JOB ALERT 🚨 Our Technology & Digital Economy team are searching for new intern! Become a part of the Burson team to gain first-hand experience of European #PublicAffairs. As a member of the Technology & Digital Economy team, you will get the chance to: ☑️ Research and monitor policy and media on technology, geopolitics, etc., at EU, national and international levels ☑️ Support daily client work ☑️ Take part in the implementation of public affairs and communications campaigns. If you have a fervour for EU policy and decision-making, especially with an emphasis on technology matters, digital policy and/or foreign affairs, this is the perfect opportunity for you! Excellent spoken and written English is a must. Apply now for this 6-month paid internship, starting September 2024 ⬇️ https://bit.ly/4eYZ8X1
About us
BCW is the global communications agency built to move people. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an “earned-plus” offer – earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities – BCW moves people with power and precision to move its clients forward. BCW is a part of WPP (NYSE: WPP), a creative transformation company. EU Transparency Register 9155503593-86
- Website
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https://www.bcw-global.com/
External link for BCW Brussels
- Industry
- Public Relations and Communications Services
- Company size
- 51-200 employees
- Headquarters
- Brussels
- Type
- Public Company
- Specialties
- Belgian and Luxembourg Public Relations and Public Affairs, Pan-European and Global Campaigns, Communications and Public Relations, and EU and International Organisations Public Affairs
Locations
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Primary
Square de Meeûs 37
Brussels, 1000, BE
Employees at BCW Brussels
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John Higgins CBE
Chair of Global Digital Foundation, a think tank. Senior Advisor BCW, global communications company. President 2021-22 BCS, the professional body for…
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Dan Sobovitz
Multilingual Digital Storyteller, working with EU institutions, tech companies and civil society
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Chiara Gaudenzi-Morandi
Director at BCW Brussels | Head of Sustainability Practice
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Thomas Gelin
Head of Health Public Affairs, Europe at BCW Brussels
Updates
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As predicted, the political centre has won a clear majority in the European Parliament elections. Our key takeaways: ◼ The groups of the centre-right (EPP) and centre-left (S&D) remained relatively stable, while the Liberals (Renew) faced important losses. ◼ As the most represented party in the chamber, the EPP is set to steer EU policy and have its Spitzenkadidat Ursula von der Leyen renew her mandate at the helm of the European Commission. The “grand coalition” composed of EPP, RE and S&D, still has the numbers to support Von der Leyen for another term. ◼ While the far-right are considered winners of this election, these groups did not obtain the far-reaching results that were anticipated. Their impact on the overall decision-making process will be limited, even if they may well influence ideas and thinking of the parties that hope to win voters back from the extremes. ◼ Still, their gains will translate in more speaking time and more influential positions in the various Parliament committees. If unified, these far-right factions could form the second largest voting bloc in Parliament. However, internal rivalries and substantial differences on crucial matters, including the support of Von der Leyen as European Commission President, would make this a challenge. ◼ What happens next? The European elections are only the first step of an intense political period ahead. The five weeks leading up to the plenary session in Strasbourg (July 16-19) will be marked by fierce negotiations. Decisions are expected in the coming weeks on key positions at the European Parliament, and on the European Commission President. BCW are following it all, and helping organisations prepare to engage with the new mandate. Don't hesitate to get in touch for a conversation: [email protected]
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As part of the #BCWInfluenceIndex, our team sat down with MEP Pascal Canfin, Chair of the Environment Committee and one of the most influential MEPs. Ahead of the European elections, he shared his first-hand experience when it comes to: 🤝 The importance of working with external stakeholders when building legislation, from NGOs to industry players. 🌐The increasingly complex communications landscape, and how to successfully inform EU citizens about Parliamentary work. 🗳 What’s at stake in the European Elections this year, including for sustainability policies. ▶️ Catch the full interview here: https://lnkd.in/eYUyuChS ▶️ Find the #BCWInfluenceIndex results here: https://lnkd.in/g9JRFq9K
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🔍🎗️ What lies ahead for Europe's Beating Cancer Plan? With the #EUElections just around the corner, @Emma Aubréjat, Senior Account Executive in our Healthcare team, reminds us that it's not over for the #EBCP, even if the priorities of most European political groups seem to have shifted elsewhere. Read more about it below ⬇️
