About
My specialism's include:
Digital Marketing
Digital Strategy
Programmatic
DSP
Bidding Management Tools
Account Management
Paid Social Media
PPC Advertising
Display Advertising
Affiliate Marketing
YouTube & VOD Advertising
Real Time Bidding Advertising
Web Analytics
DMP and Martech
AI and Machine Learning optimisation
Data Analysis and Reporting
Integrated Digital Marketing
Product Strategy
Growth marketing
Growth strategy
Growth hacking
User Experience Research
User Experience Design
Articles by Luke
-
The Inconvenient Truth About AI's Environmental Footprint: What the 2024 Research Reveals
The Inconvenient Truth About AI's Environmental Footprint: What the 2024 Research Reveals
By Luke Hills
-
Getting creative in a non-identifiable world.
Getting creative in a non-identifiable world.
By Luke Hills
Contributions
-
You're struggling to get your display ads noticed. What can you do to improve them?
Enhance Engagement with Sensory Ads: Incorporate interactive, visually appealing, and auditory elements in your display ads to capture attention and create memorable experiences. Streamline Supply Path: Optimize ad delivery by selecting platforms aligned with your target audience, ensuring efficient ad placements, and maintaining transparency in the ad supply chain. Sustainable Targeting: Use data responsibly, respect user privacy, and avoid aggressive targeting to build trust and maintain a positive brand image, ensuring long-term audience engagement.
Activity
-
🥊 Introducing Mark Burborough! 🥊 Head of Media Team at the Evening Standard ‘It’s an honour to be part of the Media Fight Night 2024 team, doing…
🥊 Introducing Mark Burborough! 🥊 Head of Media Team at the Evening Standard ‘It’s an honour to be part of the Media Fight Night 2024 team, doing…
Liked by Luke Hills
-
Happy to announce our partnership with the great people at Cake.Shop in Australia! 🇦🇺 We look forward to working together serving the growing need…
Happy to announce our partnership with the great people at Cake.Shop in Australia! 🇦🇺 We look forward to working together serving the growing need…
Liked by Luke Hills
-
An illustrative valuation of the Google Ad Tech business based on available data and several assumptions. At $75-100 billion, the business would be…
An illustrative valuation of the Google Ad Tech business based on available data and several assumptions. At $75-100 billion, the business would be…
Liked by Luke Hills
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
Recommendations received
4 people have recommended Luke
Join now to viewMore activity by Luke
-
Excited to bring Hiili to Australia. Thanks to Steffen Svartberg Tommy Torjesen in believing in Cake.Shop and the entire team in Madrid who continue…
Excited to bring Hiili to Australia. Thanks to Steffen Svartberg Tommy Torjesen in believing in Cake.Shop and the entire team in Madrid who continue…
Shared by Luke Hills
-
It was a pleasure to share the stage with Robin O Connell aka The Professor, Kate O'Loughlin and Scott Laird to ‘Bend it like Bender’ at MFAEx…
It was a pleasure to share the stage with Robin O Connell aka The Professor, Kate O'Loughlin and Scott Laird to ‘Bend it like Bender’ at MFAEx…
Liked by Luke Hills
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Luke Hills in Australia
10 others named Luke Hills in Australia are on LinkedIn
See others named Luke Hills