About
I have a PhD in Marketing and spent 25 years working as a marketing professor. I was an Assistant Professor at London Business School and the University of Minnesota, an Associate Professor and then Adjunct Professor at Melbourne Business School, and Visiting Professor at MIT and SMU. My MBA teaching won a shit ton of prizes including best teacher at LBS, MIT & MBS.
I have also worked as a global brand consultant for clients that include Baxter, Loewe, McKinsey, Subaru, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40. These days I sit on the boards of The Marketing Academy and tech firm Lakeba.
For thirteen years - from 2002 to 2015 - I served as the in-house brand consultant for LVMH - the world's largest luxury group - working in Paris with senior executives from brands like Louis Vuitton, Dom Perignon and Hennessy.
I’ve been a columnist for (gulp) 20 years, writing a weekly column for Marketing Week. On five occasions I've been voted Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. I’ve also been the British Society of Magazine Editors Business Columnist of the Year in 2018, 2022 and 2023. More scholarly publications include articles in the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research.
I was a Thouron Scholar and spent 1995 at Wharton. I was a recipient of the Ferber Award in 2000 for my doctoral thesis. My co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech. In 2018 AdNews rated me one of their “Power 50” and I made SmartCompany's top ten business thinkers list. The AMI gave me the Sir Charles McGrath Award, the highest honour for marketing in Australia. I gave the 30th Anniversary Levitt Group lecture for the Chartered Institute of Marketing in 2019 and the Ogilvy lecture for the Marketing Society a year later. In the IPAs 2024 honours list I was a made an Honorary Fellow of the Institute.
These days I focus on my Mini MBA courses. I live in Tasmania with three Tasmanians plus three idiot dogs. I have a boat and a gym that I don’t use. But I do find time to drink fine wine, usually in my underpants, until very early in the morning stopping occasionally to marvel at the absurdity of it all.
Please note, I’ve maxed out my 30,000 LinkedIn connections. So please follow me instead. And I’ll follow you. Like FDR and Churchill. At Yalta.
Articles by Mark
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The Shultzian Hour - Take Time for Strategy
The Shultzian Hour - Take Time for Strategy
By Mark Ritson
Activity
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Sincerely grateful for being given this great opportunity - I hope I can repay the trust and prove that marketers can make good general managers. So…
Sincerely grateful for being given this great opportunity - I hope I can repay the trust and prove that marketers can make good general managers. So…
Liked by Mark Ritson
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When KISS famously said, "You wanted the best, you got the best", I'm pretty sure they were referring to Hannah Stapley-Parker. To my network, get…
When KISS famously said, "You wanted the best, you got the best", I'm pretty sure they were referring to Hannah Stapley-Parker. To my network, get…
Liked by Mark Ritson
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I'm excited to share that this weekend The Claire Bennett Agency was announced as the Australian Champion in the Woman’s Small Business Champion…
I'm excited to share that this weekend The Claire Bennett Agency was announced as the Australian Champion in the Woman’s Small Business Champion…
Liked by Mark Ritson
Experience
Education
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Activities and Societies: President of the Graduate College
Working under Professor Richard Elliott my Ph.D thesis: "The Social Uses of Advertising" went on to the win the 2000 Ferber Prize for the best Ph.D published in the Journal of Consumer Research - the first non-US Ph.D thesis ever to win the prize.
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Thouron Scholar, Visiting Fellow
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Activities and Societies: Grizedale College Football Team Shit Disco DJ
B.Sc Marketing
Courses
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BSc Marketing
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PhD Marketing
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Honors & Awards
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Teaching Prize
MBS
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Teaching Prize
MBS
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Teaching Prize
MBS
Recommendations received
29 people have recommended Mark
Join now to viewMore activity by Mark
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One of the true perks of our work at Best Case Scenario is that our passion for marketing, technology, and events means we not only manage but…
One of the true perks of our work at Best Case Scenario is that our passion for marketing, technology, and events means we not only manage but…
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Vanochtend was de officiële aftrap van onze activatiecampagne ‘Iedereen AAN! tegen kanker’. De komende weken leven we mee met iedereen die het…
Vanochtend was de officiële aftrap van onze activatiecampagne ‘Iedereen AAN! tegen kanker’. De komende weken leven we mee met iedereen die het…
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🔍 Luxury Retailers: 99 Problems, But Being The Same Ain’t 1 🌐 Brand perception maps reveal a fascinating insight into the luxury retail market:…
🔍 Luxury Retailers: 99 Problems, But Being The Same Ain’t 1 🌐 Brand perception maps reveal a fascinating insight into the luxury retail market:…
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Day 1 x 365. A few days ago, I hit the one-year mark. When I began the #Day1 series, I did so by counting business days to remind myself to be…
Day 1 x 365. A few days ago, I hit the one-year mark. When I began the #Day1 series, I did so by counting business days to remind myself to be…
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𝟭𝟬 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗵𝗮𝗻𝗴𝗲 𝗔𝘁 Nestlé 2d ago, Nestlé announced a CEO change effective Sept 1st…
𝟭𝟬 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗵𝗮𝗻𝗴𝗲 𝗔𝘁 Nestlé 2d ago, Nestlé announced a CEO change effective Sept 1st…
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