About
It’s crazy out there. So much information, but very little wisdom. Plenty of platitudes, but few insights.
The downside is that credible entrepreneurs, experts and thought leaders are losing the war for people’s attention. Their story, message and ideas are struggling to reach their audience, let alone resonate with the people who matter most to the success of their business, cause or issue.
This is where I come in.
I provide personal guidance, accountability and support for forward-thinking individuals and businesses wanting to grow their profile, influence and impact in the marketplace. I do this through consulting and coaching, and training and education.
CONSULTING & COACHING:
🔥 I develop content and digital communications strategies for growing businesses and organisations. If required, I can stay on for a period of time to coach and guide the CEO and/or internal team on execution of the plan. The latter sees me being involved with the business for 2-3 months, but I also have clients where it's an open-ended arrangement and we catch up regularly to keep the company's PR and content efforts humming.
🔥 I provide 1-to-1 guidance and mentoring to purpose-driven individuals wanting to build a professional personal brand that people know, respect and trust. This is for people who are serious about becoming a credible, influential voice in their industry and are willing to put in the work to achieve that.
TRAINING & EDUCATION:
🔥 I teach people how to use digital media & social technologies to grow personal/business brand visibility, influence and trust in a respectful way. I do this through keynote presentations, workshops & webinars, and via my PR Warrior blog, books, podcast and newsletter. I also run online courses and group coaching programs.
In short, I help businesses and individuals to become more known, liked, trusted, front of mind with their audience, and talked about in a positive way in the marketplace.
KEY STRENGTHS:
💪 Oodles of experience
💪 Up-to-the-minute digital smarts
💪 Ability to see the big picture & connect dots
💪 Tactically astute (I 'eat my own dog food')
💪 Zero bullshit (life's too short)
PERSONAL STUFF: Jazz fiend. Coffee snob. Font aficionado. Lover of Nordic noir, craft beer and street art. Oh, and I might be slightly obsessed about Geelong Football Club, and seem to be forever plotting and planning the Great Australian Crime Novel!
Want to catch up for quick no-obligation chat? Got a question you want to ask me? Let's do it ---> book a time here >>> tyquickchat.youcanbook.me
Articles by Trevor
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The role consistency plays in building your professional personal brand
The role consistency plays in building your professional personal brand
By Trevor Young
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A quick and easy way to gain clarity when thinking about PR, content and digital communications tactics
A quick and easy way to gain clarity when thinking about PR, content and digital communications tactics
By Trevor Young
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Unleash the power of connection, credibility and the human touch in your business
Unleash the power of connection, credibility and the human touch in your business
By Trevor Young
Activity
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Join me and three other historians for: Not Lightning in a Bottle: Four Conversations to Continue Join four of Deakin’s ECRs, Dr Jacqui Baker, Dr…
Join me and three other historians for: Not Lightning in a Bottle: Four Conversations to Continue Join four of Deakin’s ECRs, Dr Jacqui Baker, Dr…
Liked by Trevor Young
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Finally finished painting these peonies. Oil on canvas. It’s a big one!
Finally finished painting these peonies. Oil on canvas. It’s a big one!
Liked by Trevor Young
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That feeling you get when you've managed to weed out (most of) the LinkedIn hacker bro's from your feed 😎
That feeling you get when you've managed to weed out (most of) the LinkedIn hacker bro's from your feed 😎
Shared by Trevor Young
Experience
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The Influence & Impact Co. | www.trevoryoung.me
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Publications
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Content Marketing for PR: How to build brand visibility, influence and trust in today’s social age
Become your own media channel and tell your stories like a PR pro!
Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.
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Become Your Own PR Machine newsletter
via Beehiiv
Unlock the potential of your business through the power of PR, content and digital communications!
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microDOMINATION: How to Leverage Social Media and Content Marketing to Build a Mini-Business Empire Around Your Personal Brand
John Wiley & Sons (Australia)
Transform passion into pure profit, build a mini-business empire and start living the dream today!
How do you transform your expertise into a sustainable business? Entrepreneur and communications expert Trevor Young steps you through the process, from developing your platform and building your personal brand to nurturing a community of raving fans that launches and grows your business. With inspiring business success stories from around the world, microDOMINATION will show you how…Transform passion into pure profit, build a mini-business empire and start living the dream today!
How do you transform your expertise into a sustainable business? Entrepreneur and communications expert Trevor Young steps you through the process, from developing your platform and building your personal brand to nurturing a community of raving fans that launches and grows your business. With inspiring business success stories from around the world, microDOMINATION will show you how to:
• turn your love of blogging and social media into money in the bank
• take advantage of the boundless entrepreneurial opportunities available online
• attract and connect with your customer-base using proven social media marketing techniques
• escape the daily grind and become your own boss.
Projects
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BECOME YOUR OWN PR MACHINE Podcast
Today’s noisy, digital-first world is a challenging one for business owners. How do you get more people to know you, trust you … and to respect your brand? How do you stay front of mind with your target audience, as well as talked about in a positive way in the marketplace?
The answer is public relations - but not as you know it!
Get ready to unlock the potential of your business through the power of PR, content and digital communications!
Get ready to become … your own PR…Today’s noisy, digital-first world is a challenging one for business owners. How do you get more people to know you, trust you … and to respect your brand? How do you stay front of mind with your target audience, as well as talked about in a positive way in the marketplace?
