Muzahidul Islam

Muzahidul Islam

Enthusiastic Business Transformation Leader

Dhaka, Bangladesh
5K followers 500+ connections

About

Strong leadership background with senior level, both local / multinational experience and cross sector exposure. Good strategic and operational vision, able to build and implement sophisticated plans with a proven track record explicitly supporting business needs. Self-driven and self-reliant, led by example, collaborative approach with good interpersonal skills to engage, motivate and encourage others through motivation, change & negotiation.

Highly focused with a consistent track record of successfully ensuring growth of market share, brand visibility, maximization of revenue & profit within tight time scales and budget.

Possessing excellent communication & analytical skills and able to establish sustainable and profitable relationships with customers, partners and stakeholders. Having experience of growing businesses from BDT40 million to 1700 million in different brands like Samsung, Huawei, Nokia Symphony, etc. Also, well capable of leading a large team, 400+ members.

20+ years of experience in the field of Sales, Distribution, Retail Development, Competitors’ Analysis, GTM Planning, Product Development & Launching, Business Development, Customer Care, People Management & Development. Also experienced in supply chain management.

Always ready to accept new challenges which will make the best use of my existing skills and experience and also will be helpful for further my professional and personal development.

Contributions

Activity

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Experience

  • Deputy Country Manager

    HONOR - Bangladesh Operation

    - Present 9 months

  • DxTEL Graphic

    Head of Business, DX Tel & Alternative Channel (Group)

    DxTEL

    - 6 months

    Dhaka, Bangladesh

    • Develop business & operational strategy for retail & micro distribution for device unit including smart phone & eco items.
    • Develop & implement campaign for customers combining smart phone & eco products based on aforementioned opportunities and market needs and assess the post campaign impact.
    • Lead group device strategy to be pioneer in the market place in the context of one stop service.
    • Identify & negotiate with suppliers/manufacturers to keep abreast to bring new…

    • Develop business & operational strategy for retail & micro distribution for device unit including smart phone & eco items.
    • Develop & implement campaign for customers combining smart phone & eco products based on aforementioned opportunities and market needs and assess the post campaign impact.
    • Lead group device strategy to be pioneer in the market place in the context of one stop service.
    • Identify & negotiate with suppliers/manufacturers to keep abreast to bring new opportunities with the device manufacturers to bring next disruptive product to enhance customer digital life.
    • Develop and implement new initiatives to offer smart phone by easy affordable way to target customers to ensure revenue growth & positive customer experience.
    • Develop device stock unit limit, select & procurement process, collection, payment and distribution models and supervise their implementation.
    • Make yearly budget to drive and monitor execution of the devices roadmap and set strategy keeping in mind the basic four "P" of marketing.
    • As Business Lead, guide & supervise the sales wings, i.e. B2C, B2B teams to bring onboard for selling devices through respective channel.
    • Maintain regular interaction with key partners to develop sustainable relationships and establish partnerships to remain ahead of competition.
    • Lead product management team to prepare next disruptive product/service offerings and to coordinate with all internal and external stakeholders for launching.
    • Collaborate with Marketing- PR & Communication team to design BTL & Digital campaigns to promote product to ensure business growth.
    • Lead a 115 members team across the nation to drive BDT300 crore business.
    • Lead 93 own store operation, micro distribution, community b2b across the nation.
    • Play a key role in the group as a top management team member.

  • realme mobile country office, Bangladesh Graphic

    Head of Sales

    realme mobile country office, Bangladesh

    - 2 years 10 months

    Dhaka, Bangladesh

    Major Job Responsibilities as Head of Sales:
    • Lead Sales & Distribution, Operation, Marketing and Customer Support – altogether 121 team members.
    • Forecast sales & make business plan align with Organizational Goal & Market Trend.
    • Develop ideas & strategies to ensure consistent growth in sales revenue & profit.
    • Develop brand shop channel both own & franchise along with multi brand and GRT policy.
    • Plan & develop distribution coverage to ensure product placement…

    Major Job Responsibilities as Head of Sales:
    • Lead Sales & Distribution, Operation, Marketing and Customer Support – altogether 121 team members.
    • Forecast sales & make business plan align with Organizational Goal & Market Trend.
    • Develop ideas & strategies to ensure consistent growth in sales revenue & profit.
    • Develop brand shop channel both own & franchise along with multi brand and GRT policy.
    • Plan & develop distribution coverage to ensure product placement in retail to drive business.
    • Develop alternative channel – B2B, Operator, Online.
    • Supervise marketing team align with target & plan.

