About
PR and Communications Executive with 20+ years experience building teams and developing strategic campaigns for best-in-class brands around the world.
As a leader with both agency and in-house experience I'm comfortable driving the direction of operational, people, financial, marketing, and campaign-related initiatives.
For 10 years I helped spearhead the expansion of one of America’s fastest-growing tech and corporate PR groups, while overseeing diverse communications plans for globally disruptive brands.
I’ve served hundreds of B2B and consumer companies across verticals including ecommerce, SaaS, travel, marketplace, fintech, AI, consumer product, hospitality, adtech & martech, HR, real estate, sports, gaming, media, health, and much more. My international experience includes working in Australia and the U.S., managing global agency partners, and representing companies from 15+ countries.
Professional specialties: Strategic planning and communications; Team construction, growth and leadership; Operations; Strong business development experience having closed millions in recurring revenue a year; Executive thought leadership platforms; Full service communications campaigns; Group/company growth and development; Global agency management; Stakeholder relations and engagement; All forms of content creation, etc
Contributions
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How can you simplify complex messages for better communication?
Completely agree — I ask my team to explain something as if they were explaining it to a grandparent. Suddenly, a message they were struggling with is stripped down to the bare bones, at which point you can dress it up a little from there.
Activity
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Does Paris need the Olympics to feel important? Or do the Olympics need Paris? Fair questions posed by The Australian’s Will Swanton. Having been in…
Does Paris need the Olympics to feel important? Or do the Olympics need Paris? Fair questions posed by The Australian’s Will Swanton. Having been in…
Liked by Shane Russell
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I’m thrilled to see the "Take Your Life Off Hold" campaign live! It's been a privilege to bring this project to life and help raise awareness about…
I’m thrilled to see the "Take Your Life Off Hold" campaign live! It's been a privilege to bring this project to life and help raise awareness about…
Liked by Shane Russell
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Spirits Kiosk in the Doghouse...🐾🍷 Last month we visited Braden and Katherine Saunders at the Doghouse Distillery in search for the best Spritz…
Spirits Kiosk in the Doghouse...🐾🍷 Last month we visited Braden and Katherine Saunders at the Doghouse Distillery in search for the best Spritz…
Liked by Shane Russell
Experience
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Education
More activity by Shane
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Announcing our funding today. So excited to partner with Max Rimpel and Quentin Clark at General Catalyst - already such great partners
Announcing our funding today. So excited to partner with Max Rimpel and Quentin Clark at General Catalyst - already such great partners
Liked by Shane Russell
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The Australian will publish a special 104-page 60th Anniversary Collector’s Edition magazine on 13 July, featuring the most influential people of the…
The Australian will publish a special 104-page 60th Anniversary Collector’s Edition magazine on 13 July, featuring the most influential people of the…
Liked by Shane Russell
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📚 Book Recommendation - Shoe Dog by Phil Knight 📚 This book has been mentioned numerous times on #TheInnerChiefPodcast most recently by Founder &…
📚 Book Recommendation - Shoe Dog by Phil Knight 📚 This book has been mentioned numerous times on #TheInnerChiefPodcast most recently by Founder &…
Liked by Shane Russell
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Pride month might be over, however Booking.com's focus on empowering everyone to be able to travel and experience the world in their own unique way…
Pride month might be over, however Booking.com's focus on empowering everyone to be able to travel and experience the world in their own unique way…
Liked by Shane Russell
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Yesterday I had my third All Hands at the end of my tenth week at The NRMA. What a team of 'good humans' driven to make a difference for Australians.…
Yesterday I had my third All Hands at the end of my tenth week at The NRMA. What a team of 'good humans' driven to make a difference for Australians.…
Liked by Shane Russell
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Proud to see my words live on Mamamia this week in an article reflecting on the internalised racism I faced during my time on reality TV and the…
Proud to see my words live on Mamamia this week in an article reflecting on the internalised racism I faced during my time on reality TV and the…
Liked by Shane Russell
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Bloody brilliant work from the talented people I work with at HAVAS Red AU. Who doesn't want to be a Wombat walker?! The job applications are…
Bloody brilliant work from the talented people I work with at HAVAS Red AU. Who doesn't want to be a Wombat walker?! The job applications are…
Liked by Shane Russell
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DroneShield has been selected as the finalist in the Land Forces International Land Defence Exposition Innovation Award, for our #counterdrone…
DroneShield has been selected as the finalist in the Land Forces International Land Defence Exposition Innovation Award, for our #counterdrone…
Liked by Shane Russell
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Last week, I was lucky enough to have the opportunity to present my second Social Media Content Workshop with the Queensland Toyota Dealer Network…
Last week, I was lucky enough to have the opportunity to present my second Social Media Content Workshop with the Queensland Toyota Dealer Network…
Liked by Shane Russell
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