The answer is public relations - but not as you know it!
Get ready to unlock the potential of your business through the power of PR, content and digital communications!
Get ready to become … your own PR machine!
CHECK IT OUT HERE - https://becomeyourownprmachine.transistor.fm -
REPUTATION REVOLUTION Podcast
- Present
Reputation Revolution is for professional experts and aspiring thought leaders: Join Trevor Young aka 'The PR Warrior' as he explores how motivated individuals can strategically build visibility, influence and trust in today's reputation economy http://reputationrevolution.co/
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Super Awesome Micro Project #SAMP
There's a guy in Melbourne named Steve Sammartino. He's found a genius from Romania named Raul. Plus, he has managed to get together a group of interesting (and interested) peeps to contribute some coin on the promise there would be no financial return but involvement in something guaranteed to be quite incredible.
The project is indeed super, awesome and micro (but also will go global when launched!). THINK: The building of a functional car completely made from LEGO - yes, engine…There's a guy in Melbourne named Steve Sammartino. He's found a genius from Romania named Raul. Plus, he has managed to get together a group of interesting (and interested) peeps to contribute some coin on the promise there would be no financial return but involvement in something guaranteed to be quite incredible.
The project is indeed super, awesome and micro (but also will go global when launched!). THINK: The building of a functional car completely made from LEGO - yes, engine included!
Check out Sammartino in this short video presentation 'A Stranger From Romania' http://www.youtube.com/watch?v=4tYXSQANjccOther creatorsSee project
Honors & Awards
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Top Business Thinkers 2018
Smart Company
SmartCompany’s list of 20 writers and thinkers who have a unique take on what it means to do business in Australia. After more than 500 nominations from the local business and startup communities, we’ve selected a list of 20 engaging individuals.
https://www.smartcompany.com.au/lists/top-business-thinkers-2018/ -
'50 Marketing Thought Leaders Over 50'
Brand Quarterly Magazine
Each of the Marketing Thought Leaders highlighted on this year's Brand Quarterly list have a wealth of experience and knowledge to share with fellow marketers; and have gained the respect of their peers through their words, actions and achievements, in print, online and in person. They are proof that age has little to do with ability; that you’re never too young OR too old, when you’ve got talent.
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The heroes of Australian content marketing
Sydney Morning Herald
Content marketing, like any momentous shifts in business practice, didn’t just happen. Behind the trends, insights and numbers are marketing professionals and entrepreneurs who are constantly anticipating, analysing, challenging, taking risks, innovating, exploring, finessing and setting ever-higher benchmarks. We have nominated eight men and women (in alphabetical order) who stand out as the leading influencers and practitioners of content marketing in Australia. We call them the heroes of…
Content marketing, like any momentous shifts in business practice, didn’t just happen. Behind the trends, insights and numbers are marketing professionals and entrepreneurs who are constantly anticipating, analysing, challenging, taking risks, innovating, exploring, finessing and setting ever-higher benchmarks. We have nominated eight men and women (in alphabetical order) who stand out as the leading influencers and practitioners of content marketing in Australia. We call them the heroes of Australian content marketing. MORE http://bit.ly/2aDP9tn
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Feeling anxious, struggling with pain? Tune in to our latest episode of 'The Confident Body Show' to learn how these two are connected. Senior…
Feeling anxious, struggling with pain? Tune in to our latest episode of 'The Confident Body Show' to learn how these two are connected. Senior…
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The moment I saw the snake lounging on my washing machine yesterday, I knew my day was about to take a wild turn. 🐍 Within minutes, I was on the…
The moment I saw the snake lounging on my washing machine yesterday, I knew my day was about to take a wild turn. 🐍 Within minutes, I was on the…
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People posting on Linkedin about the impact of the new 'right to disconnect' law on productivity. Such is life, as Ned Kelly once said.
People posting on Linkedin about the impact of the new 'right to disconnect' law on productivity. Such is life, as Ned Kelly once said.
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Voice is about what you say, while tone is about how you say it. And consistency is definitely key! 👉 Why does this matter? I explain more in this…
Voice is about what you say, while tone is about how you say it. And consistency is definitely key! 👉 Why does this matter? I explain more in this…
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A.I is a BIG gift for strategists. Like having a smart copywriter In your pocket. When writing a strategy presentation, check out these 10 tools…
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I'm often asked if I get nervous before public speaking. Thanks to my Apple Watch, I now have quantifiable evidence to prove what I've known all…
I'm often asked if I get nervous before public speaking. Thanks to my Apple Watch, I now have quantifiable evidence to prove what I've known all…
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We're officially on Tik Tok! If you are interested to know what it is like working at TPC, helping seniors to smash their goals anywhere they call…
We're officially on Tik Tok! If you are interested to know what it is like working at TPC, helping seniors to smash their goals anywhere they call…
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Researching biz books for tomorrow's blog, this is the funniest one I've seen in a while #kerrypackersformeraccountant
Researching biz books for tomorrow's blog, this is the funniest one I've seen in a while #kerrypackersformeraccountant
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Calling all patient/consumer advocates - I need your help!! For anyone following along my (long drawn out!) book writing adventure, I am now…
Calling all patient/consumer advocates - I need your help!! For anyone following along my (long drawn out!) book writing adventure, I am now…
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