About
Marketing Professional of the Year in Women in Finance awards 2018.
I'm a performance-driven leader who loves to grow businesses. With 20 years of international and strategic commercial experience, growing brands’ sales and profits within the telco, finance (including fintech) and technology sectors. With a broad product/ marketing background, including value proposition development, customer experience, and digital marketing, I have a proven track record in leading high-performance teams.
Areas where I can help best are:
- developing innovative value propositions, especially in the technology sector
- developing insight-driven marketing strategies to drive growth
- building high-performance teams
- working cross-functionally to transform the customer experience
- building brands
Broad industry experience including service industries, as well as business start-ups and marketing strategy consulting.
Specialties: Brand development, Strategic Planning, Competitive Analysis, Customer experience (CX) Product and proposition development, Promotions & Sponsorships, Consumer research & Insights, CRM, Digital & Social Media, Budget Administration, Creative Development, P&L management & Forecasting, Media Planning & Buying, Marketing Analytics, Vendor Management ,PR, B2C and B2B marketing, ROI optimisation
Articles by Maria
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Improve Marketing ROI before even signing the IO
Improve Marketing ROI before even signing the IO
By Maria Loyez
Activity
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A very interesting read about why our brains have been trained to buy new and the way we can change that reward equation. I’ve definitely found that…
A very interesting read about why our brains have been trained to buy new and the way we can change that reward equation. I’ve definitely found that…
Liked by Maria Loyez
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Congratulations to the inspirational women Climate Insider have highlighted in their 20 Women leading Climate Tech & Innovation 2024 article. It’s…
Congratulations to the inspirational women Climate Insider have highlighted in their 20 Women leading Climate Tech & Innovation 2024 article. It’s…
Liked by Maria Loyez
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I encourage you to watch this - never a hardship to watch Benedict perform I’ve found 😉 I ask myself frequently: Am I doing enough to help our…
I encourage you to watch this - never a hardship to watch Benedict perform I’ve found 😉 I ask myself frequently: Am I doing enough to help our…
Shared by Maria Loyez
Experience
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Education
Courses
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Corporate Finance at London School of Economics
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Honors & Awards
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Top 40 under 40
AdNews
Industry award recognising young marketing talent
Languages
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French
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Recommendations received
9 people have recommended Maria
Join now to viewMore activity by Maria
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I went to The Works for a few months, and stayed a few years. I stayed because of the kind and fun spirit in everyone. With a change in direction…
I went to The Works for a few months, and stayed a few years. I stayed because of the kind and fun spirit in everyone. With a change in direction…
Liked by Maria Loyez
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A huge congratulations to Jonny Clow of our creative agency Silver Lining Agency (B corp) for taking out the Mumbrella Award for Sustainable…
A huge congratulations to Jonny Clow of our creative agency Silver Lining Agency (B corp) for taking out the Mumbrella Award for Sustainable…
Liked by Maria Loyez
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We’re thrilled to announce that our Australian Shares Fund has been honoured with the Best Overseas Ethical Fund award at the 2024 Mindful Money…
We’re thrilled to announce that our Australian Shares Fund has been honoured with the Best Overseas Ethical Fund award at the 2024 Mindful Money…
Liked by Maria Loyez
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A huge thanks and shout out to Charlotte Goodman for pulling together such a thoughtful event full of some ‘insanely brilliant' Virgin alumni all…
A huge thanks and shout out to Charlotte Goodman for pulling together such a thoughtful event full of some ‘insanely brilliant' Virgin alumni all…
Liked by Maria Loyez
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Thrilled to share this Investment Leadership Award with my wonderful colleagues at Australian Ethical Investment !
Thrilled to share this Investment Leadership Award with my wonderful colleagues at Australian Ethical Investment !
Liked by Maria Loyez
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Can you help solve this problem? Every year, perfectly good 3-year-old laptops are removed from corporate and agency service and sent to landfills…
Can you help solve this problem? Every year, perfectly good 3-year-old laptops are removed from corporate and agency service and sent to landfills…
Liked by Maria Loyez
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This is so important, our planet just can’t afford for us all to keep investing in this stuff, at a government and organizational level but also the…
This is so important, our planet just can’t afford for us all to keep investing in this stuff, at a government and organizational level but also the…
Shared by Maria Loyez
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