About
Mark McCrindle, BSc (Psychology), MA, GAICD is a social researcher and demographer with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark regularly appears across television networks and other media. He is a best-selling author, social commentator, TEDx speaker and Principal of McCrindle Research.
Mark sits on the boards of the Association of Independent Schools NSW, Compassion Australia, Pacific Group of Schools and the Sydney North Planning Panel.
He is the author of five books on emerging trends and social change;
Generation Alpha: Understanding our children and helping them to thrive
Work Wellbeing: Leading thriving teams in rapidly changing times
The ABC of XYZ: Understanding the Global Generations,
Word Up: A Lexicon and Guide to Communication in the 21st Century, and
The Power of Good.
Website and blog: www.mccrindle.com.au
Articles by Mark
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New research shows the challenges and opportunities Australians face in response to COVID-19
New research shows the challenges and opportunities Australians face in response to COVID-19
By Mark McCrindle
Contributions
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What are the most effective ways to share knowledge across departments?
To foster knowledge-sharing culture, create regular spaces to gather and collaborate. For example, we have a regular company wide meeting where, each week, a different team is given 5 minutes to "show and tell" a project they're working on. This engages team members, helps break silos and celebrates our collective success.
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What are some ways to cultivate creativity and risk-taking in your team?
One of the core priorities for my team is constant innovation. We believe we can continually improve what we do and how we do it. From processes to projects we are constantly innovating to find simpler, fresher, clearer and more useful ways to communicate and operate. One way we do this is by regularly making space for cross team learning and upskill sessions.
Activity
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An important part of spotting future trends involves navigating common blockers. When we look to the future, it's crucial to be mindful of the…
An important part of spotting future trends involves navigating common blockers. When we look to the future, it's crucial to be mindful of the…
Shared by Mark McCrindle
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Join us for breakfast on 15 August 2024 with Mark McCrindle, Australia's leading social demographer and commentator. Mark is an award-winning social…
Join us for breakfast on 15 August 2024 with Mark McCrindle, Australia's leading social demographer and commentator. Mark is an award-winning social…
Liked by Mark McCrindle
Experience
Education
Publications
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Generation Alpha: Understanding our children and helping them thrive.
Hachette
From renowned social research experts Mark McCrindle and Ashley Fell come the insights and answers we need to help our switched-on, 21st-century kids thrive.
Generation Alpha are the most globally connected generation of children ever. For parents, teachers and leaders looking for guidance on how to raise their children, worried if their kids are spending too much time on screens, concerned how global trends are impacting them and wondering how to prepare them for a world where they…From renowned social research experts Mark McCrindle and Ashley Fell come the insights and answers we need to help our switched-on, 21st-century kids thrive.
Generation Alpha are the most globally connected generation of children ever. For parents, teachers and leaders looking for guidance on how to raise their children, worried if their kids are spending too much time on screens, concerned how global trends are impacting them and wondering how to prepare them for a world where they will live longer and work later, this is the book you need.
The book covers:
Understanding and empowering this generation
The significance of technology
How to get education right for them and the future of work
Their consumer habits and their role as influencers
Where and how this generation will live as adults
The importance of mental and physical wellbeing
What their future looks likeOther authorsSee publication -
Work Wellbeing: Leading thriving teams in rapidly changing times
Rockpool
In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. Our research shows that wellbeing is a key priority for workers, with 83% saying it is up to the employer to facilitate wellbeing in the workplace. In the new book Work Wellbeing: Leading thriving teams in rapidly changing times, social researchers Mark McCrindle and Ashley Fell provide a practical, data-driven guide to workplace wellbeing, equipping leaders…
In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. Our research shows that wellbeing is a key priority for workers, with 83% saying it is up to the employer to facilitate wellbeing in the workplace. In the new book Work Wellbeing: Leading thriving teams in rapidly changing times, social researchers Mark McCrindle and Ashley Fell provide a practical, data-driven guide to workplace wellbeing, equipping leaders, managers and employees with a thorough understanding of what workplace wellbeing is, why it’s important and how to achieve it. The book covers topics such as:
The future of work & why wellbeing matters
How to lead teams in changing times
The barriers and pillars of workplace wellbeing
Why work wellbeing is non-negotiable
How to be a wellbeing champion
An essential guide for organisations of any size, Work Wellbeing provides the tools needed to boost employee morale, team culture, and ultimately your bottom line.Other authorsSee publication -
The ABC of XYZ: Understanding the Global Generations
University of New South Wales Press
Now a bestseller, this third edition of The ABC of XYZ summarises the global emerging generations from an Australian perspective. With my team at McCrindle Research, we analyse the emerging trends, research the new generations and track their societal impacts. While we began with Gen X, and a few years ago started our analysis of Gen Y, today it is Gen Z that are the students, emerging consumers and new employees.
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The Power of Good
Hybrid Publishers
Seventy short, heart-warming stories of acts of kindness by strangers with contributions by prominent Australiana, including comedian Jean Kittson, writer Peter FitzSimons, news presenter Tracey Spicer, Youth Off the Streets' Father Chris Riley, media personality David Richardson, Wayside Chapel's Reverend Graham Long, politician Pru Goward, Pulitzer Prize winner Geraldine Brooks, and many others. This is an inspiring look at the best of humanity.
From small acts of charity to selfless acts…Seventy short, heart-warming stories of acts of kindness by strangers with contributions by prominent Australiana, including comedian Jean Kittson, writer Peter FitzSimons, news presenter Tracey Spicer, Youth Off the Streets' Father Chris Riley, media personality David Richardson, Wayside Chapel's Reverend Graham Long, politician Pru Goward, Pulitzer Prize winner Geraldine Brooks, and many others. This is an inspiring look at the best of humanity.
