Nina Owen

I’m the founder of Boastr and a passionate marketing executive. I have 20+ years strategic B2B brand, communications and marketing experience, and a strong team of specialists and a network of suppliers.

In 2018, I got to a point in my career where I knew my refined B2B marketing technique can help small businesses to grow - something I'm super passionate about (almost as passionate as I am about marketing), and something I enjoy.

Since graduating in 2004, I’ve worked on various Marketing-Communications strategies in the ICT Industry – a market where the success of sales, marketing and development projects comes down to the effective communication of complex concepts, products and features. Experience in this space has helped me understand the importance of communication that is succinct, targeted to address the concerns of stakeholders, and creative as required.

I have also typically worked in the SME space, thereby providing me with strategic and hands-on experience, and a resourceful approach to projects. I bear a well-rounded set of skills in marketing, public relations and, experience with the planning, development and implementation of:

• Promotional materials for industry-specific business software products & services – including complex ERP, integrated council management & library solutions.

• Technical documentation - user guides, business cases & whitepapers.

• Industry research, reports & analysis for development staff, executive management & end-users; for focus-groups & to inform product direction &/or business strategy.

• Events - strategic planning & management of logistics, provision of materials & representation at industry trade-shows, internal events, product development groups & user groups.

• Integrated marketing communications strategies – multi-channel programmes that include product launches, customer retention programmes and brand awareness/new market initiatives.

• Design, implementation and maintenance of websites, electronic campaigns & content designed to maximise web traffic.

• Product Marketing - the development of market research to feed marketing and development strategies.

My Specialities: integrated marketing communications strategies in the B2B ICT Industry, public relations, event management, market research & strategy planning, copy writing and creative marketing solutions.