Lachlann Macdonald

Lachlann Macdonald

Sydney, New South Wales, Australia
31K followers 500+ connections

About

With over two decades of experience in the high-stakes realm of luxury sales, marketing, and business development, I have honed a keen acumen for fostering robust business growth and surpassing revenue benchmarks. My expertise spans luxury retail, high-end automotive, publishing, PR, and media industries.

At the core of my professional ethos is cultivating meaningful, enduring client relationships that transcend conventional transactional dynamics. I excel in uncovering mutually beneficial business opportunities that yield tangible rewards for both established and prospective clients. This success is rooted in my ability to tap into an exclusive, actively engaged network, ensuring that each interaction meets and exceeds expectations by providing bespoke experiences and strategic business solutions.

A strategist at heart, my passion for this field is matched only by my comprehensive operational insight and hands-on approach to client relationship management. My leadership is characterized by strong interpersonal skills, clear communication, and a profound understanding of the intricate interplay between sales, marketing, PR, events, and business development.

My distinctive skill set is geared towards identifying and capitalizing on genuine business opportunities that serve the interests of both direct and conquest clients. This approach has been instrumental in achieving sustained business expansion and revenue growth on a local and international scale.

Through leveraging my expansive global business network, I ensure that clients are afforded a unique and memorable experience, culminating in effective solutions and successful business outcomes. My career has been enriched by collaborations with some of the most illustrious brands and thought leaders in the industry.

My journey through this prestigious sector has allowed me to refine my craft in close quarters with iconic luxury brands and trailblazers, fostering long-term partnerships and friendships that have left an indelible mark on the global luxury landscape.

Navigating senior management roles with ease, I remain committed to conducting business with unwavering honesty, integrity, and a diligent work ethic, ready to rise to any challenge.

Reflecting on the wise words of Warren Buffett, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” I invite you to connect and explore how we can create lasting business legacies together.

Let’s connect !!!!!

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Activity

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Experience

  • Boulevard Graphic

    Boulevard

    Sydney, New South Wales, Australia

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    Sydney, New South Wales, Australia

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    Sydney, Australia

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    Level 2, 350 George Street, Sydney NSW, 2000

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    Sydney, New South Wales, Australia

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    Sydney NSW

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    Waterloo Sydney

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    Maidens Road Turnberry KA26 9LT, United Kingdom

Education

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Licenses & Certifications

Projects

  • Private Client Event - Lamborghini x Azimut Yachts

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    Private clients were treated to a lavish harbour cruise experience in Sydney. While aboard the 60-foot Azimut Flybridge, they savoured a sumptuous Italian-inspired afternoon menu. The Azimut Flybridge Collection is a triumph of mega-yacht sophistication, with its luxe sportboat profile and expansive flydecks. Among the other highlights of the afternoon, guests took in the latest Lamborghini Huracán Tecnica up close. Heralded for its superb driving pleasure, the supercar celebrated its 60th…

    Private clients were treated to a lavish harbour cruise experience in Sydney. While aboard the 60-foot Azimut Flybridge, they savoured a sumptuous Italian-inspired afternoon menu. The Azimut Flybridge Collection is a triumph of mega-yacht sophistication, with its luxe sportboat profile and expansive flydecks. Among the other highlights of the afternoon, guests took in the latest Lamborghini Huracán Tecnica up close. Heralded for its superb driving pleasure, the supercar celebrated its 60th anniversary earlier this year.

  • Private Client Event: Dictador Rum x Jacob & Co

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    A luxuriously curated and exclusive lunch was hosted at the Rockpool Bar & Grill private dining
    room in Sydney recently. Enjoying a showcase of the finest spirits courtesy of the Colombian Dictador
    Rum Masterclass, guests were also afforded a look into Jacob & Co.’s ultra-rare collection, most notably
    its new Opera Godfather Musical Watch line flown out of the Geneva headquarters. The watch, which
    blends the world of ultra-high-end horology and the complexity of a mechanical…

    A luxuriously curated and exclusive lunch was hosted at the Rockpool Bar & Grill private dining
    room in Sydney recently. Enjoying a showcase of the finest spirits courtesy of the Colombian Dictador
    Rum Masterclass, guests were also afforded a look into Jacob & Co.’s ultra-rare collection, most notably
    its new Opera Godfather Musical Watch line flown out of the Geneva headquarters. The watch, which
    blends the world of ultra-high-end horology and the complexity of a mechanical musical box is limited
    to only 28 pieces offered in the global market