    #Major Accomplishments:
    >Lead to achieve No.1 Position within 6 months – 67% growth
    >Develop the micro-distribution policy.
    >Develop retail policy for both exclusive branded & multi retail.
    >Re-arrange employee benefits
    >Re-structure sales team

  • Head of Business

    KLUBHAUS - one of the fastest growing clothing brand in BD under Dekko-ISHO Group

    - 1 year 4 months

    Dhaka, Bangladesh

    Major Job Responsibilities as Head of Business:
    • Lead over-all business including designer, merchandiser, production, sales, marketing, IT, distribution, & HR Team – almost 200 member’s team.
    • Forecast sales & make business plan align with Organizational Goal & Market Trend.
    • Develop ideas & strategies to ensure consistent growth in sales revenue & profit through proper planning, execution, team leading & stakeholders’ management.
    • Plan & execute shop expansion as per…

    Major Job Responsibilities as Head of Business:
    • Lead over-all business including designer, merchandiser, production, sales, marketing, IT, distribution, & HR Team – almost 200 member’s team.
    • Forecast sales & make business plan align with Organizational Goal & Market Trend.
    • Develop ideas & strategies to ensure consistent growth in sales revenue & profit through proper planning, execution, team leading & stakeholders’ management.
    • Plan & execute shop expansion as per market dynamics & requirement.
    • Market research to catch-up the trend, VOC, introduce new product, streamline material sourcing.
    • Develop partnership with relevant renowned brand, banks & other organization to build brand awareness considering business growth.


    #Major Accomplishments:
    >Revenue growth by 20%
    >Introduce advance production plan align with season.
    >Revamp retail policy & process to develop shop merchandising.
    >Clear old stock.
    >Develop warehouse & store work process.
    >Re-structure design, sample & production approval process

  • Sales Director

    ADA Trading Bangladesh Co., Ltd (National Distributor of HUAWEI Mobile Phone & Accessories)

    - 2 years 7 months

    Dhaka, Bangladesh

    • As Business Director – Leading the Sales (both direct & indirect), Distribution & Logistics, Sales Operation, Marketing, IT, Customer Support & HR Team – altogether a 220 member’s team & 700 HBC.
    • As new organization – help each unit to develop policy, SOP for respective operation including infrastructure.
    • Forecast yearly sales & make business plan align with Organizational Goal & Market Trend.
    • Develop ideas & strategies to ensure consistent growth in sales revenue & profit…

    • As Business Director – Leading the Sales (both direct & indirect), Distribution & Logistics, Sales Operation, Marketing, IT, Customer Support & HR Team – altogether a 220 member’s team & 700 HBC.
    • As new organization – help each unit to develop policy, SOP for respective operation including infrastructure.
    • Forecast yearly sales & make business plan align with Organizational Goal & Market Trend.
    • Develop ideas & strategies to ensure consistent growth in sales revenue & profit through proper planning, execution, team leading & stakeholders’ management.
    • Recruit Distributor & Exclusive partners to guarantee sustainable growth in ROI & Business.
    • Plan & develop distribution coverage & brand showroom to ensure product placement in retail to drive business partners with help of sales tem & other agencies.
    • Ensure highest level of liaison with all stakeholders for smooth operation & immediate action for contingency.

    #Major Accomplishments
    >27% volume growth & 38% value growth in 2018.
    >Achieved the magical 100k sales in a month
    >Explore business with all GSM operators.
    >Establish customer support team to follow-up the channel partner’s satisfaction status.
    >Restructure back office team to ensure smooth operation.
    >Develop servicing policy & process for retail channel.

  • Edison Group (Symphony Mobile) Graphic

    Additional General Manager

    Edison Group (Symphony Mobile)

    - 4 years 8 months

    Head Office, Dhaka

    Served 2 different positions under different business units.

    #Major Job Responsibilities as Head of Special Sales: (from May'13 to April'16)
    (Corporate, Operator sales, Tablet Business & International Business Unit.)
    • Yearly business plan & budgeting of respective Division align with Organizational Goal & Market Trend.
    • Develop strategies to ensure consistent revenue growth & profit through proper planning & execution.
    • Foresee threats and opportunities and guide…

    Served 2 different positions under different business units.

