Tracy Sheen

Tracy Sheen

Brisbane, Queensland, Australia
6K followers 500+ connections

About

G'Day Tracy Sheen, The Digital Guide here. APACs foremost AI & digital tools speaker & presenter, dedicated to empowering business communities.

Connect with me at [email protected] for information on:
šŸŒ± Speaking & Workshops
šŸŒ± Ambassador Roles
šŸŒ± Media Opportunities
šŸŒ± Partnership Proposals
šŸŒ± Developing Corporate/Consumer Communities

I'm looking to partner with:
ā­ Corporate Companies who are Future Focused & Customer Centric
ā­ Local Councils
ā­ Chambers of Commerce & Associations
ā­ State & Federal Government Departments
ā­ Regional Development Advocates

Australia has one of the most distinctive Small Business landscapes:
āž£ 63% aged over 45, average age at 50
āž£ 30% based in regional areas

My personal online/offline network of over 200,000 people tell me that our current one size fits all training solution isn't working. It's outdated & disconnected style simply does not work for our age diverse, tech challenged, geographically spread communities.

Since 1990, Iā€™ve journeyed alongside small businesses, guiding them through the seismic shifts from SMS to smartphones, and now to the frontier of AI. This path, rooted in regional Australia, gives me a profound connection with the unique challenges and opportunities faced by our businesses.

My relentless pursuit to support Aussie businesses fuels my passion & has seen me in the last 12 months:
ā­ Travel over 120,000 km
ā­ Deliver more than 120 workshops and webinars
ā­ Dedicate 200 days away from home

As the author of ā€œThe End of Technophobiaā€ and the soon-to-be-released ā€œAI & U: Business Reimagined,ā€ I have established myself as the leading voice in navigating Australiaā€™s digital future.

Your opportunity? To partner with me and
šŸš€ Build your brand/region loyalty
šŸš€ Make you a supplier/provider of choice
šŸš€ Create transformative events
šŸš€ Define an ambassador role that makes a difference
šŸš€ Become your media spokesperson
šŸš€ Revolutionise your community economically and digitally.

Together, we will:
āš” Future-proof businesses and regions
āš” Upskill communities
āš” Amplify & leverage technological understanding

It's time to overhaul the way we train, partner & interact.

Letā€™s make 2024 something truly spectacular. Contact me to find out how [email protected]

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Experience

  • The Digital Guide Graphic

    The Digital Guide

    Queensland, Australia

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    Queensland, Australia

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    Queensland, Australia

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    Ipswich, Queensland, Australia

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    Brisbane, Australia

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    Brisbane, Australia

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    Greater Springfield QLD

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    Online

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Education

  • - Present

    The CPM title is the trust mark of a professional Marketer. It is earned through ethical behaviour, depth of experience and currency of knowledge. But most of all, itā€™s the respected sign of distinction of a Marketing Professional who continually strives to further the practise through leadership and innovation through continuous learning.

    Professional Achievements ā€¢ Applicants are required to provide a resumĆ© of their professional achievements. Clear career progress, increasingā€¦

    The CPM title is the trust mark of a professional Marketer. It is earned through ethical behaviour, depth of experience and currency of knowledge. But most of all, itā€™s the respected sign of distinction of a Marketing Professional who continually strives to further the practise through leadership and innovation through continuous learning.

    Professional Achievements ā€¢ Applicants are required to provide a resumĆ© of their professional achievements. Clear career progress, increasing functional responsibility and seniority indicate a track record of professional achievement. ā€¢ Evidence of work done, results achieved and career highlights are sought. All claims must be independently substantiated. ā€¢ A written reference from your supervisor, client or another Certified Practising Marketer.

  • - Present

    A practical, logical and jargon-free guide to understand the core fundamentals of transforming memorable events online. The ultimate guide to create a virtual event. Facilitated by industry-renowned marketers and event professionals, this course will provide you with an opportunity to learn from leading industry experts who transformed virtual events for organisations such as SalesForce and Forrester. Course participants will be able to test the best event software and augmented & virtualā€¦

    A practical, logical and jargon-free guide to understand the core fundamentals of transforming memorable events online. The ultimate guide to create a virtual event. Facilitated by industry-renowned marketers and event professionals, this course will provide you with an opportunity to learn from leading industry experts who transformed virtual events for organisations such as SalesForce and Forrester. Course participants will be able to test the best event software and augmented & virtual reality tools available on the market.

  • - Present

  • - Present

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    Certified consultant in the Ontraport marketing automation platform.

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    BG2

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    Activities and Societies: 4 Day intensive retreat to advance professional speakers

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  • The Certified Practising Marketer (CPM) designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region. The CPM title officially recognises both formal education and the successful application of your marketing knowledge and skills in practise.

