About
Hi 🙌 , I'm Pieter-Paul, co-founder of BetterBriefs.
My company BetterBriefs is on a mission to reduce the number of poor marketing briefs in the world through publications, custom training programmes and online courses.
My work as an ex-agency strategist work has been recognised with two Grand Effies, one IPA Effectiveness Award, one APG strategy Grand Prix and plenty of silver and bronze Effies 🙏.
Experience
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Licenses & Certifications
Honors & Awards
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How one word changed EOFYthing
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APAC Effie awards - Silver in Seasonal Marketing + Bronze in Retail
Australian Effie awards - 2 X Bronze (Retail & Short Term Effects) -
How Officeworks made bigger things happen
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Australian Effie Awards - Bronze in Long Term Effects
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How Officeworks outsmarted the competition over the back-to-school season
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Australian Effie Awards - Silver in Return on Investment
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Lion, Dare iced coffee - How not thinking straight led to long-term growth
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Australian Effie Awards - Grand Prix + Gold in Long Term Effects
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Officeworks - How Officeworks realised its own big idea
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IPA Effectiveness Awards - Bronze
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Officeworks - How Officeworks Grew Minds
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Australian Effie Awards - 2 X Bronze (ROI + Retail)
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Australian National Preventive Health Agency - How suffering made people quit
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Australian Effie Awards - Grand Prix + Gold
APG Creative Strategy Awards - Grand Prix + Gold + Best Insight -
Dare Iced Coffee - How not thinking straight grew Dare Iced Coffee
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Australian Effie Awards - Bronze
APG Creative Strategy Awards - Silver -
Officeworks - How big ideas became big business
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Australian Effie Awards - Silver
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Hula Hoops - Hoopathon
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MAA Best Award
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Kerry Ingredients & Flavours - No one sees taste like Kerry
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MAA Best Award
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McVities - Dunk or Not
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MAA Best Award
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