    #Major Job Responsibilities as Head of Special Sales: (from May'13 to April'16)
    (Corporate, Operator sales, Tablet Business & International Business Unit.)
    • Yearly business plan & budgeting of respective Division align with Organizational Goal & Market Trend.
    • Develop strategies to ensure consistent revenue growth & profit through proper planning & execution.
    • Foresee threats and opportunities and guide respective unit to take action to face the challenges & grab opening.
    • Supervise & ensure relationship management with all existing & prospective clients/group/govt.
    • Ensure highest level of liaison with all stakeholders to ensure smooth operation & action for contingency.
    • Explore International Business Opportunities.

    #Major Job Responsibilities as Head of Service Operation, Material Management (from Oct'11 to Apr'13)
    >Yearly business & budget plan for service division.
    >Develop SOP for service operation & excellence.
    >Monitor & control material management unit to ensure stock level align with demand forecast.
    >Ensure practice of SMART KPI – CMI, RR, LP, TAT, etc.
    >Identify & implement strategies to develop service level, productivity & profit maximization.
    >Ensure crucial tools & resources to sustain quality work.
    >Ensure proper policy for stakeholder management.
    >Ensure optimum utilization of resources to expand service network as per market demand.
    >Analyze repair data to find root cause & next level action & give a clear picture to Top Management
    >Ensure nice & congenial work environment.

    #Major Accomplishments
    >100% growth in corporate & operator sales revenue
    >Explore business with all GSM operators & Singer BD, CSL, etc.
    >Develop retail policy to ensure BO, EPO & PO operation.
    >Re-branding after sales service as “Symphony Smile”
    >Develop spare parts forecasting & distribution.
    >Develop SLA to ensure top level service.
    >Start collection points

  • Samsung Electronics Co., Ltd, (Samsung Country Office) Graphic

    Manager – Sales & Marketing, Mobile Handset Division, Bangladesh Operation.

    Samsung Electronics Co., Ltd, (Samsung Country Office)

    - 2 years 2 months

    Dhaka Office

    • Develop sales & marketing strategy for focused & regular channel to ensure maximum coverage & achieve target.
    • Ensure the 4Ps – Proper Device, Price, and Placement & Promotion – collaboratively are in place.
    • Redefine retail channel – Brand Shop of different types.
     Define High Potential General Retail (HPGR) & develop the servicing policy with SPC.
     Develop business with Mobile Phone Operators.
    • Plan & monitor distribution & marketing strategy – to ensure maximum…

    • Develop sales & marketing strategy for focused & regular channel to ensure maximum coverage & achieve target.
    • Ensure the 4Ps – Proper Device, Price, and Placement & Promotion – collaboratively are in place.
    • Redefine retail channel – Brand Shop of different types.
     Define High Potential General Retail (HPGR) & develop the servicing policy with SPC.
     Develop business with Mobile Phone Operators.
    • Plan & monitor distribution & marketing strategy – to ensure maximum coverage & visibility.
    • Recruit & manage agency align with organizational goal & lead them to make success story.
    • Monitor customer’s behavior pattern & psychology very closely to design & ensure effective support.
    • Ensure the best possible co-ordination among the sales team, FF team & SPC to develop winning team.

    #Major Accomplishments
    >Establish “Samsung Product Consultant” – the SPC concept in 150 shops – generating 30% of the total sales.
    >Develop & establish the first ever Samsung Mobile brand show room in BD.
    >Develop the retail audit concept to ensure business growth & rand visibility.
    >Market Branding (BCT & Sanmar Ocean City.)
    >Started with 40 million & end up at 400 million.

  • Pacific Bangladesh Telecom Ltd. (Citycell) Graphic

    Deputy Manager, Device Procurement & Marketing – Marketing Division

    Pacific Bangladesh Telecom Ltd. (Citycell)

    - 1 year 7 months

    Head Office, Dhaka

    1. Prepare & implement the handset strategy for assessing any new opportunity to explore the space & develop the existing portfolio by introducing more affordable options at all segments.
    2. Updated management on new sets introduced in market, bundling offers done by operators, lowest & highest price point of each segment handsets, consumer expectation, etc. on monthly basis.
    3. Establish rapport with the new vendor & maintain relationship with key stakeholders to ensure best business…

