Kristine Bell

You got yo do the work and build up enough experience across different markets, industries and brands so you can use this knowledge to create powerful brand strategies for other smaller and newer brands

The most important thing is to become a master at in depth qualitative market research, behavioural science and brand strategy. Working with big successful brands on high end strategy projects is the best way to get hands on experience as these brands will show you what goes into proper brand strategy work. Once you have this experience you can apply your skill set and key learnings to small business brands.

Having an understanding of - valuable brand frameworks - relevant and significant experience from working in recognised agencies and consulting with great brands … - and having a lot of hands-on experience doing in-depth research with consumers and applying these insights strategically to brand strategy projects - along with being a natural top down strategic conceptual thinker are the key ingredients to becoming fantastic at brand strategy. These days there are sadly a lot of website and graphic designers with very little experience who claim to be brand strategists and who offer brand strategy but in most cases do not have the experience or ability to create genuinely effective and profitable brand strategies for their clients.

Start by developing your strategy for your future career. What type of companies and people do you wish to attract and connect with via social platforms? Work out your personal unique value proposition. What makes you stand out? What’s your proof points? You also want to create a unique, genuine and original personal brand strategy If you are unsure, I recommend getting professional help. It can save you time, money and frustration trying to get your message right. Then it’s time to put yourself on the appropriate platforms where your can find your ideal audience.

After a layoff, even you are relieved, it’s important to first acknowledge the experience and our feelings on it. If you are upset and confused, allow yourself time to feel through it and practise self care. When you are ready take time yourself reflect on the benefits of your new situation. How can this experience help you move forward towards something that is more aligned to you and what you would enjoy doing in life and work? Spend time in nature to meditate on your vision, your why, passion, and desired outcomes. What calls to your heart? How can you bring in new opportunities that brings you closer to what you would love to do and be in life and your career?

Miro is a great tool for virtual co-creation in real time. It’s a great tool to use to capture insights into our ideal customer and avatar. You get have a rich open ended live analysis session and build on each other’s insights.