  • Boulevard Private Event - Ralph Lauren New Collection Shopping Experience

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    Boulevard private clients were treated to a closed-door shopping experience with Ralph Lauren at the fashion house’s new Sydney boutique on Pitt Street. Enjoying servings of French Champagne, curated canapes, and caviar tasting, guests discovered the latest fall pieces from the Ralph Lauren collection and the exclusive Purple Label, including fine jewellery and watches.
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    Highlights of the collection include Lauren’s Kent corduroy suit jacket (below right), RalphLauren’s business…

    Boulevard private clients were treated to a closed-door shopping experience with Ralph Lauren at the fashion house’s new Sydney boutique on Pitt Street. Enjoying servings of French Champagne, curated canapes, and caviar tasting, guests discovered the latest fall pieces from the Ralph Lauren collection and the exclusive Purple Label, including fine jewellery and watches.
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    Highlights of the collection include Lauren’s Kent corduroy suit jacket (below right), RalphLauren’s business case-smooth leather, Welington calfskin-trim canvas duffel, and Welington canvas& calfskin backpack (opposite,upper left).

  • Boulevard Private Event - Private Property Viewing The Grande Pyrmont Bay Estate

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    The Grande Pyrmont Bay Estateby TWT – provided an incomparably elegant setting for Boulevard’s latest property viewing event. More than 100+ private clients indulged in brand experiences arranged across each floor of the
    property, starting with the brand new launch of the plug-in hybrid XM by BMW in the dedicated
    lock-up basement garage.

    Up on the top floor, views of the city lights and harbour bridge set the scene for a spot of pampering by LaPrairie. Descending via the private…

    The Grande Pyrmont Bay Estateby TWT – provided an incomparably elegant setting for Boulevard’s latest property viewing event. More than 100+ private clients indulged in brand experiences arranged across each floor of the
    property, starting with the brand new launch of the plug-in hybrid XM by BMW in the dedicated
    lock-up basement garage.

    Up on the top floor, views of the city lights and harbour bridge set the scene for a spot of pampering by LaPrairie. Descending via the private lift or statement spiral staircase through the bedroom levels, guests discovered showcases of standout luxury watches by Jacob & Co. and high-jewellery diamond pieces by Hardy Brothers. In the media room, the just-launched Leica TV offered a tantalising glimpse of its revolution-ary home cinema experience.

    Two floors were given over to drinks and dining, with tastings of champagne by Bollinger and wines by Levantine Hill in the ground-floor bar, washing down gourmet bites form the buffet laid out across the spectacular entertainers’ kitchen and formal dining.

  • Hublot Boutique Private Client Event | Boulevard Luxury

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    The Sydney Hublot Boutique, played host to an evening of exceptional limited- edition timepieces washed down by rare single-malt whisky from Sullivans Cove. Boulevard’s private clients were treated to an intimate closed-door experience of some of the most extraordinary pieces in the Hublot range, showcasing the Maison's expertise across innovative materials and dazzling complications to the wholesale re-imagining of the wristwatch.

    Alongside the timepieces, guests partook in a tasting…

    The Sydney Hublot Boutique, played host to an evening of exceptional limited- edition timepieces washed down by rare single-malt whisky from Sullivans Cove. Boulevard’s private clients were treated to an intimate closed-door experience of some of the most extraordinary pieces in the Hublot range, showcasing the Maison's expertise across innovative materials and dazzling complications to the wholesale re-imagining of the wristwatch.

    Alongside the timepieces, guests partook in a tasting of curated single-cask whiskies by Tasmanian
    distillery Sullivans Cove.

  • Private Client Experience: La Prairie x The Cobalt House

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  • SYDNEY INTERNATIONAL BOAT SHOW - Ferretti Group - Ray White Marine

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    We partnered with Ray White Marine on their exclusive VIP night as part of theSydney International Boat Show. Flanked by Pershing and FerrettiYachts, not to mention a Rolls-Royce Phantom, the evening represented the culmination of a week full of yacht tours and harbour jaunts.

  • Boulevard Private Client Event - The Revy by Aqualand

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    Boulevard’s private client viewing event saw 100+ private clients join us at this extraordinary penthouse at The Revy by Aqualand, mixing glamorous brand experiences and extravagant tastings with unparalleled Harbour Bridge views.

  • Private Event - Norfolk Penthouses in Kurraba Point Sydney

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    Boulevard’s private client viewing event at Norfolk Penthouses in Kurraba Point saw 150 private clients experience the residences’ stunning interiors, sublime Harbour Bridge views, and glamorous waterfront entertaining.