    1. Prepare & implement the handset strategy for assessing any new opportunity to explore the space & develop the existing portfolio by introducing more affordable options at all segments.
    2. Updated management on new sets introduced in market, bundling offers done by operators, lowest & highest price point of each segment handsets, consumer expectation, etc. on monthly basis.
    3. Establish rapport with the new vendor & maintain relationship with key stakeholders to ensure best business proposal considering price, feature, marketing support, smooth after sales service, etc.
    4. Developing a grey market at the CDMA space just like GSM handset & accessories market.
    5. Develop strategies for order placement considering all lead times and consumption pattern etc.
    6. Develop optimum inventory holding cycle by following-up lifting pattern & floating status, considering campaigns, occasions, special promotion, corporate demand, etc.
    7. Develop strategy to upgrade the loyal customers, employees & clear the old & slow moving stock.
    8. Ensure necessary coordination among all stakeholders to streamline the device testing & customization process & share a high level summary for the top management on regular basis.
    9. Product pricing & fixing channel commission structure with a view to reduce the subsidy model.
    10. Arrange regular training for sales, marketing & service team on every product.
    11. Support, council & develop the team members by necessary training arranged internally or with the help of experts to deal critical issues, handset problem, face challenges & finally achieve target.

  • Manager, Sales & Distribution

    Excel Telecom (Pvt.) Ltd. – National Distributor of NOKIA

    - 1 year

    Head Office, Dhaka

    1. Supervise the sales team that includes ASM, TSO, & SO, Dealer & retailer to achieve the sales & outlet coverage target with necessary tools & guideline.
    2. Also lead the distribution & logistics team to ensure proper & timely distribution.
    3. Control 2 warehouse to ensure error free stock maintenance
    4. Plan, organize, lead and control all the day-to-day activities of the sales team to establish a strong market, good control over the channel & increase the sales volume &…

    1. Supervise the sales team that includes ASM, TSO, & SO, Dealer & retailer to achieve the sales & outlet coverage target with necessary tools & guideline.
    2. Also lead the distribution & logistics team to ensure proper & timely distribution.
    3. Control 2 warehouse to ensure error free stock maintenance
    4. Plan, organize, lead and control all the day-to-day activities of the sales team to establish a strong market, good control over the channel & increase the sales volume & revenue.
    5. Maintain good & professional relation with every stakeholders & channel for smooth operation.
    6. Ensure the after sales support for our valued customer by communicating with NOKIA Care.
    7. Supervise the maintenance of the ‘Channel Inventory’ & purchase order through proper communication with NOKIA Corporation, commercial unit & warehouse.
    8. Play a key role in the promotional activity & trade marketing support with NOKIA Corporation as to ensure the visibility of the POSM, display of products according to planogram in retail shop.
    9. Play an important role in pricing goods, arrange & run trade promotion etc.
    10. Ensure necessary & accurate information regarding every product for sales & marketing unit.
    11. Track and analysis competitor activities and consumer behavior
    12. Support, council & develop the team members to deal critical issues, handset problem, handle pressure, face challenges & finally achieve target.
    13. Arrange necessary training either individually or with help of NOKIA experts.
    14. Create nice work environment for the colleagues.

  • Grameen Phone Ltd.

    Grameen Phone Ltd.

    4 years 9 months

    • Center Manager (Level - Deputy Manager), Grameen Phone Center – Sales & Distribution

      Grameen Phone Ltd.

      - 9 months

      Mirpur GPC, Dhaka * Barisal GPC

      1. Manage day-to-day operation of a Walk-In Centre (WIC – GPC), a One-Stop Solution for the consumer with positive experience; both sales of new connection, handsets, scratch cards, etc. & instant customer service with a view to ensure the brand image & commitment to society.
      2. Forecast the monthly sales of the center; & ensure the availability of the stocks of Handsets, SIM cards, St. Kit, Scratch card, Flexi load amount, and other accessories on a regular basis.
      3. Ensure the error…

      1. Manage day-to-day operation of a Walk-In Centre (WIC – GPC), a One-Stop Solution for the consumer with positive experience; both sales of new connection, handsets, scratch cards, etc. & instant customer service with a view to ensure the brand image & commitment to society.
      2. Forecast the monthly sales of the center; & ensure the availability of the stocks of Handsets, SIM cards, St. Kit, Scratch card, Flexi load amount, and other accessories on a regular basis.
      3. Ensure the error free banking transaction, commission calculation, sales reporting & stock maintaining for month / year closing or AUDIT by proper supervision & control.
      4. Keep update information about the product & the policy of GP & as of the competitor's & update colleagues accordingly & share the market feedback.
      5. Ensure good & professional communication with other units & maintain co-ordination with other divisions to expedite sales & smooth customer service.
      6. Plan, organize, lead and control all the day-to-day issues & prepare the salary statement of the team members, evaluate their performance regarding sales as well as customer service, and provide the feedback to the head-office on a regular basis.
      7. Support, council & develop the colleagues to deal critical issues, handset problem, handle pressure, face challenges & finally achieve target.
      8. Create nice work environment for the team & responsible for each & every issue of the center.

