About
A passionate leader and e-commerce consultant with extensive retail media experience. I have spent over 20 years building successful businesses, driving commercial outcomes across agency, publisher, adtech & consultancy roles.
🏪 Retail Media: The first person in Australia to be Amazon Advertising certified, I established the Criteo retail media business in ANZ and now lead CitrusAd business development across Asia Pacific and Japan, to help retailers monetize their inventory & assets. Agency-side I created the Amazon Academy & Amazon Unboxed event, managing relationships / JBPs with key partners like Amazon, eBay & Woolworth's Cartology
🛒 eCommerce: Founder of GroupM Commerce in ANZ, leading a hub of specialist services including commerce strategy, retail media activation, providing a broad range of consultancy services at the intersection of media & commerce
🏢 Agency / Consultancy: Experienced leader of digital teams across multiple agencies - PHD, MediaCom, GroupM - with a proven record in establishing new businesses & capabilities from DR & Data to SaaS & eCommerce. Most recently I was engaged by Ebiquity to lead the design & development of their global retail media solution
📦 FMCG / CPG: Created SPARC, a SaaS digital shelf analytics solution, deployed alongside broader e-commerce strategies to drive online growth for clients such as P&G, Mars, Fonterra & Revlon
🤝🏻 Industry: As a member of the MFA Interactive Board I helped create the MFA Foundation Certificates I&II, in 2020 & 2021 I was honoured to be a juror for the 'Creative eCommerce' category at the Cannes Lions, and I look forward to helping establish standards for the retail media industry as a founding member of the IAB Retail Media Committee
🎧 Playlist Connoisseur: I love a playlist and enjoy an eclectic mix of music – favourites include drum & bass, beats, rock & indie – but let me know what I'm missing out on?
Articles by Roger
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Amazon Innovation Day 2019: The future of technology, the history of Amazon Prime… and the current top selling product on Amazon Australia
Amazon Innovation Day 2019: The future of technology, the history of Amazon Prime… and the current top selling product on Amazon Australia
By Roger Dunn
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Amazon Innovation Day: Working backwards, voice, robotics, industry tailwinds & machine learning for everyone
Amazon Innovation Day: Working backwards, voice, robotics, industry tailwinds & machine learning for everyone
By Roger Dunn
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Amazon just landed in Sydney, this is what they told us. Key takeouts & insights from the very first Amazon Seller Summit in Australia
Amazon just landed in Sydney, this is what they told us. Key takeouts & insights from the very first Amazon Seller Summit in Australia
By Roger Dunn
Contributions
Activity
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Our latest report reveals how leading Australian marketers are leveraging advanced marketing effectiveness to unlock revenue growth is featured in…
Our latest report reveals how leading Australian marketers are leveraging advanced marketing effectiveness to unlock revenue growth is featured in…
Liked by Roger Dunn
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Marketers have embraced #RetailMedia networks, particularly CPG companies, as an effective and proven driver of sales, and more recently as potential…
Marketers have embraced #RetailMedia networks, particularly CPG companies, as an effective and proven driver of sales, and more recently as potential…
Shared by Roger Dunn
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Many of you are starting to creating marketing plans and budgets for 2025 over the coming two quarters. I'm going to start talking about marketing…
Many of you are starting to creating marketing plans and budgets for 2025 over the coming two quarters. I'm going to start talking about marketing…
Liked by Roger Dunn
Experience
Education
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Activities and Societies: Courses: Advertising, Marketing, Strategy, Entrepreneurship, New Venture Planning Sky Diving & Pendle College Pool Captain
Lancaster University Management School is ranked in the UK top 10 & world top 100 business schools. The only UK business school to be top ranked across all major activities (MBA & Masters, Undergraduate, PhD, Research and Executive Education).
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Bradford Grammar School is an outstanding UK independent grammar school, which believes in providing every opportunity for its Junior and Senior pupils.
We embrace academic, sporting and creative excellence within an aspirational, caring environment, which builds on our heritage while looking to the future. We nurture exciting and fulfilling lives shaped by our School’s traditional values and believe happiness is the key to an individual’s success. -
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The Marketing Week Mini MBA in Marketing is a CPD accredited, MBA level course. Covering the same content and theories as the marketing core class taught on MBA programmes at the top business schools, but in just 12 lessons, providing the tools to become an exceptional marketer.
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The IPA programme covers the complete brand communications process. Including advertising & communication in context, understanding the client's business, the strategic planner's toolkit, media planning, creativity & creative development, and advertising effectiveness.
Licenses & Certifications
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Amazon Advertising Certifications (Advertising Foundations, Retail for Advertisers, Campaign Planning, Amazon DSP Campaigns & Sponsored Ads Foundations)
Amazon
IssuedCredential ID 249641, 249881, 419138, 249977 & 249832 -
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Amazon Advertising Accreditation (Planning & Strategy, Sponsored Ads, Programmatic Campaigns)
Amazon
IssuedCredential ID 133882, 125413 & 133881 -
Google Marketing Platform (DV360, Search360, Google Analytics, Campaign Manager, Creative)
Google
Issued -
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Train The Trainer: “To develop & deliver engaging, interactive training courses” [3 day residential course]
GroupM
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AMV BBDO: “Client service, research, comms strategy, ideas & execution” [3 day residential course]
AMV BBDO
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Free Fall Training Certificate
British Parachute Schools Ltd
Issued Expires -
Publications
Courses
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Amazon Advertising Accreditations (Strategy, Sponsored Ads, Programmatic) - First Person in Australia Certified
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Honors & Awards
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MediaCom eCommerce - SPARC Digital Shelf Analytics
Marketing Asia & AMY Awards
Marketing Asia eCommerce Awards: Best eCommerce Solution [Finalist]
AMY Awards: Best Customer Acquisition Product [Finalist] -
Dell Alienware Clan Challenge
Various
IAB: Brand Awareness & Positioning [Gold]
IAB: Cross Platform Integration [Shortlist]
MFA: IT & Consumer Durables [Won]
Asian Digital Awards: Online Advertising [Won]
AMI [Won]
AME: Most Innovative Use of Media [Bronze]
B&T: Best Media Campaign [Shortlist]
Festival of Media: Best Integrated Marketing Campaign [Shortlist]
Festival of Media: Best Entertainment Platform [Shortlist]
Festival of Media: Best Event / Activation [Shortlist]
Festival of Media: Best Use of…IAB: Brand Awareness & Positioning [Gold]
IAB: Cross Platform Integration [Shortlist]
MFA: IT & Consumer Durables [Won]
Asian Digital Awards: Online Advertising [Won]
AMI [Won]
AME: Most Innovative Use of Media [Bronze]
B&T: Best Media Campaign [Shortlist]
Festival of Media: Best Integrated Marketing Campaign [Shortlist]
Festival of Media: Best Entertainment Platform [Shortlist]
Festival of Media: Best Event / Activation [Shortlist]
Festival of Media: Best Use of the Digital Landscape [Shortlist]
Festival of Media: Best Use of Emerging Technology [Shortlist]
ADMA: Information Technology [Shortlist] -
Dell Design Studio ‘Choose Art…’
Campaign Asia Digital & ADMA Effectiveness
Campaign Asia Digital Awards: Display [Shortlist]
ADMA Effectiveness Awards: Information Technology [Shortlist] -
amaysim – Unlimited Launch
ADMA
Telecommunications Category [Shortlist]
Languages
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English
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Organizations
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Media Federation Australia
Interactive Committee Member
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IPA 44 Club Committee member “to inform & inspire the younger people working in the advertising industry”
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PHD Social Committee member “to organise & initiate the social events within PHD”
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