About
PR and Communications Executive with 20+ years experience building teams and developing strategic campaigns for best-in-class brands around the world.
As a leader with both agency and in-house experience I'm comfortable driving the direction of operational, people, financial, marketing, and campaign-related initiatives.
For 10 years I helped spearhead the expansion of one of America’s fastest-growing tech and corporate PR groups, while overseeing diverse communications plans for globally disruptive brands.
I’ve served hundreds of B2B and consumer companies across verticals including ecommerce, SaaS, travel, marketplace, fintech, AI, consumer product, hospitality, adtech & martech, HR, real estate, sports, gaming, media, health, and much more. My international experience includes working in Australia and the U.S., managing global agency partners, and representing companies from 15+ countries.
Professional specialties: Strategic planning and communications; Team construction, growth and leadership; Operations; Strong business development experience having closed millions in recurring revenue a year; Executive thought leadership platforms; Full service communications campaigns; Group/company growth and development; Global agency management; Stakeholder relations and engagement; All forms of content creation, etc
Contributions
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How can you simplify complex messages for better communication?
Completely agree — I ask my team to explain something as if they were explaining it to a grandparent. Suddenly, a message they were struggling with is stripped down to the bare bones, at which point you can dress it up a little from there.
Activity
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As DroneShield continues to scale, we are looking for a Marketing Comms Manager to work alongside of our sales and digital design teams, apply…
As DroneShield continues to scale, we are looking for a Marketing Comms Manager to work alongside of our sales and digital design teams, apply…
Liked by Shane Russell
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Creative comms agency leaders - MARKETING WORKS! Act bigger than you are! Differentiated positioning (claim it!), profile execs with views at the…
Creative comms agency leaders - MARKETING WORKS! Act bigger than you are! Differentiated positioning (claim it!), profile execs with views at the…
Liked by Shane Russell
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This week in Dynamic Duos, organic.'s managing partner, Annabelle Gigliotti, and head of entertainment, Nathan Dann, reflect on how meeting as a PR…
This week in Dynamic Duos, organic.'s managing partner, Annabelle Gigliotti, and head of entertainment, Nathan Dann, reflect on how meeting as a PR…
Liked by Shane Russell
Experience
Education
More activity by Shane
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Had an amazing time at the Dalo Industry Days in Ballerup showcasing the DroneShield multi-mission CUAS technology. Grateful for all the visits and…
Had an amazing time at the Dalo Industry Days in Ballerup showcasing the DroneShield multi-mission CUAS technology. Grateful for all the visits and…
Liked by Shane Russell
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✨ Big news! I'm excited to share that I started a new role this week: I'm the Project Manager, International Conferences at the Australian Research…
✨ Big news! I'm excited to share that I started a new role this week: I'm the Project Manager, International Conferences at the Australian Research…
Liked by Shane Russell
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2024 is turning out to be one of my busiest years, with the M&A scene picking up, and marketers and agencies looking for a boost in this challenging…
2024 is turning out to be one of my busiest years, with the M&A scene picking up, and marketers and agencies looking for a boost in this challenging…
Liked by Shane Russell
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Here are B&T’s Top 10 Best of the Best independent consultants. 1. Jen Davidson, managing partner, Tumbleturn Marketing Advisory 2. Jeff Estok…
Here are B&T’s Top 10 Best of the Best independent consultants. 1. Jen Davidson, managing partner, Tumbleturn Marketing Advisory 2. Jeff Estok…
Liked by Shane Russell
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💥 Olympic Sponsor Rankings: Paris 2024 Edition 💥 At Meltwater, we’ve analyzed the social engagement of the top Olympic sponsors during Paris 2024,…
💥 Olympic Sponsor Rankings: Paris 2024 Edition 💥 At Meltwater, we’ve analyzed the social engagement of the top Olympic sponsors during Paris 2024,…
Liked by Shane Russell
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This might be my favourite example of the impact brand and experience can have. Exit Here is a funeral parlour. Under the guidance of their founder…
This might be my favourite example of the impact brand and experience can have. Exit Here is a funeral parlour. Under the guidance of their founder…
Liked by Shane Russell
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New client wins, new briefs, new opportunities. If you’re an earned PR pro in consumer, travel, lifestyle, or luxury, we’d love to hear from you —…
New client wins, new briefs, new opportunities. If you’re an earned PR pro in consumer, travel, lifestyle, or luxury, we’d love to hear from you —…
Shared by Shane Russell
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Calling all legends! Want to work with awesome clients and have lots of fun!
Calling all legends! Want to work with awesome clients and have lots of fun!
Liked by Shane Russell
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Amazing night with team Netflix! Congratulations to the many people involved in this incredible production. 👏🏻🎬🏆 Organic Australia
Amazing night with team Netflix! Congratulations to the many people involved in this incredible production. 👏🏻🎬🏆 Organic Australia
Liked by Shane Russell
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