“Gutsy, confident and incredibly clever, I had the privilege of working in Mark's team during my time at Commonwealth Bank. Some of the key learnings and skills I gained included the importance of the brief (and yes I already knew the brief was important - but not THAT important), how to develop strong, mutually beneficial agency partnerships, and the key ingredients for a high-performance marketing culture. My 4 years there were some of the best of my career, quickly developing skills and being part of (officially) Australia's best marketing team. Mark continues to support my career and many others more than a decade later, and for that, I am eternally grateful.”
About
I am a change agent and provocateur and thrive in environments that require rapid and radical re-imagination. With over 30 years experience in business, I helped shape some of the world's leading brands and was instrumental in the transformation of some of Australia's largest companies. An executive of local and international repute I have worked in Australia, Europe and North America and bring a unique combination of creativity, discipline and business acumen. I always ask what's in it for the customer and bring out the best in the teams I work with by creating the environment for them to deliver their best. I was named Marketer of the Year on 3 occasions and have been included in Forbes magazine's list of the World's Most Influential CMOs. Today, I put my experience as an executive and business leader to work as an Independent Company Director, Chairman, and Senior Advisor to drive shareholder value and customer outcomes for the companies I serve.
Activity
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Ahead of Dreamforce I spoke with Alexandra (Ally) Legend Siegel, SVP and Chief Equality Officer at Salesforce. Ally shared insights on how the need…
Ahead of Dreamforce I spoke with Alexandra (Ally) Legend Siegel, SVP and Chief Equality Officer at Salesforce. Ally shared insights on how the need…
Liked by Mark Hilton Buckman
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Trusted relationships are the real value of our work. Projects finish. Deals come and go. One year we smash our targets; another year we struggle…
Trusted relationships are the real value of our work. Projects finish. Deals come and go. One year we smash our targets; another year we struggle…
Liked by Mark Hilton Buckman
Experience
Education
Volunteer Experience
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Advisor
The Global Poverty Project
- 3 years
Poverty Alleviation
The Global Poverty Project is an international education and advocacy organisation working to catalyse the movement to end extreme poverty. The Project was founded by Hugh Evans and Simon Moss and aims to increase the number and effectiveness of people taking action to end extreme poverty.
The Global Poverty Project’s vision is a world without extreme poverty, within a generation. To reach this end the Project utilises the power of education, communications, advocacy, campaigning and the…The Global Poverty Project is an international education and advocacy organisation working to catalyse the movement to end extreme poverty. The Project was founded by Hugh Evans and Simon Moss and aims to increase the number and effectiveness of people taking action to end extreme poverty.
The Global Poverty Project’s vision is a world without extreme poverty, within a generation. To reach this end the Project utilises the power of education, communications, advocacy, campaigning and the media to try and advance the movement to end extreme poverty.
They focus on building a global movement for change: mobilising people to make a difference now, and changing the systems and policies that keep people in poverty.
They do this in two ways:
Campaigning for government, business and consumer action that will create important systemic change for the world’s extreme poor; and Building a movement that engages and educates people, and supports them to take simple but effective individual actions for change.
As an Advisor to the founders and a member of the Advisory Board, I helped guide the strategy of the organisation and make introductions to corporate partners and donors. -
Donor
Keep a Child Alive
- 5 years
Children
Keep a Child Alive (KCA) is a nonprofit organization that provides healthcare, housing, and other support services to HIV/AIDS-affected communities in Africa and India. Co-founded by Leigh Blake and Alicia Keys, the organization aims to "realize the end of AIDS for children and families, by combating the physical, social and economic impacts of HIV."Keep a Child Alive organizes the annual Black Ball, a fundraiser gala, established in 2004, where celebrities and philanthropists gather to support…
Keep a Child Alive (KCA) is a nonprofit organization that provides healthcare, housing, and other support services to HIV/AIDS-affected communities in Africa and India. Co-founded by Leigh Blake and Alicia Keys, the organization aims to "realize the end of AIDS for children and families, by combating the physical, social and economic impacts of HIV."Keep a Child Alive organizes the annual Black Ball, a fundraiser gala, established in 2004, where celebrities and philanthropists gather to support and raise awareness for the cause. Since the first Black Ball, the organization has raised over $28.7 million for HIV/AIDS treatment.
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Judge
The Australian Ballet
- 2 years
Arts and Culture
The Telstra Ballet Dancer Award has been made annually since 2003, in support of the aspirations of The Australian Ballet's elite young dancers. The winner receives a cash prize of $20,000. This is the biggest prize available specifically to a dancer in Australia.
Nominees are selected by The Australian Ballet and previous award winners. A judging panel composed of representatives from The Australian Ballet, Telstra and the media selects the winner based on "the artistic quality of their…The Telstra Ballet Dancer Award has been made annually since 2003, in support of the aspirations of The Australian Ballet's elite young dancers. The winner receives a cash prize of $20,000. This is the biggest prize available specifically to a dancer in Australia.
Nominees are selected by The Australian Ballet and previous award winners. A judging panel composed of representatives from The Australian Ballet, Telstra and the media selects the winner based on "the artistic quality of their work, the strength of a written submission, their personal development, and future potential."
In addition, the Telstra People's Choice Award, with a cash prize of $5,000, is made to the most popular of the nominees in that year, as determined by internet and SMS votes from the public. From 2010, competitors began tp report on their activities via an individual Twitter account as part of the competition, and in 2013 competitors began using Instagram as a publicity tool. -
Mentor
ABCN
- 2 years
Education
ABCN is a coalition of over 30 member companies that form the ABCN Board and Council who share a common belief that a collaborative approach by business can greatly assist in the improvement of major issues through the education of disadvantaged young people.
