Mark McCrindle

Mark McCrindle

Greater Sydney Area
11K followers 500+ connections

About

Mark McCrindle, BSc (Psychology), MA, GAICD is a social researcher and demographer with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark regularly appears across television networks and other media. He is a best-selling author, social commentator, TEDx speaker and Principal of McCrindle Research.

Mark sits on the boards of the Association of Independent Schools NSW, Compassion Australia, Pacific Group of Schools and the Sydney North Planning Panel.

He is the author of five books on emerging trends and social change;
Generation Alpha: Understanding our children and helping them to thrive
Work Wellbeing: Leading thriving teams in rapidly changing times
The ABC of XYZ: Understanding the Global Generations,
Word Up: A Lexicon and Guide to Communication in the 21st Century, and
The Power of Good.

Website and blog: www.mccrindle.com.au

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Experience

  • McCrindle Graphic

    McCrindle

    Sydney, Australia

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    Sydney, Australia

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    Newcastle, Australia

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    Sydney, Australia

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    Sydney, New South Wales, Australia

Education

Publications

  • Generation Alpha: Understanding our children and helping them thrive.

    Hachette

    From renowned social research experts Mark McCrindle and Ashley Fell come the insights and answers we need to help our switched-on, 21st-century kids thrive.

    Generation Alpha are the most globally connected generation of children ever. For parents, teachers and leaders looking for guidance on how to raise their children, worried if their kids are spending too much time on screens, concerned how global trends are impacting them and wondering how to prepare them for a world where they…

    From renowned social research experts Mark McCrindle and Ashley Fell come the insights and answers we need to help our switched-on, 21st-century kids thrive.

    Generation Alpha are the most globally connected generation of children ever. For parents, teachers and leaders looking for guidance on how to raise their children, worried if their kids are spending too much time on screens, concerned how global trends are impacting them and wondering how to prepare them for a world where they will live longer and work later, this is the book you need.

    The book covers:

    Understanding and empowering this generation
    The significance of technology
    How to get education right for them and the future of work
    Their consumer habits and their role as influencers
    Where and how this generation will live as adults
    The importance of mental and physical wellbeing
    What their future looks like

    Other authors
    See publication
  • Work Wellbeing: Leading thriving teams in rapidly changing times

    Rockpool

    In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. Our research shows that wellbeing is a key priority for workers, with 83% saying it is up to the employer to facilitate wellbeing in the workplace. In the new book Work Wellbeing: Leading thriving teams in rapidly changing times, social researchers Mark McCrindle and Ashley Fell provide a practical, data-driven guide to workplace wellbeing, equipping leaders…

    In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. Our research shows that wellbeing is a key priority for workers, with 83% saying it is up to the employer to facilitate wellbeing in the workplace. In the new book Work Wellbeing: Leading thriving teams in rapidly changing times, social researchers Mark McCrindle and Ashley Fell provide a practical, data-driven guide to workplace wellbeing, equipping leaders, managers and employees with a thorough understanding of what workplace wellbeing is, why it’s important and how to achieve it. The book covers topics such as:
    The future of work & why wellbeing matters
    How to lead teams in changing times
    The barriers and pillars of workplace wellbeing
    Why work wellbeing is non-negotiable
    How to be a wellbeing champion
    An essential guide for organisations of any size, Work Wellbeing provides the tools needed to boost employee morale, team culture, and ultimately your bottom line.

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  • The ABC of XYZ: Understanding the Global Generations

    University of New South Wales Press

    Now a bestseller, this third edition of The ABC of XYZ summarises the global emerging generations from an Australian perspective. With my team at McCrindle Research, we analyse the emerging trends, research the new generations and track their societal impacts. While we began with Gen X, and a few years ago started our analysis of Gen Y, today it is Gen Z that are the students, emerging consumers and new employees.

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  • The Power of Good

    Hybrid Publishers

    Seventy short, heart-warming stories of acts of kindness by strangers with contributions by prominent Australiana, including comedian Jean Kittson, writer Peter FitzSimons, news presenter Tracey Spicer, Youth Off the Streets' Father Chris Riley, media personality David Richardson, Wayside Chapel's Reverend Graham Long, politician Pru Goward, Pulitzer Prize winner Geraldine Brooks, and many others. This is an inspiring look at the best of humanity.
    From small acts of charity to selfless acts…

    Seventy short, heart-warming stories of acts of kindness by strangers with contributions by prominent Australiana, including comedian Jean Kittson, writer Peter FitzSimons, news presenter Tracey Spicer, Youth Off the Streets' Father Chris Riley, media personality David Richardson, Wayside Chapel's Reverend Graham Long, politician Pru Goward, Pulitzer Prize winner Geraldine Brooks, and many others. This is an inspiring look at the best of humanity.
    From small acts of charity to selfless acts of kindness, The Power of Good shows that the human spirit is replete with noble and generous deeds.

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  • Word Up: A Lexicon and Guide to Communication in the 21st Century

    Halstead Press

    For more than a decade, author Mark McCrindle has been researching the emerging generations and the words they use, which both create and define their sub-cultures.

    Drawing on surveys, focus groups, studies, statistics and online research, Word Up is an analysis of our ever-changing language and patterns of communication.

    It is a lexicon of 21st century youth slang, an overview of the factors shaping language, literacy, manners, and social interactions, and a guide to bridging…

    For more than a decade, author Mark McCrindle has been researching the emerging generations and the words they use, which both create and define their sub-cultures.

    Drawing on surveys, focus groups, studies, statistics and online research, Word Up is an analysis of our ever-changing language and patterns of communication.

    It is a lexicon of 21st century youth slang, an overview of the factors shaping language, literacy, manners, and social interactions, and a guide to bridging communication gaps.

    For educators, employers, leaders and parents who rely on technology and spoken and written communications to influence and engage across the generations, Word up is an essential guide.

    See publication

Projects

  • Research Projects

    - Present

    Our profession is designing and deploying best practice research. Our expertise is analysing findings to communicate insights and strategies. Our passion is empowering organisations to thrive in changing times. It’s no longer enough just to observe the changes, businesses today need to know the times.

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Honors & Awards

  • National Statistics Excellence Award

    The NatStats Board (National Statistical Service) along with the Australian Bureau of Statistics.

    Awarded at the Biennial NatStats Conference, this research in the media prize goes to the person who over the last two years has most significantly:
    1. Enhanced awareness and understanding of a topic through telling statistical stories.
    2. Demonstrated evidence in the selection, evaluation and interpretation of statistics as well as attribution of sources.
    3. Shown clarity and innovation in the use of language and graphics.

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