Welcome back from your summer break. We hope you had time to refresh and prepare for the busy Effie Season ahead! We are thrilled to announce that Ad Net Zero Europe and ACT Responsible have joined our programme as category sponsors. The final deadline to submit your entry is nearing. Don't miss out on the chance to enter! If you are considering entering the new AI category, please have a look at all the details here. Finally, an excellent example of a Gold Award-winning campaign is included. Get ready to enter before 13 September, and read our newsletter now. https://shorturl.at/cgptB
Effie Awards Europe
Advertising Services
Brussels, Brussels Region 1,293 followers
Leading and inspiring the practice and practitioners of marketing effectiveness in Europe. Organised by EACA.
About us
Effie Europe has been honouring the most effective marketing ideas in Europe since 1996. Our mission is to lead, inspire and champion the practice and practitioners of European marketing effectiveness. We stand for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing that contribute to a brand’s success. The Effie network partners with research and media organisations to bring its audience relevant insights into effective marketing strategy. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 50 global, regional and national programs across the world. Effie programmes are included in the Effie Index® and the Effie Case Database.
- Website
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https://www.effie-europe.com/
External link for Effie Awards Europe
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Brussels, Brussels Region
- Type
- Partnership
Locations
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Primary
Get directions
Rue Defacqz
Brussels, Brussels Region, BE
Employees at Effie Awards Europe
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Martin Michael Hansen
Co-CEO & Partner - Yellow Umwelt A/S - Board Member - Jury Member - Berlingske Talent 100
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Jacopo Apo Bordin
Head Of Strategy at 28 Studios
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Marta Prosperi
Influence Marketing & Strategy Director at We Are Social
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Timothy Radhanauth-Ranger
Strategy, Marketing & Community (Ex Facebook, stopped using it a few years ago) Mini MBA in Marketing
Updates
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We’re delighted to announce our new partnerships with Ad Net Zero Europe and ACT Responsible for the 2024 Effie Awards Europe! 🌟 This collaboration is dedicated to celebrating campaigns that champion sustainability and make a real difference in driving positive change. Ad Net Zero Europe will sponsor the "Positive Change: Environment" category, while ACT Responsible will sponsor the "Positive Change: Social Good" category. Read the full article here: https://shorturl.at/C5Gfg #EffieEurope
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🚨 Final Deadline: Submissions close 13 September! 🚨 This is your last chance to enter the 2024 Effie Awards Europe. Submit your entry by Friday 13th September! 🛈 For comprehensive competition details, eligibility, and deadlines, click here: https://lnkd.in/d4Vv4v5h 🍀 Best of luck to all participants! #EffieEurope
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🔍 Here are the key points to address in your AI category submission: ▪ Role of AI in Marketing Strategy ▪ AI Enabling Effectiveness ▪ Human-AI Collaboration ▪ Transformation and Resource Allowance Make sure to highlight how AI transformed your marketing efforts and drove effectiveness. For comprehensive judging criteria and submission examples, check the guide here: https://rb.gy/a4mo51
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🚨 Heads up: The third deadline is coming up! 🚨 Time is running out to submit your entry for the 2024 Effie Awards Europe. The third deadline is 31st August—get your entry in soon! 🛈 For detailed information on the competition, eligibility, and deadlines, click here: https://lnkd.in/d4Vv4v5h 🍀 Good luck to all participants!
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⚠️ 2nd Deadline Alert ⚠️ 📢 The second deadline for submitting your entry to the Effie Awards Europe 2024 is fast approaching on 18 August! Ensure you have all your materials ready to enter. 👉 Find all the information you need to prepare your entry here: https://lnkd.in/d4Vv4v5h
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📢 Thinking of entering this year's new AI category? Here’s what the judges will be looking for: ▪ Strategic Vision ▪ Marketing Innovation ▪ Human-AI Collaboration ▪ Measurable Impact ▪ Ethical Considerations For more information, check out our AI category guide here: https://rb.gy/a4mo51
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🌟 Exciting news! The Effie Awards Europe has introduced a new AI category to recognize the transformative power of AI in marketing. This category celebrates the strategic and innovative use of AI to enhance marketing effectiveness. 🚀 Your campaign can showcase AI in various aspects, including creative process, implementation, content creation, personalization, audience targeting, analytics, and innovation. For judging criteria and submission examples, check the guide here: https://rb.gy/a4mo51
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🚨 Reminder: Only a few days left until the first deadline! 🚨 The initial early bird deadline for the Effie Awards Europe is just around the corner. Make sure to finalize and submit your entry to the premier industry award by then! 🛈 For full details on the competition, eligibility, and deadlines, visit Effie Awards Europe website here: https://lnkd.in/d4Vv4v5h 🍀 Best of luck to all participants! The next deadline is on the 18th of August. #EffieEurope
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Need help writing an award-winning case study? Look no further... Discover how NORD DDB Sweden's "Deals Stuck in Time" campaign for McDonald's Sweden earned the 2023 Silver Effie. This nostalgic campaign reclaimed McDonald's value perception through innovative media strategies, engaging customers with past ads via Google Street View and QR codes. The result? 12 million earned media impressions, a 65% increase in app downloads, and record-breaking sales growth. This campaign showcases the power of creative marketing in a competitive landscape. Access the case study here: https://rb.gy/f0pazb
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