About
G'Day Tracy Sheen, The Digital Guide here. APACs foremost AI & digital tools speaker & presenter, dedicated to empowering business communities.
Connect with me at [email protected] for information on:
š± Speaking & Workshops
š± Ambassador Roles
š± Media Opportunities
š± Partnership Proposals
š± Developing Corporate/Consumer Communities
I'm looking to partner with:
ā Corporate Companies who are Future Focused & Customer Centric
ā Local Councils
ā Chambers of Commerce & Associations
ā State & Federal Government Departments
ā Regional Development Advocates
Australia has one of the most distinctive Small Business landscapes:
ā£ 63% aged over 45, average age at 50
ā£ 30% based in regional areas
My personal online/offline network of over 200,000 people tell me that our current one size fits all training solution isn't working. It's outdated & disconnected style simply does not work for our age diverse, tech challenged, geographically spread communities.
Since 1990, Iāve journeyed alongside small businesses, guiding them through the seismic shifts from SMS to smartphones, and now to the frontier of AI. This path, rooted in regional Australia, gives me a profound connection with the unique challenges and opportunities faced by our businesses.
My relentless pursuit to support Aussie businesses fuels my passion & has seen me in the last 12 months:
ā Travel over 120,000 km
ā Deliver more than 120 workshops and webinars
ā Dedicate 200 days away from home
As the author of āThe End of Technophobiaā and the soon-to-be-released āAI & U: Business Reimagined,ā I have established myself as the leading voice in navigating Australiaās digital future.
Your opportunity? To partner with me and
š Build your brand/region loyalty
š Make you a supplier/provider of choice
š Create transformative events
š Define an ambassador role that makes a difference
š Become your media spokesperson
š Revolutionise your community economically and digitally.
Together, we will:
ā” Future-proof businesses and regions
ā” Upskill communities
ā” Amplify & leverage technological understanding
It's time to overhaul the way we train, partner & interact.
Letās make 2024 something truly spectacular. Contact me to find out how [email protected]
Articles by Tracy
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What you 'really' need to know about marketing automation.
What you 'really' need to know about marketing automation.
By Tracy Sheen
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Why Ignoring your marketing strategy Will Cost You Time and Sales
Why Ignoring your marketing strategy Will Cost You Time and Sales
By Tracy Sheen
Contributions
Activity
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I've just been discussing the new "Policy for the Responsible Use of AI in Government," which will take effect on September 1. This relates to Fedā¦
I've just been discussing the new "Policy for the Responsible Use of AI in Government," which will take effect on September 1. This relates to Fedā¦
Shared by Tracy Sheen
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You know Iām a total 80s tragic Yacht Rock was a thing (Christopher Cross anyone???) Anyhooā¦ Iām doing my usual morning research. Reading theā¦
You know Iām a total 80s tragic Yacht Rock was a thing (Christopher Cross anyone???) Anyhooā¦ Iām doing my usual morning research. Reading theā¦
Shared by Tracy Sheen
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The number one question I receive is "Will the trend to move regional abate?" Well in our 14th quarterly report, I think we can clearly say that theā¦
The number one question I receive is "Will the trend to move regional abate?" Well in our 14th quarterly report, I think we can clearly say that theā¦
Liked by Tracy Sheen
Experience
Education
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- Present
The CPM title is the trust mark of a professional Marketer. It is earned through ethical behaviour, depth of experience and currency of knowledge. But most of all, itās the respected sign of distinction of a Marketing Professional who continually strives to further the practise through leadership and innovation through continuous learning.
Professional Achievements ā¢ Applicants are required to provide a resumĆ© of their professional achievements. Clear career progress, increasingā¦The CPM title is the trust mark of a professional Marketer. It is earned through ethical behaviour, depth of experience and currency of knowledge. But most of all, itās the respected sign of distinction of a Marketing Professional who continually strives to further the practise through leadership and innovation through continuous learning.
Professional Achievements ā¢ Applicants are required to provide a resumĆ© of their professional achievements. Clear career progress, increasing functional responsibility and seniority indicate a track record of professional achievement. ā¢ Evidence of work done, results achieved and career highlights are sought. All claims must be independently substantiated. ā¢ A written reference from your supervisor, client or another Certified Practising Marketer. -
- Present
A practical, logical and jargon-free guide to understand the core fundamentals of transforming memorable events online. The ultimate guide to create a virtual event. Facilitated by industry-renowned marketers and event professionals, this course will provide you with an opportunity to learn from leading industry experts who transformed virtual events for organisations such as SalesForce and Forrester. Course participants will be able to test the best event software and augmented & virtualā¦
A practical, logical and jargon-free guide to understand the core fundamentals of transforming memorable events online. The ultimate guide to create a virtual event. Facilitated by industry-renowned marketers and event professionals, this course will provide you with an opportunity to learn from leading industry experts who transformed virtual events for organisations such as SalesForce and Forrester. Course participants will be able to test the best event software and augmented & virtual reality tools available on the market.
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- Present
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- Present
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Certified consultant in the Ontraport marketing automation platform.
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BG2
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Activities and Societies: 4 Day intensive retreat to advance professional speakers
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The Certified Practising Marketer (CPM) designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region. The CPM title officially recognises both formal education and the successful application of your marketing knowledge and skills in practise.
