About
As an executive leader with 25+ years in the technology sector, I bring a track record driving business growth with an equal focus on customer value. A respected voice in the marketing community, I draw on commercial, strategic, and marketing leadership experience in Australia and overseas to drive commercial outcomes and client value.
Bringing a thorough understanding of macro and market trends through a data-driven and analytical approach, I convert business challenges into innovative, transformative plans. With proven success delivering ambitious commercial strategies with large budgets and teams, I drive positive change to achieve financial and operational targets in value-driven, cost-defined markets. Career highlights include pioneering the introduction of ABM to IBM in APAC, delivering significant client and account value, and setting up The Marketing Practice’s (TMP) first Australian office as founding MD, exceeding all business objectives in the first year.
Most importantly, I bring a warm, collaborative leadership style that creates psychologically safe workspaces to help teams perform at their best. I extend this approach to building long-term relationships with diverse stakeholders to achieve common goals. Furthermore, I am passionate about nurturing the next generation of leaders through active involvement in mentoring programs with the Sydney Marketing Society, Sydney University and The Marketing Academy.
GAICD-qualified, I hold a Master of Science - Marketing (Helsinki School of Economics, Finland) and a Master of Communications – Public Relations (UTS).
Activity
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We had a great time recently welcoming nearly 300 attendees to Des Moines for our industry partner #event, Converge! Event leaders came together from…
We had a great time recently welcoming nearly 300 attendees to Des Moines for our industry partner #event, Converge! Event leaders came together from…
Liked by Mari Kauppinen
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Young Koala Rescued From Backyard 🐨💚 WIRES Emergency Responder Amy received an urgent call to a suburban Gold Coast home, where a frightened young…
Young Koala Rescued From Backyard 🐨💚 WIRES Emergency Responder Amy received an urgent call to a suburban Gold Coast home, where a frightened young…
Liked by Mari Kauppinen
Experience
Education
Licenses & Certifications
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2020 AMI Awards For Marketing Excellence
Australian Marketing Institute
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2020 AMI Awards For Marketing Excellence Judge
Australian Marketing Institute
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AMI Associate Member
Australian Marketing Institute
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Certified Practising Marketer
Australian Marketing Institute
Volunteer Experience
Honors & Awards
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B&T Mentor of the Year 2022
B&T
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Finalist, Best Sustainability Award
Campaign Asia Event Marketing Awards
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State Winner, Best in-house Event Management Team Corporate
MEA Awards
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Finalist, Best Congress or Conference
Australian Events Awards
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Finalist, Best Corporate Event
Australian Event Awards
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Finalist, Best Exhibition, Trade or Consumer Show
Australian Events Awards
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Winner, Best Live Stream on Twitter
B&T Awards
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Winner, Data Driven Marketing Strategy Award
Australian Marketing Institute
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WW IBM CMO Award
IBM
Languages
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English
Native or bilingual proficiency
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Finnish
Native or bilingual proficiency
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German
Elementary proficiency
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French
Elementary proficiency
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Swedish
Limited working proficiency
Organizations
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Grameen Australia
Non-executive Director
- Present -
Australian Marketing Institute
Judge, Marketing Awards
- Present -
B&T Awards
Judge, Agency of the Year
- Present -
B&T Awards
Judge, Marketing Team of the Year
- Present -
Comexposium
Advisory Board Member - Ad:Tech
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Association for Data Driven Marketing & Advertising (ADMA)
Judge, Data Driven Marketing/Marketer of the Year
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Mumbrella
Judge, Data Driven Marketing, Marketing Team of the Year
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Association for Data Driven Marketing & Advertising (ADMA)
Judge, AC&E Awards
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IBM ANZ
Chair, Marketing Review Board
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The Association for Data-driven Marketing & Advertising (ADMA)
Advisory Board Member
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More activity by Mari
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Privileged and humbled to be invited to attend the opening of the incredible Next Sence office and facility at Macquarie university yesterday…
Privileged and humbled to be invited to attend the opening of the incredible Next Sence office and facility at Macquarie university yesterday…
Liked by Mari Kauppinen
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Had the best couple of days in Minneapolis at the ITA Group Enterprise Leadership Team Meeting. We talked about our exciting plans for the future as…
Had the best couple of days in Minneapolis at the ITA Group Enterprise Leadership Team Meeting. We talked about our exciting plans for the future as…
Liked by Mari Kauppinen
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Absolutely thrilled to work for a company that walks the talk. #ITAGroup #EmployeeExperience #Culture #GreatPlacetoWork
Absolutely thrilled to work for a company that walks the talk. #ITAGroup #EmployeeExperience #Culture #GreatPlacetoWork
Liked by Mari Kauppinen
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We are thrilled to continue our ongoing partnership with Koko Black Chocolate, a brand that shares our passion for protecting Australia's unique…
We are thrilled to continue our ongoing partnership with Koko Black Chocolate, a brand that shares our passion for protecting Australia's unique…
Liked by Mari Kauppinen
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PARTNERSHIP ANNOUNCEMENT. Now, this has been in the works for awhile. When I spoke to Emma Monro Harris a few months back I knew I was onto…
PARTNERSHIP ANNOUNCEMENT. Now, this has been in the works for awhile. When I spoke to Emma Monro Harris a few months back I knew I was onto…
Liked by Mari Kauppinen
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It has been a while since I have posted on LinkedIn - the focus has been very much on building Rethink Demand and our offering. I wanted to reflect…
It has been a while since I have posted on LinkedIn - the focus has been very much on building Rethink Demand and our offering. I wanted to reflect…
Liked by Mari Kauppinen
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RSPCA NSW welcomes the NSW Government's measures to reduce reliance on shark nets in their Summer Shark Management Plan that was announced today. A…
RSPCA NSW welcomes the NSW Government's measures to reduce reliance on shark nets in their Summer Shark Management Plan that was announced today. A…
Liked by Mari Kauppinen
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In 2017 a dog named Chloe came into our care after enduring a life of cruelty and neglect 💔 When she arrived, she was nervous and found it hard to…
In 2017 a dog named Chloe came into our care after enduring a life of cruelty and neglect 💔 When she arrived, she was nervous and found it hard to…
Liked by Mari Kauppinen
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Juvenile Flying Fox rescued in Coogee 💚 A member of the public noticed a grey headed flying fox hanging off a pot plant in his courtyard in Coogee.…
Juvenile Flying Fox rescued in Coogee 💚 A member of the public noticed a grey headed flying fox hanging off a pot plant in his courtyard in Coogee.…
Liked by Mari Kauppinen
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As I look forward to the week ahead, I find myself so grateful for week behind, having attended our National Sales Meeting and Supplier Summit in Des…
As I look forward to the week ahead, I find myself so grateful for week behind, having attended our National Sales Meeting and Supplier Summit in Des…
Liked by Mari Kauppinen
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Exciting news to share - after recently completing a Graduate Diploma of Financial Planning, I will be starting my Professional Year from the 5th of…
Exciting news to share - after recently completing a Graduate Diploma of Financial Planning, I will be starting my Professional Year from the 5th of…
Liked by Mari Kauppinen
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Sutherland Shire Woman Convicted of Animal Cruelty after Maltese Terrier was found with Severely Matted Fur Equivalent to 25% of its Body Weight. In…
Sutherland Shire Woman Convicted of Animal Cruelty after Maltese Terrier was found with Severely Matted Fur Equivalent to 25% of its Body Weight. In…
Liked by Mari Kauppinen
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