From small acts of charity to selfless acts of kindness, The Power of Good shows that the human spirit is replete with noble and generous deeds. -
Word Up: A Lexicon and Guide to Communication in the 21st Century
Halstead Press
For more than a decade, author Mark McCrindle has been researching the emerging generations and the words they use, which both create and define their sub-cultures.
Drawing on surveys, focus groups, studies, statistics and online research, Word Up is an analysis of our ever-changing language and patterns of communication.
It is a lexicon of 21st century youth slang, an overview of the factors shaping language, literacy, manners, and social interactions, and a guide to bridging…For more than a decade, author Mark McCrindle has been researching the emerging generations and the words they use, which both create and define their sub-cultures.
Drawing on surveys, focus groups, studies, statistics and online research, Word Up is an analysis of our ever-changing language and patterns of communication.
It is a lexicon of 21st century youth slang, an overview of the factors shaping language, literacy, manners, and social interactions, and a guide to bridging communication gaps.
For educators, employers, leaders and parents who rely on technology and spoken and written communications to influence and engage across the generations, Word up is an essential guide.
Projects
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Research Projects
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Our profession is designing and deploying best practice research. Our expertise is analysing findings to communicate insights and strategies. Our passion is empowering organisations to thrive in changing times. It’s no longer enough just to observe the changes, businesses today need to know the times.
Other creatorsSee project
Honors & Awards
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National Statistics Excellence Award
The NatStats Board (National Statistical Service) along with the Australian Bureau of Statistics.
Awarded at the Biennial NatStats Conference, this research in the media prize goes to the person who over the last two years has most significantly:
1. Enhanced awareness and understanding of a topic through telling statistical stories.
2. Demonstrated evidence in the selection, evaluation and interpretation of statistics as well as attribution of sources.
3. Shown clarity and innovation in the use of language and graphics.
Recommendations received
12 people have recommended Mark
Join now to viewMore activity by Mark
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‘Slay, serve, survive’: How gen Z is rewriting the rules of work...younger people are lightening the office mood – starting with their out-of-office…
‘Slay, serve, survive’: How gen Z is rewriting the rules of work...younger people are lightening the office mood – starting with their out-of-office…
Liked by Mark McCrindle
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🌟 Exciting Announcement! 🌟 We are thrilled to announce the first round of guest speakers for the Infant Nutrition Councils Feeding the Future…
🌟 Exciting Announcement! 🌟 We are thrilled to announce the first round of guest speakers for the Infant Nutrition Councils Feeding the Future…
Liked by Mark McCrindle
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Sometimes, events come around that are really special. ✨ Not because of their location. Or their grandeur or size. But because of their purpose and…
Sometimes, events come around that are really special. ✨ Not because of their location. Or their grandeur or size. But because of their purpose and…
Liked by Mark McCrindle
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What does a sustainable construction industry look like? 👷♀️ 👷♂️ Not an easy question. Yet, it was great to be able to address this and…
What does a sustainable construction industry look like? 👷♀️ 👷♂️ Not an easy question. Yet, it was great to be able to address this and…
Liked by Mark McCrindle
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Olympic fever has hit Australia. Our latest research and accompanying infographic shows the Aussies are interested in the Olympics, particularly…
Olympic fever has hit Australia. Our latest research and accompanying infographic shows the Aussies are interested in the Olympics, particularly…
Shared by Mark McCrindle
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I am absolutely thrilled to have won a fantastic prize from the McCrindle team at the Sydney Hills Business Chamber Health and Medical Lunch, held at…
I am absolutely thrilled to have won a fantastic prize from the McCrindle team at the Sydney Hills Business Chamber Health and Medical Lunch, held at…
Liked by Mark McCrindle
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🌷 Excited to share my chapter on ‘Rethinking Short-Form Media for Gen Alpha’ in the Children's Media Yearbook! Key takeaways: ✨Gen Alpha: Digital…
🌷 Excited to share my chapter on ‘Rethinking Short-Form Media for Gen Alpha’ in the Children's Media Yearbook! Key takeaways: ✨Gen Alpha: Digital…
Liked by Mark McCrindle
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Happy term 3 to those who celebrate (parents mostly, I would assume!) 🏫 It was wonderful to be with the Wenona Staff yesterday for their Term 3…
Happy term 3 to those who celebrate (parents mostly, I would assume!) 🏫 It was wonderful to be with the Wenona Staff yesterday for their Term 3…
Liked by Mark McCrindle
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It's me. Hi. I'm one of the 32% of Gen Ys who want to host an Olympics watch party. Specifically, to watch the Matilda's because I'm an unashamed…
It's me. Hi. I'm one of the 32% of Gen Ys who want to host an Olympics watch party. Specifically, to watch the Matilda's because I'm an unashamed…
Liked by Mark McCrindle
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Curious about how Gen Z is reshaping the way we give to causes? 🤝 Yesterday, I had the pleasure of delivering a keynote at the Jobs Australia…
Curious about how Gen Z is reshaping the way we give to causes? 🤝 Yesterday, I had the pleasure of delivering a keynote at the Jobs Australia…
Liked by Mark McCrindle
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We're delighted to be launching a masterclass on the Generations Defined. After studying the generations for 20 years, we've seen a huge interest…
We're delighted to be launching a masterclass on the Generations Defined. After studying the generations for 20 years, we've seen a huge interest…
Shared by Mark McCrindle
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