Sean Callanan

Sean Callanan

Melbourne, Victoria, Australia
31K followers 500+ connections

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About

At Sports Geek, our team bridges the gap between sports entities and technological advancements, fostering deep connections between fans, teams, and sponsors. Our expertise in growth strategies and content creation has been pivotal in enhancing fan engagement and driving revenue through digital channels. Through collaboration with industry peers, we've shaped cutting-edge digital and sponsorship strategies, as evidenced by our role in the SEAT steering committee.

As a content creator, the Sports Geek podcast is a testament to our commitment to amplifying sports business insights, featuring various industry professionals. At Callee Digital we extend our digital marketing acumen by focussing on targeted lead generation for property and commercial real estate. Our mission is to continue leveraging technology to forge meaningful connections in the sports world and beyond, always striving to deliver innovative solutions and compelling content.

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Experience

  • Sports Geek Graphic

    Sports Geek

    Melbourne, Victoria, Australia

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    Melbourne, Victoria, Australia

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    Melbourne, Australia

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    Melbourne, Victoria, Australia

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    Melbourne, Australia

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    Melbourne, Australia

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    Melbourne, Australia

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    Greater Los Angeles Area

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Education

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Publications

Projects

  • Adelaide Crows Chatbot

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    Looking to innovate and deepen connection with Crows fans we built CrowBot a Facebook Messenger bot to keep fans informed & entertain them via engaging content like choose your adventure mini game and GIF responses as well as deep player profiles on demand.

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  • Harf Time Sports Digital Guest

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    Each Wednesday I catch up with Harf & the SEN listeners to discuss the latest in the sports digital world as well as to continue to develop the digital presence of Harf Time on Twitter, Facebook & more developing social network platforms

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  • Super Awesome Micro Project

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    Crowd funded awesomeness watch Lego Powered Car on YouTube

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  • Socceroos 2014 FIFA World Cup Brazil - Digital Coverage

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    Helped develop the content strategy for Socceroos at World Cup, one Facebook video reached over 7M people alone and numbers across digital were up especially daily efforts on video.

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  • Eagles launch The Swoop

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    The Swoop was the first sports gamification project launched in Australia. Using Sports DP (now known as Digital Cheer Squad) it scores the social media activity of West Coast Eagles fans to encourage positive fan digital activity & increase fan engagement.

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  • Brisbane Lions Digital Pride

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    Brisbane Lions launched Digital Pride using Sports DP platform (now Digital Cheer Squad) to engage their digital fans on Facebook & Twitter. As a result fan engagement numbers on both platforms lifted across the board.

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  • A-League All-Stars Vs Manchester United Sports Trendsmap

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    #ALvMU was developed to profile the Twitter chatter around the game between A-League All-Stars Vs Manchester United who had only joined Twitter a few weeks earlier. Over 10,000 tweets were analysed and displayed back to users in Trendsmaps, Heat Maps and popular content shared by fans. Content was shared during the match highlighting the conversations in Australia and UK around the match.

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  • #TwitterBrekky events

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    Sports Geek hosted #TwitterBrekky events in Melbourne and Sydney to connect sports and digital executives with Twitter and Mike Brown during his short visit to Australia. All-Star panels including George Calombaris, Wil Anderson, Charlie Pickering, Wendell Sailor, Shaynna Blaze and Scott Dooley spoke about the impact Twitter has had on their industry and professional careers.

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  • Timberwolves Sports DP

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    Sports DP was launched with the Minnesota Timberwolves providing a fan engagement & fan gamification platform for the Timberwolves during the 2011 NBA Draft.

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  • Mountain West demographic fan avidity study

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    To perform on-line surveys of the fans of three Division 1 NCAA Colleges from the Mountain West Conference - Air Force Academy, UNLV & University of Wyoming so that the Conference office and the Colleges could learn about and understand their demographic base and fan avidity. The Conference and Colleges could then use data in targeted marketing campaigns.

    Survey results were used by the University of Wyoming in their 2005-2006 Attitude at Altitude marketing brochure -…

    To perform on-line surveys of the fans of three Division 1 NCAA Colleges from the Mountain West Conference - Air Force Academy, UNLV & University of Wyoming so that the Conference office and the Colleges could learn about and understand their demographic base and fan avidity. The Conference and Colleges could then use data in targeted marketing campaigns.

    Survey results were used by the University of Wyoming in their 2005-2006 Attitude at Altitude marketing brochure -
    http://publish.netitor.com/photos/schools/wyo/sport/auto_pdf/2005-2006SponsorshipOpportun.pdf

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  • Sports Geek Podcast - Click to subscribe now

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    If you're looking for latest trends in sports marketing then Sports Geek Podcast is the podcast built for sports executives.

    Sports Geek Podcast is listened to sports marketing and technology executives in Australia, USA and United Kingdom.

    Sean Callanan interviews the smartest sports business executives some listed below

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