“Yolanda is one of the most effective strategic, brand and communications professionals that I have had the opportunity to work with. Having worked together on ESG and net zero emissions strategy, she has a lot to offer an industry that is in desperate need for the types of skills and calibre that she possesses.”
About
Senior Leader | Driven to align enterprise level altruistic and commercial goals through strategic engagement, partnerships, ESG, CX/UX projects and team building - founded in holistic brand communication and marketing.
Passionate about authentic brands and engaging experiences, my career originated in the marketing and communications field. Raised in eco-tourism resorts and having worked across tourism and hospitality destinations, multidisciplinary cultural institutions and major events, my hands-on approach and genuine desire to fully-understand the interconnected pressures of a business has resulted in building my skillset laterally across an organisation.
This has grown into diverse senior leadership positions that have been fortunate to encompass strategic engagement and communications, brand governance, strategic business operations, commercial marketing, customer experience and ESG (environment, social and governance).
Possessing a collaborative and distributive leadership style, I thrive in a team environment that allows for a balance with autonomous work. Having held leadership positions through multiple change management processes, I genuinely invest in the development of those I lead.
With a wealth of experience in joint-venture and statutory authority environments, including representation of an organisation on precinct and state matters, I have secured a varied and extensive network, as well as a strong, reliable stakeholder engagement reputation of ensuring the best outcome for all. My curious and strategic mind naturally visualises overall business potential, then prioritizes needs and capability, with an unwavering passion and drive for the growth and betterment of the organisation.
I seek to enjoy the dynamics of my career, crafting ongoing success and positive outcomes every day.
I am an Australian Citizen who holds dual citizenship with Switzerland.
Experience
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Education
Licenses & Certifications
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Responsible Service of Alcohol
Hospitality Industry Training South Australia
Issued -
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Dual Citizenship with Switzerland (Australian Citizen)
Embassy of Switzerland in Australia
Volunteer Experience
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Student and Volunteer Faculty
Flava Dance Studios
- Present 15 years
Since joining Flava Dance Studios in 2009, I have volunteered as a student and ex-crew member across various fundraising and events for the studio. Predominantly supporting the on-the-day running of mid-year and end-of-year concerts.
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Precinct Committee Member
Festival Plaza
- 6 years 6 months
Economic Empowerment
Precinct representative for Adelaide Oval since 2020-2024.
Precinct representative for Adelaide Festival Centre 2018-2020.
Languages
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English
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Recommendations received
5 people have recommended Yolanda
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