About
Career summary:
Marketing management across centre, regional and national roles with experience spanning more than two decades in retail, commercial, fashion and tourism marketing and property management,
Strategic brand management having led brand strategies for the evolution of Centro Properties to its rebranding as Federation Centres and then Vicinity Centres.
Retail brand experience for leading brands including Billabong in Australia and Marks & Spencer in the UK.
Stakeholder management with proven relationships across leasing and development, multi-centre developments and events.
Leadership of diverse teams of professionals across all disciplines of brand, marketing, communications and customer experience: B2B and B2C marketing, segmentation, social media and content, retail communications, stakeholder engagement, customer experience, innovation, brand programs, event management, destination marketing.
Strong relationships with business leaders, community groups, local government, and industry.
Key skills:
Senior Leadership
Highly regarded for building strong teams and attracting/developing talent.
Experience in development and execution of national, regional and local marketing strategies for global and ASX Top 50 companies.
Marketing strategy development and implementation.
Strong financial management
Confidence to advise high-profile, strong-willed stakeholders at all levels and deal comfortably with senior business executives, retail clientele and public figures.
Ability to manage all facets of marketing, including brand development and implementation, stakeholder engagement, facilities management, project management, event planning, social media, online and employee communications.
Experience in fundraising and partnerships.
Local and international market experience.
Activity
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'Piece by piece Alzheimer's takes away the memory' 💡Alzheimer's Research
'Piece by piece Alzheimer's takes away the memory' 💡Alzheimer's Research
Liked by Lisa Vacirca
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They say brand design is like a window into the soul of a business. Not long ago Baby Bunting changed its overall brand design (not just the logo)…
They say brand design is like a window into the soul of a business. Not long ago Baby Bunting changed its overall brand design (not just the logo)…
Liked by Lisa Vacirca
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View my verified achievement from Property Council of Australia.
View my verified achievement from Property Council of Australia.
Liked by Lisa Vacirca
Experience
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Education
More activity by Lisa
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Sneak peek of Merrifield City mixed-use building nearing completion...
Sneak peek of Merrifield City mixed-use building nearing completion...
Liked by Lisa Vacirca
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Berating "corporate landlords" resonates with people, no doubt. But if we want to build more, consider: To build a 250-unit apartment community, it…
Berating "corporate landlords" resonates with people, no doubt. But if we want to build more, consider: To build a 250-unit apartment community, it…
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Construction site facades have become the perfect canvas for creativity 🎨 These incredible pieces by Carlos Almenar Díaz and Andrew Clapham have…
Construction site facades have become the perfect canvas for creativity 🎨 These incredible pieces by Carlos Almenar Díaz and Andrew Clapham have…
Liked by Lisa Vacirca
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TBT this inspired set of pasta box designs 💡 Greenomic Delikatessen | Nikita Konkin
TBT this inspired set of pasta box designs 💡 Greenomic Delikatessen | Nikita Konkin
Liked by Lisa Vacirca
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I’ve recently returned from the The Garma Festival in NE Arnhem Land, and if I was honest, it was such a privileged and humbling experience, it’s…
I’ve recently returned from the The Garma Festival in NE Arnhem Land, and if I was honest, it was such a privileged and humbling experience, it’s…
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'Movers & Shakers' feature is an exclusive Q&A with nine industry leaders published in the latest issue of SCN magazine. We asked them to tell us…
'Movers & Shakers' feature is an exclusive Q&A with nine industry leaders published in the latest issue of SCN magazine. We asked them to tell us…
Liked by Lisa Vacirca
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Teneriffe Banks is set to become Brisbane’s largest private development, weaving together the past and future of Teneriffe and connecting the…
Teneriffe Banks is set to become Brisbane’s largest private development, weaving together the past and future of Teneriffe and connecting the…
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Hey everyone, super excited to share some big news! We've got Erin Deering, global business leader, joining us as the candidate for Deputy Lord…
Hey everyone, super excited to share some big news! We've got Erin Deering, global business leader, joining us as the candidate for Deputy Lord…
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From chess champion to Chief Tinker, Adam Ferrier spills the tea on brand... and turning awkward into awesome. A couple of key take-outs in my…
From chess champion to Chief Tinker, Adam Ferrier spills the tea on brand... and turning awkward into awesome. A couple of key take-outs in my…
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Unlike other candidates in this election, my campaign isn't backed by a political party or the big end of town. Every donation helps my grassroots…
Unlike other candidates in this election, my campaign isn't backed by a political party or the big end of town. Every donation helps my grassroots…
Liked by Lisa Vacirca
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What happens when Aussie Avos call on the chip makers to do better on their chips for the love of good guac?? The chip industry responds… cheeky…
What happens when Aussie Avos call on the chip makers to do better on their chips for the love of good guac?? The chip industry responds… cheeky…
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My family mean the world to me and I wouldn't be where I am today without their love and support. #freshstart #cityofmelbourne #lordmayor…
My family mean the world to me and I wouldn't be where I am today without their love and support. #freshstart #cityofmelbourne #lordmayor…
Liked by Lisa Vacirca
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In an ever-evolving #RealEstate investment landscape, a core plus exposure is an important complement to core assets in investment portfolios…
In an ever-evolving #RealEstate investment landscape, a core plus exposure is an important complement to core assets in investment portfolios…
Liked by Lisa Vacirca
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