Human8

We had an amazing time connecting at our Singapore event, "Stay Ahead of the Game - How AI-Powered Communities Shape Deeper Insights" ! Exploring the vital role of online communities in bridging the gap between brands and consumers or stakeholders, featuring insights from industry leaders Standard Chartered, AIA and FairPrice Group. A big thank you to our client panelists David Brown, James Kuah, and Maria Tiangco for sharing valuable use cases and experiences. Finally, our Communities Lead Angie drew on the transformative power of AI and how it empowers us to build empathy and drive deeper insights. Missed out on this event? Don’t worry! You can still be part of the conversation. Join us in Manila for our next event! Sign up here 👉https://lnkd.in/eD9GSu2h #AI #consumercloseness #dowhatmatters

Exciting news! Südzucker’s Sweet Trend report is now available! 🚀 We're honored to have been partnered with Südzucker since 2021 on the Processed Foods & Drinks consumer study, and our research together has helped feed into their latest Whitepaper. Here’s a sneak peek into one of our key findings on sustainability… 🔍 56 % of consumers believe it is important to consume sustainably sourced and produced ingredients. Sustainability is more than just a buzzword— it’s a pivotal factor for over half of today's consumers. In fact, 51 % of consumers are willing to pay more for food or drink products made with sustainably sourced sugar. How is your brand responding to this demand for sustainability? 🌱 Dive into this topic and much more in the Südzucker Sweet Trends Report 2024. Discover how consumer preferences are evolving and what it means for the future of the food industry. Read the full report here: https://lnkd.in/ew6xed-A #sustainability #consumertrends #dowhatmatters

Just two weeks until ESOMAR Congress 2024 and our final spotlight on Athens... Head to the Ballroom on 10th September to watch the announcement of the Gold, Silver and Bronze trophy winners of the Research Effectiveness Awards. Presenting live with Sandrine Morel from L'Oréal, Delphine will share a unique story of increasing consumer empathy exponentially, to stay relevant in a BANI world. View the full programme at https://lnkd.in/eeWvwc2p #ESOMARcongress24 #ESOMAR #closeness

Consumer understanding and closeness have always been a key imperative for business success at The HEINEKEN Company. Seeking a solution for their annual 'Commerce Week', our mission was to bring Heineken's internal team closer to their consumers and bolster their consumer-centric mindset. We hosted direct connect sessions between the team and its consumers via 30-minute online interviews. This increased their marketers’ consumer understanding and empathy by providing a more holistic view of the people using their products. 💻 Read the full case study here 👉 https://lnkd.in/eQXhPeqB #dowhatmatters #onlinecommunities #closeness

Learn how Belgian market leader in electricity sales, ENGIE, have adopted an ‘always-on’ approach in developing their online community. 💡 Jessica Hellings, ENGIE’s Customer Insights manager, details how their ever-growing repertoire of customer research has not only boosted credibility and relevance in their insights department, but also across the wider business. The community works to facilitate quick turn around, actionable, and relevant reporting, with 'The Energy Lab' now proving to be a key player in aspects of product development, marketing and sales. Want to hear how ENGIE’s online community has helped revolutionize how they understand their audience? Discover more about our approach here 👉 https://lnkd.in/ey65URu6 #dowhatmatters #customerinsight #communities

Our Solutions are the basis of what we do. We don't just help uncover what matters, this is how we help you act upon it. Our People oriented solutions: consumer connect, deep consumer understanding and segmentation strategies, are designed to help you navigate the intricacies of human behavior. Want to learn more about how we crack the code of human complexity? Click the link to view our people-based solutions and see what we can do for you 👉 https://lnkd.in/e-yeyUuf #dowhatmatters #peoplesolutions #solutionsportfolio 

In a world brimming with uncertainty, what are the values that are most important for brands to be delivering on? In a recent U.S. consumer pulse survey, we explored this very question. Discover how brands can support consumers and simultaneously propel your organization forward. Download your copy of our webinar for practical strategies to foster a growth mindset amid the chaos. 👉 https://lnkd.in/g2QPU7CM #dowhatmatters #BANI

Insight communities are only as powerful as the actions they inspire. To drive real change, you must engage your stakeholders at every level — touch their hearts, change their minds, and catalyze action. Discover how we help organizations turn empathy into innovation and insights into impactful strategies from our online community expert, Angie Deceuninck. 🔍 Read the full blog to find out more 👉 https://lnkd.in/eKGGEuGC #dowhatmatters #communityactivation

A great day to connect with everyone at our "Stay ahead of the game - how AI-powered communities shape deeper insights" event in Hong Kong! We explored the importance of getting closer to consumers through online communities with leading brands like Mox Bank, Cathay Pacific and HSBC. A big thank you to our client panelists Peter Lau, Nick Clarke, Marcus Lui and Lydia Ozug for sharing real, tangible use case scenarios. Finally, our Communities Lead Angie drew on the transformative power of AI and how it empowers us to build empathy and drive deeper insights. If you have missed this event and would like to join us, sign up now for our Singapore and Manila event next week! 👉https://lnkd.in/em8PNXXr #AI #consumercloseness #dowhatmatters

ENGIE’s Customer Insights Manager, Jessica Hellings, shares how insights gained from their online community, The Energy Lab, shape their thinking when it comes to their communications, and in particular, assisted the development of their ‘Winter barometer’ in 2023. By taking the time to truly identify the challenges and pain points of their audience, ENGIE is able to tailor messaging to suit their needs. Utilising the community to tap into customers expectations and experiences in a variety of research topics helps to generate ideas, concrete learnings and ensure messaging both reassures and resonates. Want to know how ENGIE are embracing an ‘always-on’ online community to align their offering to customer needs? Find out more here 👉 https://lnkd.in/eZD_hWug #dowhatmatters #customerinsight #communities