“We work with Peters company The Shopper Collective to develop a new website, handle SEO and are now looking at SEM. Peter is very hands-on and great to work with. He is very respected in his industry and it's been interesting to learn about his profession. An all round great guy!”
About
"I didn't have time to write a short letter, so I wrote a long one instead." - Mark Twain
I am a research & strategy consultant who is hell-bent on converting research and data into clear, concise, and commercially viable next steps. No death by PowerPoint. I believe that large slide decks imply a lack of clarity in thinking.
I am driven by good storytelling and conveying the right message succinctly.
My particular area of expertise is retail & shopper marketing, although I do work in other spheres of research. I am currently writing a book on shopper marketing strategy and co-authoring another with Dr Herb Sorensen, Dr Neale Martin, and Mark Heckman on shopper-centric grocery retailing.
I am a seasoned conference speaker and workshop facilitator.
For more about The Shopper Collective, the business I founded in 2016, please visit theshoppercollective.com
For business enquiries, please email me at [email protected]
Activity
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Hi all. Delighted to be part of the Advisory board for the inaugural CX Victorian retreat. We have a fantastic line up in the works for October 31 -…
Hi all. Delighted to be part of the Advisory board for the inaugural CX Victorian retreat. We have a fantastic line up in the works for October 31 -…
Liked by Peter Wilson
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Stoked to announce that I have taken on the role of International Sales Manager at RYD Brand. Along with UK distribution I will now be helping grow…
Stoked to announce that I have taken on the role of International Sales Manager at RYD Brand. Along with UK distribution I will now be helping grow…
Liked by Peter Wilson
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Elephant Room, Meta and Style Arcade are hosting an in person Master Class on How to Master Holiday Season. Executing a strong event plan from both…
Elephant Room, Meta and Style Arcade are hosting an in person Master Class on How to Master Holiday Season. Executing a strong event plan from both…
Liked by Peter Wilson
Experience
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Education
Licenses & Certifications
Honors & Awards
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Shop! Global Awards - Service Retail (with Public Design Group)
Shop Association
Bendigo Bank store design - a result of our close working relationship with our friends at The Public Design Group
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Shop ANZ Marketing At Retail Awards
Shop Association! Australia & New Zealand
ANZ Marketing At Retail Awards
GOLD: Store Design for Bendigo Bank - Public Design Group with The Shopper Collective
GOLD: Megara Environmental Stewardship- Public Design Group with The Shopper Collective
Languages
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English
Native or bilingual proficiency
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Afrikaans
Full professional proficiency
Recommendations received
17 people have recommended Peter
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I am very excited to start a new chapter of our research with the amazing team at the Centre for Social Impact and partners Foodbank SA & NT and…
I am very excited to start a new chapter of our research with the amazing team at the Centre for Social Impact and partners Foodbank SA & NT and…
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We heard you loud and clear 📢 No more long videos and boring EDM’s at Amplify! 🎬 Take a look at our much shorter Quarter 2 Wrap Up, filled with…
We heard you loud and clear 📢 No more long videos and boring EDM’s at Amplify! 🎬 Take a look at our much shorter Quarter 2 Wrap Up, filled with…
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