcher, working internationally as Insight Specialist and Strategist in Advertising, Branding & Innovation and Market Research.
I have extensive experience across a wide range of sectors incl. business-to-consumer and business-to-business, both internationally and in Australia.
Specialities include:
- Business vision, purpose and mission.
- Market opportunity scoping.
- Motivational Target Market Mapping & Strategy.
- Unique Value Proposition development.
- Product and service innovation.
- Brand positioning, identity and personality.
- Customer decision journey mapping.
- Customer experience optimisation..
- Communication strategy, message promise and creative brief development.
Website: www.sparkit-insights.com
Articles by Kristine
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Experience
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KRISTINE BELL CUSTOMER STRATEGY (& SPARKIT)
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Education
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Danish
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