Since inception in 2005, member companies have provided over 15,000 company volunteers and worked with nearly 50,000 students. They have contributed over $12 million in direct financial support for school and business partnerships…ABCN is a coalition of over 30 member companies that form the ABCN Board and Council who share a common belief that a collaborative approach by business can greatly assist in the improvement of major issues through the education of disadvantaged young people.
Since inception in 2005, member companies have provided over 15,000 company volunteers and worked with nearly 50,000 students. They have contributed over $12 million in direct financial support for school and business partnerships and over $10 million for in-kind support including secondments, volunteering and project costs.
For 2 years, I was a mentor to students at the Sir Joseph Banks High School in Revesby, New South Wales. -
Advisor
Midnight Basketball Australia
- 3 years
Children
Midnight Basketball Australia is a national charity that trains and supports approved communities across Australia to implement the social inclusion programme Midnight Basketball to support teenagers to build the skills and confidence to be able to identify and embrace positive opportunities in their lives and the their community.
This is done through a high energy, fun and engaging community-run program that combines the benefits of team sport, education and civic participation to teach…Midnight Basketball Australia is a national charity that trains and supports approved communities across Australia to implement the social inclusion programme Midnight Basketball to support teenagers to build the skills and confidence to be able to identify and embrace positive opportunities in their lives and the their community.
This is done through a high energy, fun and engaging community-run program that combines the benefits of team sport, education and civic participation to teach life skills and identify steps to education, training, employment and social inclusion. -
Advisor
Biennale of Sydney
- 2 years
Arts and Culture
The city-wide 2002 Biennale directed by artist Richard Grayson encompassed eight venues, including a vacant commercial building in Orwell Street, Potts Point that featured an installation by Mike Nelson. Titled (The World May Be) Fantastic, the exhibition focused on artists who employ fakes, fictions, fantasies, hypotheses and alternative readings and modellings as a basis for their work. Artworks celebrated the potential of the creative act to generate alternative worlds, and suggested that…
The city-wide 2002 Biennale directed by artist Richard Grayson encompassed eight venues, including a vacant commercial building in Orwell Street, Potts Point that featured an installation by Mike Nelson. Titled (The World May Be) Fantastic, the exhibition focused on artists who employ fakes, fictions, fantasies, hypotheses and alternative readings and modellings as a basis for their work. Artworks celebrated the potential of the creative act to generate alternative worlds, and suggested that our belief systems may be constructed, changeable, even hallucinatory. With surreal, hypothetical and exploratory scenarios celebrating the possibilities of the human imagination, Grayson’s exhibition also had an underlying political intent, suggesting that imagining possibilities and alternatives is a deep human need. Gallery spaces were designed ‘to make the experience of visiting the exhibition akin to a video game or any other immersive environment’; performances amplified audiences’ experience. Examples included the appearance of artist Luke Roberts as the alien entity Pope Alice, who led a ceremonial parade of thanksgiving across the concourse of Circular Quay to the Museum of Contemporary Art, and Eleanor Antin’s performances of The Last Night of Rasputin at the Sydney Opera House Studio, which featured a fictional character the artist had been developing for 30 years.
As an Advisor to the Board, CEO and management, I provided communications strategy and messaging counsel for the 2002 Biennale of Sydney. -
Advisor
Odyssey House NSW
- 3 years
Social Services
Odyssey House New South Wales was founded in 1977 by Sydney businessman, Walter McGrath, following the death of his son from a heroin overdose. From humble beginnings, Odyssey House NSW has since grown to become one of Australia’s largest and most successful rehabilitation services; over the past 40 years we have helped more than 35,000 people turn their lives around.
As Chairman of McCann-Erickson, I provided strategic communications advice to the leadership of Odyssey House. -
Advisor
UN-Habitat (United Nations Human Settlements Programme)
- 1 year
Disaster and Humanitarian Relief
At the turn of the new millennium, an urban revolution is set to take place. For the first time in human history, one half of the world’s population will be urban. This urban revolution will escalate over the next three decades when urban populations will grow to twice the size of rural populations. The bulk of this new urban population will be African and Asian, joining the vast pool of urban citizens in Europe, North America and Latin America, where three−quarters of the population is already…
At the turn of the new millennium, an urban revolution is set to take place. For the first time in human history, one half of the world’s population will be urban. This urban revolution will escalate over the next three decades when urban populations will grow to twice the size of rural populations. The bulk of this new urban population will be African and Asian, joining the vast pool of urban citizens in Europe, North America and Latin America, where three−quarters of the population is already urbanized.
1996 marked a turning point in international efforts to promote socially and environmentally sustainable cities. The Second United Nations Conference on Human Settlements (Habitat II), held in Istanbul, Turkey, in June 1996, recognized that more holistic, inclusive and participatory policies, strategies and actions are required to make the world’s cities and communities safe, healthy and equitable. Habitat II, popularly known as the City Summit, was conceived as a conference of partnerships. It established a historic precedent by including in its deliberations representatives from local authorities, non−governmental organizations, the private sector, academia and other partner groups.
Representing McCann-Erickson Worldwide, I was a member of the Communications Taskforce led by Mrs. E. Cisneros and provided advice on Communications Strategy and Messaging.
Honors & Awards
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CMO of the Year
ADMA
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World's Most Influential CMOs
Forbes Magazine
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Marketer of the Year
Australian Financial Review
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Marketer of the Year
Australian Financial Review
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Robert J Healy Leadership Award
Interpublic Group of Companies
Creation of McCann WorldGroup in Australia & New Zealand; Agency ranking from 12 to 4 nationally; New Business Agency of the Year
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Harrison K McCann Leadership Award
McCann Erickson Worldwide
Awarded for the global leadership of the Coca-Cola Company media business - >$1bn across 181 markets.
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