About
At Sports Geek, our team bridges the gap between sports entities and technological advancements, fostering deep connections between fans, teams, and sponsors. Our expertise in growth strategies and content creation has been pivotal in enhancing fan engagement and driving revenue through digital channels. Through collaboration with industry peers, we've shaped cutting-edge digital and sponsorship strategies, as evidenced by our role in the SEAT steering committee.
As a content creator, the Sports Geek podcast is a testament to our commitment to amplifying sports business insights, featuring various industry professionals. At Callee Digital we extend our digital marketing acumen by focussing on targeted lead generation for property and commercial real estate. Our mission is to continue leveraging technology to forge meaningful connections in the sports world and beyond, always striving to deliver innovative solutions and compelling content.
Articles by Sean
Contributions
Activity
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🍻 Cheers to our expanded partnership with AB InBev. Great to announce that Busch Light has joined Nitro Circus and NITROCROSS as Official Beer…
🍻 Cheers to our expanded partnership with AB InBev. Great to announce that Busch Light has joined Nitro Circus and NITROCROSS as Official Beer…
Liked by Sean Callanan
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A cool moment. Seeing my first book on the shelves. ANGEBALL is out today. Thanks to everyone in my corner for their ongoing support.
A cool moment. Seeing my first book on the shelves. ANGEBALL is out today. Thanks to everyone in my corner for their ongoing support.
Liked by Sean Callanan
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It was an absolute pleasure catching up with Sean Callanan as a guest on his must-subscribe Sports Geek podcast. Sean is the best at what he does…
It was an absolute pleasure catching up with Sean Callanan as a guest on his must-subscribe Sports Geek podcast. Sean is the best at what he does…
Liked by Sean Callanan
Experience
Education
Publications
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Mark Cuban on Sports Geek Podcast
Sports Geek
Sean sits down with Dallas Mavericks owner and star of Shark Tank Mark Cuban to discuss business, entrepreneurship, sports technology and NBA.
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SGP 040: Oscar Ugaz on #digisport trends and David Morris #Sochi2014 Silver Medallist
Sports Geek
Oscar Ugaz talks with Sports Geek about success and nonsense in nowadays #digisport. Available on iTunes - http://sportsgeekhq.com/iTunes
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Two guys made a life-sized Lego car that runs on air - SAMP & BBB
The Verge
Both Super Awesome Micro Project and special Beers, Blokes & Business podcast get a mention on The Verge a leading technology news site.
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LA Galaxy & the Beckham Effect
ABC Grandstand
A discussion of how the Galaxy leveraged David Beckham's global star power to grow the Galaxy brand and the subsequent post-Beckham strategy
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Tackling Sports Social Media
Gulf Marketing Review
An interview with Sean Callanan looking at the developing world of sports social media.
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Sports tragic helps clubs connect with fans
The Age
Sports tragic Sean Callanan was so convinced of the power of social media in sport that he quit his day job as a software developer to set up Sports Geek, a digital consultancy for sports clubs.
Other authorsSee publication
Projects
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Adelaide Crows Chatbot
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Looking to innovate and deepen connection with Crows fans we built CrowBot a Facebook Messenger bot to keep fans informed & entertain them via engaging content like choose your adventure mini game and GIF responses as well as deep player profiles on demand.
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Harf Time Sports Digital Guest
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Each Wednesday I catch up with Harf & the SEN listeners to discuss the latest in the sports digital world as well as to continue to develop the digital presence of Harf Time on Twitter, Facebook & more developing social network platforms
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Socceroos 2014 FIFA World Cup Brazil - Digital Coverage
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Helped develop the content strategy for Socceroos at World Cup, one Facebook video reached over 7M people alone and numbers across digital were up especially daily efforts on video.
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Eagles launch The Swoop
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The Swoop was the first sports gamification project launched in Australia. Using Sports DP (now known as Digital Cheer Squad) it scores the social media activity of West Coast Eagles fans to encourage positive fan digital activity & increase fan engagement.
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Brisbane Lions Digital Pride
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Brisbane Lions launched Digital Pride using Sports DP platform (now Digital Cheer Squad) to engage their digital fans on Facebook & Twitter. As a result fan engagement numbers on both platforms lifted across the board.
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A-League All-Stars Vs Manchester United Sports Trendsmap
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#ALvMU was developed to profile the Twitter chatter around the game between A-League All-Stars Vs Manchester United who had only joined Twitter a few weeks earlier. Over 10,000 tweets were analysed and displayed back to users in Trendsmaps, Heat Maps and popular content shared by fans. Content was shared during the match highlighting the conversations in Australia and UK around the match.
