“It was an absolute pleasure to work in Sarah’s team at Diageo. A seasoned media and digital leader, she is passionate, authentic and truly inspired excellence not only amongst our team, but throughout the broader Diageo business. Sarah completely transformed the way Diageo approached media and digital, with the exceptional business results speaking for themselves. She is an excellent leader and one I hope to work with again in the future.”
Sarah Sorrenson
Maroubra, New South Wales, Australia
3K followers
500+ connections
Maroubra, New South Wales, Australia
3K followers
500+ connections
About
As the Global Head of Media at Diageo, I lead the paid and owned digital and media strategy and investment across the brand portfolio. I have over 20 years of experience in media and digital leadership roles, both within agencies and marketing-led organisations such as Unilever and Coca-Cola.
I am passionate about driving successful collaborations that create exciting work and deliver business results. I have a track record of delivering substantial savings and efficiencies, as well as launching award-winning campaigns. I also have expertise in digital commerce, having tripled the business unit in a year and launched two direct-to-consumer sites. I enjoy working closely with brand teams, agency partners, and senior stakeholders to inspire excellence and innovation.
Activity
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Fingers crossed!🤞 Already really great we have been nominated!
Fingers crossed!🤞 Already really great we have been nominated!
Liked by Sarah Sorrenson
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A big day in our industry. I am emotional saying this, but I got an inspiring email this morning from the amazing Ang Eng, IAB USA - she wrote…
A big day in our industry. I am emotional saying this, but I got an inspiring email this morning from the amazing Ang Eng, IAB USA - she wrote…
Liked by Sarah Sorrenson
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Thrilled to hear Isabel Massey speak at the 𝐔M𝐀 Get Together! 🎤 She emphasized that inclusivity is a superpower in media—it drives reach and…
Thrilled to hear Isabel Massey speak at the 𝐔M𝐀 Get Together! 🎤 She emphasized that inclusivity is a superpower in media—it drives reach and…
Liked by Sarah Sorrenson
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Education
Honors & Awards
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B&T Women in Media - Marketing Finalist
B&T
Recommendations received
3 people have recommended Sarah
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Retail Media has become a strategic priority due to its ability to connect brands with consumers at the exact moment of purchase decision💡. In an…
Retail Media has become a strategic priority due to its ability to connect brands with consumers at the exact moment of purchase decision💡. In an…
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Retail media = Retail Data. Is there a tipping point beyond which retailers choose to lose money on retail sales, if it gives them the volume of…
Retail media = Retail Data. Is there a tipping point beyond which retailers choose to lose money on retail sales, if it gives them the volume of…
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So thanks in a huge part to all of you in my professional network, today my sons Levi’s life has changed for the better. The PBSC has provided a…
So thanks in a huge part to all of you in my professional network, today my sons Levi’s life has changed for the better. The PBSC has provided a…
Liked by Sarah Sorrenson
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Do you ever get that deep 'ache' that begs the question, "It has to get better than this, right?" Me too, until I did something about it. “Never…
Do you ever get that deep 'ache' that begs the question, "It has to get better than this, right?" Me too, until I did something about it. “Never…
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Greishma Singh succeeds Arnab Roy as the vice president - marketing of Coca-Cola India (The Coca-Cola Company). Since 2021, Singh held the position…
Greishma Singh succeeds Arnab Roy as the vice president - marketing of Coca-Cola India (The Coca-Cola Company). Since 2021, Singh held the position…
Liked by Sarah Sorrenson
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Thank you to The Media Leader UK for resurfacing today high my thoughts from January on the critical importance of leading with kindness and creating…
Thank you to The Media Leader UK for resurfacing today high my thoughts from January on the critical importance of leading with kindness and creating…
Liked by Sarah Sorrenson
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Congratulations to Taide Guajardo, Procter & Gamble who has today been announced as ISBA's new Vice President! Commenting on Taide’s appointment…
Congratulations to Taide Guajardo, Procter & Gamble who has today been announced as ISBA's new Vice President! Commenting on Taide’s appointment…
Liked by Sarah Sorrenson
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📣 A full circle ⭕️ moment - 25 years since I worked my first ever volunteer shift on B105’s Community Switchboard (August 1999) I’m excited to have…
📣 A full circle ⭕️ moment - 25 years since I worked my first ever volunteer shift on B105’s Community Switchboard (August 1999) I’m excited to have…
Liked by Sarah Sorrenson
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Yesterday marked 15 years since my dad, Norm Yellin, unexpectedly passed away. Losing a parent at 21 means navigating a lot of life without the…
Yesterday marked 15 years since my dad, Norm Yellin, unexpectedly passed away. Losing a parent at 21 means navigating a lot of life without the…
Liked by Sarah Sorrenson
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To promote its sponsorship of the 2024-2025 Premier League season, PHD led the media planning and buying for #Guinness’s latest - and largest -…
To promote its sponsorship of the 2024-2025 Premier League season, PHD led the media planning and buying for #Guinness’s latest - and largest -…
Liked by Sarah Sorrenson
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This week, I am in 🇺🇾 Uruguay visiting my family, whom I have not seen in 10 years. It’s been 20 years on the continent. I’m tracing my roots…
This week, I am in 🇺🇾 Uruguay visiting my family, whom I have not seen in 10 years. It’s been 20 years on the continent. I’m tracing my roots…
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