  • Boulevard Australian Launch - Private Home - Villa Aqua, Mosman

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    Boulevard Luxury Homes launches in Australia – at a stunning waterfront residence in Mosman, Sydney. Our partners for the collaboration made it a one-of-a-kind experience for our private clients.

    Bang & Olufsen -Commonwealth Private -La Prairie- Maserati Roger Dubuis- Torbreck Vintners

  • The Ceo Magazine hosted clients and covered - Sir Anthony Ritossa's 15th Global Family Office Investment Summit, Monaco

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    Elite Global Family Offices and Private Investors convened in Monaco at H.E. Sir Anthony Ritossa's 15th Global Family Office Investment Summit for Thought Leadership Exchanges on Legacy and Impact Investing.

  • Inside The CEO Magazine’s exclusive Parlour X shopping soiree

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    Housed within the historic St Johns Church on Paddington’s iconic Oxford Street, Parlour X exudes elegance and class. The intimate evening soiree saw around 40 female executives from The CEO Magazine’s private network assemble at the multi-brand luxury fashion boutique for an exclusive shopping and styling experience

  • 2019 Executive of the Year Awards - Highlights

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    The CEO Magazine’s Executive of the Year Awards are a prestigious event on the corporate calendar, recognising the individual achievements of Australia’s leading executives. The evening celebrates the exceptional contributions made by CEOs and senior management, highlighting their achievements over the past 12 months in their given organisations.

  • The Ceo Magazine Private Event World’s most inspiring thought leaders gather for the exclusive London gala dinner

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    Under the High Patronage of His Highness the late Sheikh Sultan Al Qasimi; the Office of His Highness Sheikh Sultan Bin Abdullah Bin Sultan Al Qasimi hosted a year-end private gala dinner honouring the great leaders of today as well as celebrating a great year of friendship.

  • Private Client Hawkesbury River drive experience with Trivett

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    Each behind the wheel of a vehicle from Trivett’s Bespoke and Prestige range, special guests embarked on a leisurely drive along the stunning Hawkesbury River to arrive at STIX Farm for an exceptional dining experience.

  • Private Client - Bentley overnight drive experience to the Southern Highlands

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    Inside the Bentley overnight drive experience with Montblanc to one of Australia’s most stylish properties, Milton Park Country House Hotel & Spa, where drops of The Dalmore and a delectable three-course meal awaited.

  • The CEO Magazine’s Private Clients view of Vivid Sydney onboard ONEWORLD

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    The CEO Magazine's private clients were joined by Maserati, Bulgari and more onboard superyacht ONEWORLD for Vivid Sydney 2019.

  • The ultimate ladies’ day drive day with Aston Martin, coastal roads and fine food: The ultimate ladies’ drive day

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    When you have seven of the finest supercars by Aston Martin, sprawling sea views and delectable courses at Ormeggio, you know you’re in for an indulgent drive day. Coming across a quaint seaside carpark filled with seven impeccable British luxury cars may be a rare and slightly intimidating sight, but for friends of The CEO Magazine and Aston Martin, it was the starting vision of an adrenaline-infused day. A handful of women got behind the wheels of the Aston Martins, taking the sleek beasts…

    When you have seven of the finest supercars by Aston Martin, sprawling sea views and delectable courses at Ormeggio, you know you’re in for an indulgent drive day. Coming across a quaint seaside carpark filled with seven impeccable British luxury cars may be a rare and slightly intimidating sight, but for friends of The CEO Magazine and Aston Martin, it was the starting vision of an adrenaline-infused day. A handful of women got behind the wheels of the Aston Martins, taking the sleek beasts for a spin along Sydney’s picturesque Northern Beaches.

  • The Australian Launch of the Rolls Royce Dawn on Sydney Harbour

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    It's a new "Dawn", it's a new day. As dawn struck, on Sydney Harbour, the "sexiest Rolls Royce ever built" was launched gracing Australia's largest superyacht available for charter, Tango.

Honors & Awards

  • Rolls-Royce Motor Cars Sydney Global Luxury Marketing Award

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    Rolls-Royce Motor Cars Sydney, operated by Trivett Bespoke, take out ‘Cool, Modern, Luxury Activity Award’ at World Dealer Conference. We Beat 129 Rolls-Royce dealers for the title and was recognised for the November 2015 launch of Rolls-Royce Dawn in Sydney. Throughout the event we achieved a sales result of 16 Units Sold

  • Assistant Sales Manager - Mccarroll's Alfa Romeo

    McCarolls Automotive Group

    Highest Gross Profit & Unit Sales Person for 2004,2005,2006,2007 and 2008 - Mccarrolls -Mccarrolls Alfa Romeo

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