Mari Kauppinen

Mari Kauppinen

Sydney, New South Wales, Australia
5K followers 500+ connections

About

As an executive leader with 25+ years in the technology sector, I bring a track record driving business growth with an equal focus on customer value. A respected voice in the marketing community, I draw on commercial, strategic, and marketing leadership experience in Australia and overseas to drive commercial outcomes and client value.

Bringing a thorough understanding of macro and market trends through a data-driven and analytical approach, I convert business challenges into innovative, transformative plans. With proven success delivering ambitious commercial strategies with large budgets and teams, I drive positive change to achieve financial and operational targets in value-driven, cost-defined markets. Career highlights include pioneering the introduction of ABM to IBM in APAC, delivering significant client and account value, and setting up The Marketing Practice’s (TMP) first Australian office as founding MD, exceeding all business objectives in the first year.

Most importantly, I bring a warm, collaborative leadership style that creates psychologically safe workspaces to help teams perform at their best. I extend this approach to building long-term relationships with diverse stakeholders to achieve common goals. Furthermore, I am passionate about nurturing the next generation of leaders through active involvement in mentoring programs with the Sydney Marketing Society, Sydney University and The Marketing Academy.

GAICD-qualified, I hold a Master of Science - Marketing (Helsinki School of Economics, Finland) and a Master of Communications – Public Relations (UTS).

Activity

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Experience

  • ITA Group, Inc. Graphic

    ITA Group, Inc.

    Sydney, New South Wales, Australia

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    Sydney, New South Wales, Australia

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    Sydney, New South Wales, Australia

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    Sydney, New South Wales, Australia

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    Sydney, Australia

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    Sydney, Australia

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Education

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    Activities and Societies: Women on Boards

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    Activities and Societies: University Social Club

    Previously called Helsinki School of Economics, Finland

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    Activities and Societies: Yellow T-shirts Group - help for new students, founding member

Licenses & Certifications

Volunteer Experience

Honors & Awards

  • B&T Mentor of the Year 2022

    B&T

  • Finalist, Best Sustainability Award

    Campaign Asia Event Marketing Awards

  • State Winner, Best in-house Event Management Team Corporate

    MEA Awards

  • Finalist, Best Congress or Conference

    Australian Events Awards

  • Finalist, Best Corporate Event

    Australian Event Awards

  • Finalist, Best Exhibition, Trade or Consumer Show

    Australian Events Awards

  • Winner, Best Live Stream on Twitter

    B&T Awards

  • Winner, Data Driven Marketing Strategy Award

    Australian Marketing Institute

  • WW IBM CMO Award

    IBM

Languages

  • English

    Native or bilingual proficiency

  • Finnish

    Native or bilingual proficiency

  • German

    Elementary proficiency

  • French

    Elementary proficiency

  • Swedish

    Limited working proficiency

Organizations

  • Grameen Australia

    Non-executive Director

    - Present
  • Australian Marketing Institute

    Judge, Marketing Awards

    - Present
  • B&T Awards

    Judge, Agency of the Year

    - Present
  • B&T Awards

    Judge, Marketing Team of the Year

    - Present
  • Comexposium

    Advisory Board Member - Ad:Tech

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  • Association for Data Driven Marketing & Advertising (ADMA)

    Judge, Data Driven Marketing/Marketer of the Year

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  • Mumbrella

    Judge, Data Driven Marketing, Marketing Team of the Year

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  • Association for Data Driven Marketing & Advertising (ADMA)

    Judge, AC&E Awards

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  • IBM ANZ

    Chair, Marketing Review Board

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  • The Association for Data-driven Marketing & Advertising (ADMA)

    Advisory Board Member

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