Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪
Sydney, New South Wales, Australia
10K followers
500+ connections
About
Simon Gould - Digital Marketing Strategist & Futurist | CEO of Sydney Digital Marketing
Hello, I'm Simon.
As a seasoned entrepreneur with over 30 years in the tech and digital industry, I’ve been at the forefront of transformative tech revolutions, helping businesses not just adapt but thrive.
In 2023 my agency Sydney Digital Marketing, was listed on the Smart50 list of Australia's Smartest businesses.
🧠 Transforming Businesses with Proven Digital Strategies
With a rich history that includes the early days of the mobile phone (1987) , the rise of the internet (1996), the evolution of digital marketing (2010) , & now the groundbreaking emergence of AI (2023), my journey is a testament to adaptability and foresight.
My mission is to leverage this experience to help medium & enterprise businesses enhance their marketing results, drive sales, and boost profitability.
⚡️ Why Partner with Me?
Strategic Vision: I view digital marketing as an interconnected ecosystem. My strategic approach integrates various digital channels to construct holistic marketing strategies that deliver measurable results.
Data-Driven Insights: By harnessing advanced analytics and data, I provide actionable insights that refine and optimise marketing efforts, ensuring a significant return on investment.
Proven Expertise: From Google Ads & SEO to social media marketing & marketing automation, I possess deep expertise across key areas that drive digital success.
Thought Leadership: My content on digital marketing and business growth garners over 100,000 impressions per month on LinkedIn, reflecting the value & impact of my insights.
🏆 Key Achievements:
Transformational Impact: Led numerous successful digital campaigns that have significantly boosted brand awareness, lead generation, & sales for various businesses.
Innovative Solutions: Pioneered the integration of AI in marketing strategies to enhance customer engagement and drive higher conversion rates.
Sustainable Growth: Advocated for & implemented the triple bottom line approach, helping businesses achieve profitable growth while positively impacting society and the environment.
🤓 Specialties:
Digital Marketing & Strategy
Social Media Marketing
Marketing Automation
Digital Communication Strategy
Search Engine Optimisation (SEO)
Google Ads
HubSpot Sales Pro Certified
🤝 Connecting with me means accessing a wealth of knowledge and expertise in digital marketing and entrepreneurship.
I look forward to connecting with like-minded CEOs, founders, & marketing managers passionate about growth & digital innovation.
Articles by Simon
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Lead Magnets: The Key To Effective Lead Generation
Lead Magnets: The Key To Effective Lead Generation
By Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪
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SEO 2023: Trends and Predictions To Stay Ahead of the Game
SEO 2023: Trends and Predictions To Stay Ahead of the Game
By Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪
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Why Customer Centricity Demands Your Focus - Strategies For Success
Why Customer Centricity Demands Your Focus - Strategies For Success
By Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪
Contributions
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What are the best Marketing Analytics tools for monitoring website traffic and conversion rates?
Google Analytics - and it’s good to see they finally added a day/week/month view to GA4. One of the most useful views to see how traffic is trending. Hubspot also been mentioned a number of times in other threads so I second that. To track ad campaigns from impression to click to enquiry to sale - Hubspot is the gold standard in my opinion for B2B or B2C for brands reliant for on lead generation. Not so much for ecomm and others have mentioned other platforms more suited for ecommerce. SEMrush gets an honourable mention for its insights - I’m just not convinced that it’s data is as exact as GA.
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How can you leverage social media for professional networking?
Consistency. Regardless of the platform you chose - wether it's LinkedIn Facebook, TikTok or instagram - the algorithms all value consistency. In my experience and years of trial and error (and still trialling and erroring lol) you need to post consistently and ideally at the same time each day or week. Pro Tip:: for people looking to grow followers and just as importantly engagement on LinkedIn. Engage with the top accounts/influencers you follow 30 mins prior to posting and 30 mins following your post. This tells the algorithm that your "on platform" and active - which after a while will improve your own reach and engagement. PS "Thanks For Sharing" is not engaging - provide value and your own take when you comment :)
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How can you effectively measure the ROI of your digital marketing tactics?
All of these points and perspectives are 100% valid when it comes to measuring ROI. However with so many moving parts, platforms, channels, creative variants, copy variants, variations in geo locations of markets the list goes on - you need a platform that will attribute all of the above and more. It's one thing to measure campaign ROI through these metrics but it's another to see the type of customer you are serving. So one thing I would add to this very detailed list is a CRM that measures all of the above - and provides a single source of truth. So you can ensure that your audience targeting is on point - and if not -how you can you improve your message to market (audience targeting) so you achieve a greater return on your marketing?
Experience
Licenses & Certifications
Projects
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Blooms Health Training Portal
- Present
The content is designed to assist in product knowledge enabling pharmacy staff to be more confident with consumers with Blooms products.
The college is broken into modules, with each module worth a set amount of points redeemable for a choice of product, movie tickets or vouchers.
Updated August 1st 2012 - Since launch the Knowledge College has enrolled 800 users in pharmacies across AustraliaOther creatorsSee project -
Winner Google Allstars 2013
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Honors & Awards
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Finalist - Optus MyBusiness Awards 2018 Best Social Media Strategy 2018
Optus
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Winner Google Allstars
Google
Winner of the Google Engage All-Stars competition rewarding the top agencies in the industry, I was invited by Google to come to their headquarters in Mountain View, California in August 2013. Only 200 agencies were selected among 14,000 digital marketing agencies globally and we were proud to be one of them. The 4 day-event was dedicated to training sessions, insights on market trends, workshops with Google managers and a tour of Googleplex.
Organizations
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CUB CLUB OF UNITED BUSINESS SYDNEY
Member
- Present -
CUB
Foundation CBD Member
Recommendations received
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LinkedIn User
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