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#TwitterBrekky events
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Sports Geek hosted #TwitterBrekky events in Melbourne and Sydney to connect sports and digital executives with Twitter and Mike Brown during his short visit to Australia. All-Star panels including George Calombaris, Wil Anderson, Charlie Pickering, Wendell Sailor, Shaynna Blaze and Scott Dooley spoke about the impact Twitter has had on their industry and professional careers.
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Timberwolves Sports DP
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Sports DP was launched with the Minnesota Timberwolves providing a fan engagement & fan gamification platform for the Timberwolves during the 2011 NBA Draft.
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Mountain West demographic fan avidity study
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To perform on-line surveys of the fans of three Division 1 NCAA Colleges from the Mountain West Conference - Air Force Academy, UNLV & University of Wyoming so that the Conference office and the Colleges could learn about and understand their demographic base and fan avidity. The Conference and Colleges could then use data in targeted marketing campaigns.
Survey results were used by the University of Wyoming in their 2005-2006 Attitude at Altitude marketing brochure -…To perform on-line surveys of the fans of three Division 1 NCAA Colleges from the Mountain West Conference - Air Force Academy, UNLV & University of Wyoming so that the Conference office and the Colleges could learn about and understand their demographic base and fan avidity. The Conference and Colleges could then use data in targeted marketing campaigns.
Survey results were used by the University of Wyoming in their 2005-2006 Attitude at Altitude marketing brochure -
http://publish.netitor.com/photos/schools/wyo/sport/auto_pdf/2005-2006SponsorshipOpportun.pdfOther creators -
Sports Geek Podcast - Click to subscribe now
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If you're looking for latest trends in sports marketing then Sports Geek Podcast is the podcast built for sports executives.
Sports Geek Podcast is listened to sports marketing and technology executives in Australia, USA and United Kingdom.
Sean Callanan interviews the smartest sports business executives some listed belowOther creatorsSee project
Recommendations received
25 people have recommended Sean
Join now to viewMore activity by Sean
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☕ Sports and new technology, Nike & New Balance last ads, US Open best seller, 17 job offers, etc. 👇 Subscription link and today's newsletter in…
☕ Sports and new technology, Nike & New Balance last ads, US Open best seller, 17 job offers, etc. 👇 Subscription link and today's newsletter in…
Liked by Sean Callanan
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One of the things I love most about working in sport is the people you meet and the friendships you build, working the relentless hours and riding…
One of the things I love most about working in sport is the people you meet and the friendships you build, working the relentless hours and riding…
Liked by Sean Callanan
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New Sphere Experience just dropped! 🌐 🎸 If you're in Vegas, don't miss this immersive concert film. You've never felt anything like it.
New Sphere Experience just dropped! 🌐 🎸 If you're in Vegas, don't miss this immersive concert film. You've never felt anything like it.
Liked by Sean Callanan
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It’s been a week since I returned from the truly once-in-a-lifetime opportunity to work in Paris for the 2024 Olympic Games. Getting soaked to the…
It’s been a week since I returned from the truly once-in-a-lifetime opportunity to work in Paris for the 2024 Olympic Games. Getting soaked to the…
Liked by Sean Callanan
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Check out our UISRM Advisory Board Member, Stephanie Dittmer Rogers in this recent podcast with #sportsbiz leader, Sean Callanan.
Check out our UISRM Advisory Board Member, Stephanie Dittmer Rogers in this recent podcast with #sportsbiz leader, Sean Callanan.
Liked by Sean Callanan
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This week quietly marked 10 years since I joined Tennis Australia. What was initially a (simple) change of continents, and a new opportunity to shape…
This week quietly marked 10 years since I joined Tennis Australia. What was initially a (simple) change of continents, and a new opportunity to shape…
Liked by Sean Callanan
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Shoutout to the amazing Cameron Kirkland and my NFL Influencer & Talent Mgmt colleagues for putting together this original league program. NFL…
Shoutout to the amazing Cameron Kirkland and my NFL Influencer & Talent Mgmt colleagues for putting together this original league program. NFL…
Liked by Sean Callanan
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This is really impressive: the new LED centerhung scoreboard at Crypto.com Arena being installed in record time. Congratulations to everyone involved.
This is really impressive: the new LED centerhung scoreboard at Crypto.com Arena being installed in record time. Congratulations to everyone involved.
Liked by Sean Callanan
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Bittersweet day as my time comes to a close (soon) at Motorsport Australia. Looking forward to working through and finishing off on a high with such…
Bittersweet day as my time comes to a close (soon) at Motorsport Australia. Looking forward to working through and finishing off on a high with such…
Liked by Sean Callanan
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