    • Officer, Customer Management Division

      Grameen Phone Ltd.

      - 4 years

      Khulna Regional Office

      1. Attend subscriber cordially, respectfully & sincerely at the front desk to provide instant support regarding all sorts of after sales service & handle customer complaint regarding service & handset with extra care & empathy & provide the best possible solution within the policy of the organization to achieve their satisfaction’, so do establish their confidence in Grameen Phone.
      2. Deliver update information regarding the handset & product feature, call rate, VAS etc & the policy of GP as…

      1. Attend subscriber cordially, respectfully & sincerely at the front desk to provide instant support regarding all sorts of after sales service & handle customer complaint regarding service & handset with extra care & empathy & provide the best possible solution within the policy of the organization to achieve their satisfaction’, so do establish their confidence in Grameen Phone.
      2. Deliver update information regarding the handset & product feature, call rate, VAS etc & the policy of GP as well as the information of the competitor's.
      3. Ensure necessary support to establish & run Grameen Phone Service Desk under Khulna Division (85).
      4. Visit frequently to GPSDs to ensure the service quality & source new location as per roadmap.
      5. Prepare the salary sheet & keep track of the leave of absence of the GPSD employees.
      6. Besides ensuring the front end supports also look after the back end operation for the GPSD.
      7. Support & develop colleagues & GPSD members to deal critical issues, handle pressure, face challenges, etc. and assist with necessary guidance regarding handset operation & problem.
      8. Keep frequent communication with other units & maintain co-ordination with other divisions to expedite customer service through customer management center & GPSD.
      9. Maintain Stock and prepare various daily, weekly & monthly reports.
      10. Keep good working relation with every stakeholder for nice working environment.

  • Executive & later promoted as Sr. Executive, Marketing

    Rangs Properties Ltd.

    - 2 years 1 month

    Head Office, Dhaka

    1. Implement & manage the marketing policies set by the top management.
    2. Media Planning, Brand Management & ensure trade marketing support.
    3. Design yearly & occasional promotional items & event management.
    4. Maintain sound co-ordination among the sales, marketing, customer relation unit & construction department.
    5. Track & collect competitor’s information for comparative analysis & other reporting for review meeting.
    6. Effective negotiation with the stakeholder for cost…

    1. Implement & manage the marketing policies set by the top management.
    2. Media Planning, Brand Management & ensure trade marketing support.
    3. Design yearly & occasional promotional items & event management.
    4. Maintain sound co-ordination among the sales, marketing, customer relation unit & construction department.
    5. Track & collect competitor’s information for comparative analysis & other reporting for review meeting.
    6. Effective negotiation with the stakeholder for cost minimization.
    7. Event management like participate in different fair.

  • Jr. Executive & later promoted as Executive - Marketing, Sales & Marketing

    NIIT – BEXIMCO Ltd.

    - 2 years 2 months

    Head Office, Dhaka

    1. Designing, implementing & monitoring the overall marketing policy & ensure trade marketing support set by the management.
    2. Maintain positive relationship with people, create new client by visiting organization, educational institution, foreign mission, etc.
    3. Keep regular contact with various govt. offices, NGOs, other business organization to arrange corporate training package with necessary customization.
    4. Brand Management & arrange seminar or participate in fair for public…

    1. Designing, implementing & monitoring the overall marketing policy & ensure trade marketing support set by the management.
    2. Maintain positive relationship with people, create new client by visiting organization, educational institution, foreign mission, etc.
    3. Keep regular contact with various govt. offices, NGOs, other business organization to arrange corporate training package with necessary customization.
    4. Brand Management & arrange seminar or participate in fair for public awareness.
    5. Collecting competitor’s information for comparative analysis & necessary reporting for review meeting.
    6. Effective negotiation for cost minimization.

Education

  • University of Dhaka Graphic

    Dhaka Bishwabidyalaya

    Master's Degree Finance 2nd Class

    -

  • University of Dhaka Graphic

    Dhaka Bishwabidyalaya

    Bachelor's Degree Finance & Banking 2nd Class

    -

  • Azam Khan Govt. Commerce College, Khulna

    Higher Secondary School Certificate Commerce 1st Division

    -

  • St. Joseph’s High School, Khulna

    Secondary School Certificate (SSC) Science 1st Division

    -

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