The CMO Show

Every artist wants to be creative, tell a story, connect with people. Marketers want the same. The question is: how do we replicate that, but at scale? Loni Stark shares how Adobe is using its deep knowledge of creativity and tech to solve problems in real time. Tune in for a lively conversation unpacking the nexus between creativity and commerce. https://lnkd.in/gwTXGzmu

You see the shoes in an ad on Instagram, check them out online, and try them on in store. Simple, right? Marketers know creating a seamless flow from digital to physical realities is hard, smart work. On this episode of the CMO Show, we hear from Loni Stark, VP of Content and Commerce at Adobe who shares how marketers work smarter when they operate a multidisciplinary team, supporting creativity with data. Tune in via the link below for advice on how brands can marshal content and ensure a positive customer experience across both physical and digital touchpoints. https://lnkd.in/gwTXGzmu

Consumers today expect information in real-time. As a result, brands are challenged to produce more content with less budget and provide experiences across more channels than ever before. So, how can brands meet customer expectations and deliver great experiences? On this episode of The CMO Show, Mark is joined by Loni Stark, VP of Content and Commerce at Adobe, leading global product strategy, product management, and marketing. You won't want to miss this one - jump right in. https://lnkd.in/gwTXGzmu

An increasing desire for social accountability and action is reshaping business landscapes. How can brands accurately showcase their authenticity and commitment to ESG goals while balancing profit and purpose? In this episode of The CMO Show, we chat with two leaders in green innovation, Maria Loyez, Chief Customer Officer at Australian Ethical Investment, and Alistair Tod, Head of Marketing at Single O Coffee, who discuss how their different businesses share a common goal of a sustainable future. Tune in to gain invaluable insights on blending profit with purpose - and telling those stories to customers. Click the link below to listen now: https://lnkd.in/gV4hyB-p

We've spent weeks dissecting Google's announcement about third party data, following years of speculation before it. One thing that hasn't changed? The value of first party data to organisations focused on meaningful relationships with customers. In the latest episode of the CMO Show, Gabbi Stubbs, APAC Strategy and Product Marketing at Adobe joins Mark to discuss how brands need to turn the focus back onto the customer. Tune in to this episode to find out how your brand can elevate customer experiences through the use of first party data: https://lnkd.in/gAie_DqS

When it comes to obtaining and managing customer data, AI is the new kid on the block. Cookies have been the backbone of marketing for nearly two decades. On this episode of The CMO Show, Gabbi Stubbs, APAC Strategy and Product Marketing at Adobe, reveals how the possibilities of AI aren't just theory - they're already an integral part of the landscape in ways most may not realise. Listen now: https://lnkd.in/gAie_DqS

As marketers, we need to focus on #customerexperiences and the relevance and timeliness of information to get people to interact with our brand. Our most recent CMO Show guest, Rodney Gedda, CMO at WPQuasar encourages marketers to be like Swiss army knives - utilising all the tools available from cookies to AI and more. Tune in as Rodney unpacks how marketers are changing their strategies to utilise AI tools to give customers the ultimate experience: https://lnkd.in/gAie_DqS

ChatGPT opens with prompts like 'write a birthday card' or 'create a text message.' But artificial intelligence is so much more, ahem, intelligent - like being able to collect customer data without the use of cookies. Rodney Gedda, CMO at WPQuasar sat down with Mark Jones CSP to share insights into how AI can sift through the noise of big data sets and visualise intent to purchase, informing more personalised customer experience journeys. Ready for a dive into the details? Check the episode: https://lnkd.in/gAie_DqS

With Google announcing plans to keep third-party cookies after years of pledging to scrap them, the uncertainty of a cookieless future has been put to bed - albeit temporarily. In this episode of The CMO Show, Mark is joined by Gabbi Stubbs, APAC Strategy and Product Marketing at Adobe, and tech journalist Rodney Gedda. We’re asking: Where did this decision come from - and what can marketers do to leverage it? Tune in now. https://lnkd.in/gAie_DqS

With roughly 100 days to go until the US presidential election, it's shaping up to be a widely controversial popularity contest. So what will cut through, and how might it be done? What types of personalities perform well in the media, and how does this smart thinking attract audience attention? In this episode of the CMO Show, Mark is joined by Emma Webster, Director at Hawker Britton Group Pty Ltd, one of Australia's leading government relations, strategic council and communications firms. Tune in to hear from Emma about how personal brand, if used well, can drive reputation, or shout it down. https://lnkd.in/gWaffbWQ