Licenses & Certifications

Volunteer Experience

  • Australian Marketing Institute Graphic

    Category Judge

    Australian Marketing Institute

    - Present 3 years 3 months

    Education

    Established in 1982 as the Hoover Marketing Awards, the AMI Awards for Marketing Excellence have become one of the biggest programs on the Australian marketing calendar. For 40 years, the Awards have been providing an opportunity to celebrate individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.
    The Awards are now part of the Marketing Excellence Showcase Program, a year-long Program which provides an exlusive opportunity toā€¦

    Established in 1982 as the Hoover Marketing Awards, the AMI Awards for Marketing Excellence have become one of the biggest programs on the Australian marketing calendar. For 40 years, the Awards have been providing an opportunity to celebrate individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.
    The Awards are now part of the Marketing Excellence Showcase Program, a year-long Program which provides an exlusive opportunity to celebrate excellence in marketing across the country throughout the year.

  • Australian Podcast Awards Graphic

    Category Judge

    Australian Podcast Awards

    - Present 7 years 8 months

    Australia's first podcasting awards.

    The awards have grown out of the need for an initiative to reward and recognise all forms of Australian podcasting.

    The goals of this grass roots organisation are:

    āž¤ To give Australian podcasters something to aspire towards
    āž¤ To raise the profile of podcasting in Australia
    āž¤ To increase the sense of community among Australian podcasters

  • NSW Tourism Awards Graphic

    Lead Judge

    NSW Tourism Awards

    - Present 3 years 1 month

    Now in its 31st year, the NSW Tourism Awards celebrate business excellence, acknowledge business innovation and reward exceptional customer service.

    Parts of this year's program have been modified to reflect the business challenges associated with the COVID-19 pandemic over the past 12-months.

  • Australian Web Awards Graphic

    Category Judge

    Australian Web Awards

    - Present 3 years 6 months

    Education

    The Australian Web Awards showcases outstanding work by Australian web designers, developers, copywriters and social and search engine optimisation (SEO) specialists.

  • Category Judge

    Australian Business Book Awards

    - 1 year 1 month

    Education

    The Smart WFM Australian Business Book Awards recognise entrepreneurs, businesspeople and business owners who have written and published a book demonstrating their skill, knowledge and experience in their industry or area of expertise.

  • RDA Ipswich and West Moreton Inc Graphic

    Board Member

    RDA Ipswich and West Moreton Inc

    - 1 year 1 month

    RDA Committees in Queensland are funded by the Australian Government and administered by the Australian Government Department of Infrastructure and Regional Development.

    In Queensland, RDA Committees:

    * are responsible for detailed regional plans that focus on the economic development of their region, taking into account relevant Commonwealth, state, territory and local government plans
    * provide independent advice to government on critical issues affecting their region
    *ā€¦

    RDA Committees in Queensland are funded by the Australian Government and administered by the Australian Government Department of Infrastructure and Regional Development.

    In Queensland, RDA Committees:

    * are responsible for detailed regional plans that focus on the economic development of their region, taking into account relevant Commonwealth, state, territory and local government plans
    * provide independent advice to government on critical issues affecting their region
    * work closely with community leaders to identify priority activities that will drive regional economic development
    * provide assistance to local communities to identify funding sources and develop project proposals to support economic growth, and
    * promote awareness of government programmes in the RDA community.

  • Greater Springfield Chamber of Commerce QLD Graphic

    Board Member

    Greater Springfield Chamber of Commerce QLD

    - 3 years

    The Greater Springfield Chamber of Commerce exists to facilitate quality business to business activities and services for members of the Greater Springfield region focusing on personal assistance, advice and creative business networking opportunities.

    My decision to step down from the role was due to a relocation out of area.

  • Make-A-Wish Australia Graphic

    MC - Brookwater Fundraising Event

    Make-A-Wish Australia

    - Present 6 years 6 months

    I was pleased to donate my time as MC for this fundraising event for such a worthwhile charity.

  • International Womens Day Graphic

    MC

    International Womens Day

    - Present 7 years 6 months

    The Greater Springfield Chamber of Commerce held it's inaugural International Women's Day lunch in 2017.

    In order to make the event valuable to our own community, we decided to raise funds on the day for two local charities.

    In its second year, this event tripled in size and doubled its donation pool to the local charities.
    I've been pleased to assist with this event in the capacity of Master of Ceremonies on both occasions.

  • Volunteer Board Role - Community Engagement

    Toowoomba Suicide Prevention Network

    - Present 6 years 10 months

    Social Services

Courses

  • Business Management

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  • OHS in the workplace

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Honors & Awards

  • Australian Business Book Awards - Best Technology Book "The End of Technophobia"

    Australian Business Book Awards

  • Australian Business Book of the Year - "The End of Technophobia"

    Australian Business Book Awards

  • Inside Small Business Top 50 Small Business Leaders

    Inside Small Business

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