Last Wednesday, the European Commission adopted its Communication on the European Health Union, highlighting its achievements over the past four years including Europe’s Beating Cancer plan. With €4 billion of EU funding, the comprehensive plan adopted in 2021 addresses cancer at every stage, from prevention to diagnosis and treatment, to post-cancer care. The Plan has already seen the adoption of new screening guidelines, forthcoming recommendations to boost vaccine-preventable cancers, a new Knowledge Centre on Cancer, and the publication of the first EU Inequalities Registry. But cancer does not wait, and there's no time to rely on past achievements: 2️⃣ Cancer is the 2nd most important cause of death and morbidity 👩⚕️ 1 in 5 people will develop cancer in their lifetime 📈 By 2040, cancer cases are estimated to increase in Europe by 21% With the EU Parliamentary elections ahead, the political attention seems to have shifted away from cancer care. Of all the political parties, only one mentioned the European Beating Cancer Plan in its manifesto. There is still a lot to be done! 40% of cancer cases are preventable and through prevention, early detection, and equal access to medical care, EU action can save the lives of over 3 million Europeans. How, you might ask? Here is a handful of measures from the Plan, among many others, still waiting to be implemented: ➡️ Improving health promotion through access to healthy diets and physical activity ➡️ Reducing harmful alcohol consumption ➡️ Achieving a tobacco-free Europe ➡️ Promoting EU cancer screening recommendations at the national level ➡️ Providing equal access to innovative treatments for all citizens across Europe Which other measures do you consider a priority? How Europe will address cancer care in the next years will be determined by the outcome of the upcoming #EUElections and the priorities set by the European Commission for the next mandate. The fight against cancer is ongoing, and there is still much work to be done. Let's continue to keep #cancercare at the forefront of the EU agenda.
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LET’S DO THIS! 💪🏼 Final stretch, final line-up. We are delighted to announce the last runners of our BCW & GCI Health team for the 20km de Bruxelles - 20km door Brussel this Sunday! 🏃 🏆 First up, the (self-anointed) Icon Cameron Dufays, who is keen on making it to the starting line on time. Next, pushing through is Emma Aubréjat, The Injured, hoping she will reach the finish line. Let’s cheer her on together! And to conclude, Arnaud De Meyer aka The Local Legend. Combining his athleticism with a commercial mindset, Arnaud hopes to get a professional partnership with Strava out of this race. Will he achieve his goal? Only time will tell! A special shoutout to the rest of our amazing running team, Renée Frijns, Annamária König and Alain Tao 陶君屹 🎉 If you’re looking for something exciting to do this Sunday, come and cheer on all of our wonderful runners. Let’s show them our support and help them crush their goals!
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LET’S GO TEAM! 🚨 We are proud to announce the second batch of BCW & GCI Health runners competing in the 20km de Bruxelles - 20km door Brussel 🏃 🏆 • Steady Bernie, also known as Bernat Graell Artigas, will reward his hard work preparing for the 20K with a well-deserved beer after the race. • Our ambitious runners Mateusz Rachubka, Matt, and Gabriele Nicosia, Gabou, are determined to reach their goal of finishing the race in under 2 hours. • Last, but certainly not least, Jillian Gaborieau, Jiji is more than determined to simply survive the run. We have no doubt he’ll crush it! Will they achieve their goals? Come and find out for yourself this Sunday. Stay tuned for more updates on our incredible line-up 🔥
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One last run before the 20km de Bruxelles - 20km door Brussel! After weeks of training, our team are ready to hit the ground running this Sunday. We are excited to present our first three runners from BCW and GCI Health 🏃 🏆 Starting strong with The American, Laurel Serres Butterfield, and her impressive goal of dodging all raindrops. Our second runner is Allexx13, Florin Alexandru Voicu, who aims to finish the run in 2 hours. And to conclude this first line-up, Baby Kieran, Kieran Chandler. Always in a competitive spirit, his goal is to beat teammate Norberto Zamora! Stay tuned as we present our next line-up in the days ahead 🎉
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🔍 If you checked BCW's summary of the political group health priorities for the upcoming #elections, you probably noticed that cardiovascular diseases aren't receiving the attention they deserve. In his latest post, Arnaud De Meyer, Account Executive of BCW's Healthcare & Food practice, delves into the burden of #CVD in the EU and why it shouldn't be overlooked. Don't miss out on his insights! 👇