Licenses & Certifications
Volunteer Experience
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Category Judge
Australian Marketing Institute
- Present 3 years 3 months
Education
Established in 1982 as the Hoover Marketing Awards, the AMI Awards for Marketing Excellence have become one of the biggest programs on the Australian marketing calendar. For 40 years, the Awards have been providing an opportunity to celebrate individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.
The Awards are now part of the Marketing Excellence Showcase Program, a year-long Program which provides an exlusive opportunity toā¦Established in 1982 as the Hoover Marketing Awards, the AMI Awards for Marketing Excellence have become one of the biggest programs on the Australian marketing calendar. For 40 years, the Awards have been providing an opportunity to celebrate individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.
The Awards are now part of the Marketing Excellence Showcase Program, a year-long Program which provides an exlusive opportunity to celebrate excellence in marketing across the country throughout the year. -
Category Judge
Australian Podcast Awards
- Present 7 years 8 months
Australia's first podcasting awards.
The awards have grown out of the need for an initiative to reward and recognise all forms of Australian podcasting.
The goals of this grass roots organisation are:
ā¤ To give Australian podcasters something to aspire towards
ā¤ To raise the profile of podcasting in Australia
ā¤ To increase the sense of community among Australian podcasters -
Lead Judge
NSW Tourism Awards
- Present 3 years 1 month
Now in its 31st year, the NSW Tourism Awards celebrate business excellence, acknowledge business innovation and reward exceptional customer service.
Parts of this year's program have been modified to reflect the business challenges associated with the COVID-19 pandemic over the past 12-months. -
Category Judge
Australian Web Awards
- Present 3 years 6 months
Education
The Australian Web Awards showcases outstanding work by Australian web designers, developers, copywriters and social and search engine optimisation (SEO) specialists.
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Category Judge
Australian Business Book Awards
- 1 year 1 month
Education
The Smart WFM Australian Business Book Awards recognise entrepreneurs, businesspeople and business owners who have written and published a book demonstrating their skill, knowledge and experience in their industry or area of expertise.
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Board Member
RDA Ipswich and West Moreton Inc
- 1 year 1 month
RDA Committees in Queensland are funded by the Australian Government and administered by the Australian Government Department of Infrastructure and Regional Development.
In Queensland, RDA Committees:
* are responsible for detailed regional plans that focus on the economic development of their region, taking into account relevant Commonwealth, state, territory and local government plans
* provide independent advice to government on critical issues affecting their region
*ā¦RDA Committees in Queensland are funded by the Australian Government and administered by the Australian Government Department of Infrastructure and Regional Development.
In Queensland, RDA Committees:
* are responsible for detailed regional plans that focus on the economic development of their region, taking into account relevant Commonwealth, state, territory and local government plans
* provide independent advice to government on critical issues affecting their region
* work closely with community leaders to identify priority activities that will drive regional economic development
* provide assistance to local communities to identify funding sources and develop project proposals to support economic growth, and
* promote awareness of government programmes in the RDA community.
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Board Member
Greater Springfield Chamber of Commerce QLD
- 3 years
The Greater Springfield Chamber of Commerce exists to facilitate quality business to business activities and services for members of the Greater Springfield region focusing on personal assistance, advice and creative business networking opportunities.
My decision to step down from the role was due to a relocation out of area. -
MC - Brookwater Fundraising Event
Make-A-Wish Australia
- Present 6 years 6 months
I was pleased to donate my time as MC for this fundraising event for such a worthwhile charity.
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MC
International Womens Day
- Present 7 years 6 months
The Greater Springfield Chamber of Commerce held it's inaugural International Women's Day lunch in 2017.
In order to make the event valuable to our own community, we decided to raise funds on the day for two local charities.
In its second year, this event tripled in size and doubled its donation pool to the local charities.
I've been pleased to assist with this event in the capacity of Master of Ceremonies on both occasions.
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Volunteer Board Role - Community Engagement
Toowoomba Suicide Prevention Network
- Present 6 years 10 months
Social Services
Courses
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Business Management
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OHS in the workplace
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Honors & Awards
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Australian Business Book Awards - Best Technology Book "The End of Technophobia"
Australian Business Book Awards
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Australian Business Book of the Year - "The End of Technophobia"
Australian Business Book Awards
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Inside Small Business Top 50 Small Business Leaders
Inside Small Business
Recommendations received
42 people have recommended Tracy
Join now to viewMore activity by Tracy
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I was due to be in Melbourne for a conference 16-19 Septemberā¦ the conference has sadly been cancelled. Iād love to still head down and meet withā¦
I was due to be in Melbourne for a conference 16-19 Septemberā¦ the conference has sadly been cancelled. Iād love to still head down and meet withā¦
Shared by Tracy Sheen
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Where to even beginā¦ Last night I had a wonderful opportunity to catch a ābehind the scenesā tour of the Archibaldās at the Art Gallery NSW withā¦
Where to even beginā¦ Last night I had a wonderful opportunity to catch a ābehind the scenesā tour of the Archibaldās at the Art Gallery NSW withā¦
Shared by Tracy Sheen
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