If you go to the polls on foot 🚶🏽 or by bike 🚲 between 6 and 9 June, you will help reduce the burden of cardiovascular disease in the European Union. #Cardiovascular disease (CVD) is one of major health concerns in the EU, responsible for 32.7% of all deaths in 2020. Many voices within the EU are calling for CVD to be the European Commission's next health priority. EFPIA - European Federation of Pharmaceutical Industries and Associations argues that improving CVD population health can strengthen healthcare systems' resilience, while MEPs call for a comprehensive and integrated EU strategy on non-communicable diseases (NCDs). ☑️But what has the EU done so far? Some interesting EU-funded projects caught my attention: 🖥BigData@Heart is a European Innovative Health Initiative (IHI) funded project that leverages the power of big data to improve the definition and understanding of CVD and patient-centred outcomes. It enhances real-world evidence research to develop standardized approaches for collecting and analysing cardiovascular health data, aiming to identify new risk factors, biomarkers, and treatment strategies for CVDs. ⏳ Prevention in Action under the EU4Health program promotes healthy lifestyles and prevents CVDs through workshops, physical activity programs, and awareness campaigns. The project is coordinated by the Red Cross Portugal and involves five different EU countries (HU, IT, PT, SI, SP). It aims to help individuals adopt healthier habits, reduce their risk of chronic diseases, and improve access to healthcare for vulnerable populations. 👩🏼⚕️ CoroPrevention Project focuses on secondary prevention of cardiovascular diseases by creating new methods to identify people at high risk. It works to develop personalized prevention strategies using a new CoroPredict score based on biomarkers to pinpoint patients at very high risk for coronary artery disease. These are just some examples of the work that EU stakeholders have already initiated to reduce the burden of cardiovascular diseases, but much more is still needed. CVD cost the EU €210 billion in 2015, both in direct and indirect costs; nevertheless, CVD does not appear as a priority in the election manifestos of many political groups in Parliament for the upcoming elections. The EU can make significant strides towards improving the prevention of CVD and reducing inequalities in access to care services by ensuring the implementation of national CVD action plans throughout the Union. Every little step count, so let's take that first step by walking or biking to the polling station between 6 and 9 June! #EUElections
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⏲️ EU citizens are getting ready to choose their new #Parliament in June 🗳️. Are you up to speed on the #healthcare topics on the political agenda? 📝 BCW Brussels has analyzed the Election Manifestos of the different European Political Parties and Groups, giving you an overview and the must-know highlights 💡 What approach to #health are they taking? Which disease areas are being prioritized? And who has given health the cold shoulder? Find out below ⬇️
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It's time for a heart-to-heart discussion 💬💓 Renée Frijns, Senior Account Executive in the BCW Healthcare & Food practice is posing an important question, and the answer might not be what you expect. Check it out ⬇️
What do you think is the leading cause of death among women, both in the EU and worldwide? There's a good chance that the correct answer, cardiovascular disease, did not immediately come to mind. We are dealing with a problematic misperception where cardiovascular disease (CVD) is often perceived as a male disease. However, a quick look at the facts reveals that these conditions kill more women than men: almost half (43%) of all deaths in women are caused by CVD, while it accounts for 36% of deaths in men. Another shocking comparison: while some may have considered breast cancer as the answer to my initial question, cardiovascular diseases take twice as many women's lives as breast cancer does in the under-65 age group. One primary concern here is that women's symptoms can manifest quite differently, potentially leading to misdiagnosis or delayed diagnosis, as these symptoms are regularly dismissed as anxiety-related. Both in the general public and among healthcare professionals a huge lack of awareness on this persists which could - in the worst case – be life-threatening. Imagine being told that you’re feeling symptoms because you’re anxious, to later find out that you were experiencing a heart attack. Making things even more challenging is the severe underrepresentation of women in clinical trials for CVD (less than 30%!), resulting in unresolved knowledge gaps regarding the optimal care for female heart patients. Despite repeated calls to action by a myriad of stakeholders, the EU still does not have a comprehensive cardiovascular plan. With the elections approaching, some parties are starting to address these pressing needs, such as the proposal in the EPP Group’s Manifesto for a European Cardiovascular Health Plan. There's still so much work to do. This could be the beginning of a targeted EU approach to cardiovascular disease, and there's no better time to remind stakeholders about this crucial gender gap.